S :Society
Coexistence with local communities
Market Presence
KPI
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Item | FY 2022 results | FY 2023 results |
---|---|---|
Ratio of business locations that have made salary payments exceeding the minimum wage | (Consolidated) 100% | (Consolidated) 100% |
Percentage of senior managers hired from the local community | (Consolidated) 34.1% | (Consolidated) 32.1% |
Responsible Departments
Each business location and HR Department
Our position and Targets
Why is “Market Presence” a critical issue to be addressed?
Explanation of the reason and background
As a large automotive market shifts overseas going forward, production and sales at each business location must be conducted for products that respond to the demands of each country and region. Furthermore, there will be no growth if business activities are not conducted in line with the unique cultures and customs of each country and region. For this reason, we recognize the importance of employing employees from the region of business locations, promoting these employees to management positions, conducting business activities, and producing economic benefits in these regions.
Vision and targets
In the tire business, we will promote the "Product and Regional Business Strategy" to expand sales of products in line with market trends in each region. The Group will review its existing production system and consider increasing production at its overseas tire plants in line with future market trends.
To this end, we will conduct employment in the countries and regions where business locations are located, promote theses employees to management positions, rotate these employees on a global level, and conduct training programs to accumulate knowledge.
To this end, we will conduct employment in the countries and regions where business locations are located, promote theses employees to management positions, rotate these employees on a global level, and conduct training programs to accumulate knowledge.
Measures for vision achievement
- Employment of local human resources for operations at each business location, development of management candidates
- Development and training for global human resources, global rotation of human resources
Review of FY 2023 Activities
The salaries for operations for local employees at overseas business locations are set in consideration of the wage provisions set by law in that country and region. In addition, a salary system has been developed based on skills improvements and position assignments.
We aim to achieve a harmonious existence with local communities, where key business sites focus on sourcing raw materials and resources from local suppliers.
Yokohama Rubber has achieved significant local sourcing rates in its overseas operations. For example, in India, 99.8% of materials are sourced locally, with 82.0% coming from within India itself. Similar initiatives in China and Russia have been successfully completed.
We are also focusing on local procurement of natural rubber in the Philippines (53% in FY2023).
We aim to achieve a harmonious existence with local communities, where key business sites focus on sourcing raw materials and resources from local suppliers.
Yokohama Rubber has achieved significant local sourcing rates in its overseas operations. For example, in India, 99.8% of materials are sourced locally, with 82.0% coming from within India itself. Similar initiatives in China and Russia have been successfully completed.
We are also focusing on local procurement of natural rubber in the Philippines (53% in FY2023).
Yokohama Tire Vietnam Inc. (YTYI) (Vietnam)
We have 7 Japanese employees out of a total of 577, and we encourage the appointment of women to management positions (General manager class). Three of our ten managers are currently women. Our operation is supported by the success of women in leadership positions.
In 2023, the Yokohama Rubber Group recognized International Women's Day in March and Vietnamese Women's Day in October with company-sponsored commemorative gifts and celebrations organized by the labor union, including special meals.
In 2023, the Yokohama Rubber Group recognized International Women's Day in March and Vietnamese Women's Day in October with company-sponsored commemorative gifts and celebrations organized by the labor union, including special meals.

Hangzhou Yokohama Tire Co., Ltd. (YIPHZ) (China)
The Yokohama Rubber Group employs 125 people at this location, with 120 being local hires. Of the 14 management positions, all are filled by local staff. Of the total number of employees, 30% are women. The number of female managers at the section manager level and above is almost 50%, and there are equal opportunities for advancement and promotion for both men and women. We have a system that allows employees to take maternity leave as needed, and we also recruit widely from the Hangzhou area to provide equal hiring opportunities and fair promotion and advancement within the company without discrimination based on gender or region of origin.

Photo from the Morning Meeting (10-Year Service Award)
Yokohama India Pvt. Ltd. (YIN) (India)
In hiring, assigning, and evaluating employees, we do not discriminate on the basis of race, religion, gender, age, or any other factors, and we operate fairly and consistently without any preconditions in accordance with our policies. We also ensure that all employees are familiarized with this policy through training at the time of hiring and periodic refresher courses. We also follow a clear policy on unethical behavior and harassment in the workplace.
In India, opportunities for female graduates in the manufacturing sector remain limited. Recognizing the critical role of women in India's development, Yokohama Rubber began hiring female graduates for production roles in 2022, creating new avenues for their professional growth.
The Yokohama Rubber Group in India is committed to creating a workplace that is both safe and inclusive for women. With over 100 female employees already working at the facility, the company aims to achieve a 50/50 gender balance in its workforce. To support this goal, the company has implemented a range of initiatives, including:
On the other hand, based on the Code of Conduct for employee, which contains clear criteria and procedures for decision-making, we operate disciplinary and grievance mechanism for employees, as well as an objection system, in a fair manner.
In India, opportunities for female graduates in the manufacturing sector remain limited. Recognizing the critical role of women in India's development, Yokohama Rubber began hiring female graduates for production roles in 2022, creating new avenues for their professional growth.
The Yokohama Rubber Group in India is committed to creating a workplace that is both safe and inclusive for women. With over 100 female employees already working at the facility, the company aims to achieve a 50/50 gender balance in its workforce. To support this goal, the company has implemented a range of initiatives, including:
- Extensive monitoring cameras throughout the factory
- Female nurses and security personnel
- Dedicated transportation for female employees
- Women-only facilities
- On-site childcare facilities
On the other hand, based on the Code of Conduct for employee, which contains clear criteria and procedures for decision-making, we operate disciplinary and grievance mechanism for employees, as well as an objection system, in a fair manner.

Suzhou Yokohama Tire Co., Ltd. (CSZY) (China)
CSZY is committed to promoting local talent and leadership. The company actively recruits for management positions both internally and externally, ensuring that local expertise is represented. Out of 23 management positions, 19 are held by local hires. Additionally, four local women have been promoted to the position of Section Manager.
China's law mandates that companies employ at least 1.5% of their workforce with disabilities. Yokohama Rubber currently employs five individuals with disabilities, demonstrating its commitment to inclusive employment practices.
Gender plays no role in the hiring, compensation and other conditions for employees. Of our total 870 employees (as of the end of December 2023), 96 are females.
China's law mandates that companies employ at least 1.5% of their workforce with disabilities. Yokohama Rubber currently employs five individuals with disabilities, demonstrating its commitment to inclusive employment practices.
Gender plays no role in the hiring, compensation and other conditions for employees. Of our total 870 employees (as of the end of December 2023), 96 are females.
Yokohama Tire Philippines, Inc. (YTPI) (Philippines)
We are focusing on raising the ratio of expenditure towards local suppliers for key business sites.
Yokohama Rubber is committed to promoting a "local for local" approach in the Philippines. The company has been expanding its sourcing of natural rubber from within the Philippines since 2014. In fiscal year 2023, the company achieved a 53% local sourcing rate for natural rubber.
Yokohama Rubber is committed to promoting a "local for local" approach in the Philippines. The company has been expanding its sourcing of natural rubber from within the Philippines since 2014. In fiscal year 2023, the company achieved a 53% local sourcing rate for natural rubber.

For further information on other initiatives, please refer to Supplier Environmental Assessment>Sustainable Supply Chain Development.
Future challenges
Together with the expansion of operations at business locations overseas, we will instill the Action Guidelines among employees newly joining the Yokohama Rubber Group. In addition, the establishment of a structure that makes cooperative activities aimed at the resolution of social problems that communities face is an issue, in addition to the economic effect associated with business activities.