Tokyo – The Yokohama Rubber Co., Ltd., announced today that it will begin European sales of the “GEOLANDAR M/T G003”, mud terrain tire in its GEOLANDAR brand of tires for SUVs and pickup trucks, from this spring. The tires, to be introduced to specific country markets sequentially, will be available in 23 sizes, from 20-inches to 15-inches with POR (Professional Off-Road) stamped on the tires’ sides. The same tire has been sold in United states since July 2017.
The “GEOLANDAR M/T G003” seeks to provide off-road driving enthusiasts with tires that deliver the ultimate performance on every off-road scene, from mud to rock, dirt and gravel. In addition, the Company constantly seeks to extend the tires’ useful life by enhancing their durability and wear resistance. The “GEOLANDAR M/T G003” therefore is a total upgrade from its predecessor, featuring a new tread pattern, side design, profile, construction and rubber compound, all based on technological feedback received from participants in the most-demanding off-road races around the world. Tread pattern and the side block are particularly important parts of off-road tires. The tread pattern of “GEOLANDAR M/T G003” includes large mesh lug grooves and sequential sipes that help the tire achieve excellent traction on various off-road surfaces. In addition, the “GEOLANDAR M/T G003” has a thickened side with an aggressive side block in the upper part of the tire’s side. This side block increases cut and wear resistance. The “GEOLANDAR M/T G003” development team’s dedication to creating a design that strengthens the vehicle’s off-road image has resulted in an aggressive-looking tire that fulfills users’ needs to enjoy off-road driving in a dressed-up vehicle. On-road performance was not overlooked, and the “GEOLANDAR M/T G003” maintains the quiet, comfortable ride on the highway and city streets achieved by its predecessor.
“GEOLANDAR” is YOKOHAMA’s global brand for SUVs and pickup trucks. Given the growing global popularity of SUVs and pickup trucks in recent years, Yokohama Rubber has accelerated its development and introduction of new additions to the “GEOLANDAR” series. The introduction of the “GEOLANDAR M/T G003” is aimed at expanding sales of higher-value-added tires that are increasingly the choice of today’s drivers of SUVs and pickup trucks. The “GEOLANDAR” brand also includes “GEOLANDAR A/T G015”, an all-terrain tire; the “GEOLANDAR H/T G056”, a highway tire for midsize and large SUVs; and the “GEOLANDAR SUV”, for urban crossovers and small/midsize SUVs. The “GEOLANDAR M/T G003” further expands the brand’s lineup to meet the needs of a wider and more diverse group of users.