Stakeholder Engagement

The Yokohama Rubber Group places great importance on dialogue with all stakeholders, including customers, employees, shareholders and investors, business partners, and local communities, thereby aiming to enhance corporate value by building relationships of trust. We will earnestly consider your opinions and requests, and by concretely reflecting them in our business activities and sustainability initiatives, we will contribute to the realization of a sustainable society.
Furthermore, through transparent information disclosure via integrated reports and other means, along with two-way engagement through diverse opportunities, we will continuously create shared value with our stakeholders.

Multi-Stakeholder Policy (Japanese only)

Main Stakeholders and Communication Opportunities

Move the screen to the left or right to see the table information

Main Stakeholders Stakeholder Expectations and Interests Communication Methods (Frequency)
Customers
  • Product Safety and Quality
  • Development and provision of environmentally responsible products
  • Comprehensive support system
  • Appropriate information provision for products and services
  • Daily business activities (routine)
  • Customer service desk (routine)
  • Website and social media (as needed)
  • Event hosting and trade show participation (as needed)
  • Tire Safety Awareness Campaign (once a year)
Employees
  • Occupational Safety and Health
  • Health Management
  • Human Resource Development and Utilization
  • Enhancing Employee Engagement
  • Empowering Diverse Employees
  • Respect for Human Rights
  • Management and Employee Dialogue (as needed)
  • Internal Consultation Desk (daily)
  • Compliance Hotline (daily)
  • Labor-Management Councils and Committees (as needed)
  • Intranet Message Board (daily)
  • Company Newsletter Publication (4 times per year)
Shareholders and Investors
  • Enhancing Corporate Value
  • Timely and Appropriate Information Disclosure
  • Appropriate Profit Distribution
  • Sustainability Initiatives
  • Annual General Meeting of Shareholders (once a year)
  • Financial Results Briefings (four times a year)
  • IR Meetings (Small, 1-on-1) (as needed)
  • Facility Tours and Ride Experience Sessions (as needed)
  • Website (daily)
Business partners
  • Fair and equitable trade
  • Building long-term partnerships
  • Quality improvement initiatives
  • Respect for human rights in the supply chain
  • Customer CSR Briefings (Twice a Year)
  • Supplier Day (Once Every Other Year)
  • Seminars for Natural Rubber Farmers (Twice a Year)
  • Natural Rubber Farm Surveys (Approximately 15 per Month)
  • Inquiry Desk (Daily)
Local communities
  • Regional Environmental Conservation
  • Contributing to the Local Community
  • Revitalizing the Local Economy
  • Resident Briefings (1-2 times per year)
  • Factory Tours (as needed)
  • Hosting Biodiversity Panel Discussions (once per year)
  • Opening on-site parks and grounds (daily)
  • Participating in local volunteer activities (as needed)
  • Sponsoring local events (as needed)

Notable cases in 2024

Shareholders and Investors：
Briefing for Analysts and Institutional Investors at the China site
In November 2024, we held a business briefing for analysts and institutional investors at our China site, along with an EV test drive event featuring Chinese automakers.
Local communities：
Public Opening of the “Dinosaur Park” on the Onomichi Factory Premises
At the Onomichi Plant, which produces OTR (off-the-road) tires for mining and construction vehicles, the Dinosaur Park—featuring three giant dinosaurs made from scrap tires—is open daily to the public as a place of relaxation for local residents.
Business partners：
Natural Rubber Farmer Seminar
Twice a year, in June and December, we hold seminar events for Thai natural rubber farmers in collaboration with the Suratthani branch of the Rubber Authority of Thailand (RAOT)※, aimed at improving natural rubber quality and productivity.
Fifty farming households participated in the December 2024 seminar, deepening their understanding of improving natural rubber productivity.
Additionally, participants received complimentary fertilizer from our company, developed utilizing the expertise of RAOT.
  • Thai Natural Rubber Authority: An organization under the Ministry of Agriculture and Cooperatives (MOAC)
Employees：
Tire Global TPM Conference
In June 2024, we held the “2024 Tire Global TPM (Total Productive Maintenance) Conference” at our headquarters. This conference saw participation from 21 circles in total—10 domestic and 11 international—representing tire production plants worldwide. Each circle presented case studies of their TPM activities at their respective sites.
Following the presentations, a lively discussion involving executives took place.
Through this event, we aim to enhance engagement among employees both domestically and internationally, foster talent development, and elevate corporate value.