Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced today that it will introduce the ADVAN Sport EV, a new ultra-high performance summer tire for electric vehicles (EVs), to overseas markets including Europe from this autumn. Yokohama Rubber plans to offer the new tire in 16 sizes.
The ADVAN Sport EV is an ultra-high performance summer tire for premium EVs. Based on Yokohama Rubber’s ADVAN Sport V107 tire for high-performance cars, the new ADVAN Sport EV was developed to contribute to the low electricity consumption and quietness desired by owners of EVs and other electrified vehicles. The new ADVAN Sport EV features technologies cultivated in Yokohama Rubber’s development of original equipment (OE) tires already being supplied for premium EVs and other electrified vehicles from such premium car makers as BMW and Mercedes-AMG.
One of those technologies is a compound proven to reduce tire rolling resistance, thereby expanding EV driving range, which contributes to low electricity consumption. The compound also enhances the tires’ wet performance, contributing to safe driving on wet roads. ADVAN Sport EV tires’ sidewalls will feature the letters “SILENTFOAM”, indicating that Yokohama Rubber’s SILENTFOAM, a specially designed polyurethane foam, is attached to the inside of the tire. This polyurethane foam reduces tire cavity resonance (the sound created inside the tire as it vibrates while running over uneven road surfaces), thereby eliminating unpleasant noise in the passenger cabin and contributing to a quiet ride. The ADVAN Sport EV’s tread pattern is the same design used on Yokohama Rubber’s ADVAN Sport V107, marketed as an OE tire and replacement tire for high-performance cars.
The ADVAN Sport EV also will be the first YOKOHAMA tire to bear the company’s new proprietary “E+” mark, which will be on tires sold for use on electrified vehicles. In addition to being displayed on the sidewall of YOKOHAMA tires that incorporate technologies that meet the special needs of electrified vehicles, such as low electricity consumption and quietness, the “E+” mark will be prominently displayed in tire catalogs and websites to facilitate customers’ tire selection.
Under Yokohama Rubber’s three-year (2021–2023) medium-term management plan, Yokohama Transformation 2023 (YX2023), the consumer tire business aims to maximize the sales ratios of high-value-added YOKOHAMA tires, namely the global flagship ADVAN brand, the GEOLANDAR brand of tires for SUVs and pickup trucks, and various winter tires. Key initiatives under this strategy include accelerating the development of ADVAN and GEOLANDAR tires and expanding their adoption as original equipment on new cars.