S :Society
Living in Harmony with Local Communities

Local Communities

KPI

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Item FY 2023 results FY 2024 results
Implementation rate of community activities and dialogs (Consolidated) 100% (Consolidated) 100%
Businesses with a negative impact on the local community (Consolidated) 0% (Consolidated) 0%

Responsible Departments

Each business location
  • The Corporate Social Responsibility Planning Department and Environmental Protection Promotion Department serves as a secretariat for the deployment of policies and sharing information.

Our position and Targets

Why is “Engagement with Local Communities” a critical issue to be addressed?
Explanation of the reason and background

Yokohama Rubber Group currently operates production and sales activities in 42 countries. If the Group commenced operations or withdrawals from any region, it will have a social impact on the community in terms of the environmental impact, employment, etc. Because that impact varies depending on the circumstance of each region, we believe that it is extremely important for the Group's sustainable management to consider how to expand the positive impact and reduce the negative impact while engaging with local communities, and to then take action accordingly.

Vision and targets

As a globally active business, we relate to local communities in a number of domains - the natural environment, law, culture, customs and the economy. We will strive to build a healthy relationship for various local communities together with our both domestic and overseas offices. The following three points are aimed for as the vision for 2026.
  • Building a trusted identity together with local communities
    To achieve this, we will use various forms of engagement and focus on issues and development in the local communities.
  • A worldwide system is in place to apply what stake holders have to say.
  • We have planted a total of 1.50 million trees and saplings worldwide in 2030.

Measures for vision achievement

The following approaches will be considered from various perspective to achieve our vision.
  • Social gatherings with local residents as a form of communication in local communities will be held twice a year as a general rule.
  • We are conducting activities in cooperation with local NGOs at production and R&D bases in Japan* where biodiversity conservation activities are being commenced. We conduct biological monitoring while receiving instructions on matters such as the names and ecology of wild birds and aquatic organisms from chapters of the Wild Bird Society of Japan and nature conservation organizations.
    ・・・Review of FY 2024 activities (1)
  • We are holding a “Biodiversity Panel Discussion” to discuss the importance of biodiversity. This serves as an opportunity to consider the significance of biodiversity conservation together with local residents and municipalities near our domestic production sites.
    ・・・Review of FY 2024 activities (2)
  • Seedlings raised as part of the YOKOHAMA Forever Forest Project activities are provided to schools, social welfare facilities, NPOs, etc. that conduct tree planting activities in the region.
    ・・・Review of FY 2024 activities (3)
  • As the disaster area reconstruction support in response to the Great East Japan Earthquake, we have conducted tree planting activities in an embankment called the “Heisei Forest” from 2012 to 2015, in order to support the creation of a “Forest That Protect Lives”, which is one of reconstruction plans of Otsuchi Town, Shimohei County, Iwate Prefecture. Since 2014, we have also supported forest development and afforestation activities as part of the Furusato Class programed at Otsuchi Gakuen (including the former Otsuchi Elementary School).
    ・・・Review of FY 2024 activities (4)
  • The volunteer activity support program and volunteer leave system have been established to support employee volunteer activities.
    ・・・Review of FY 2024 activities (5)
  • The 'YOKOHAMA Magokoro Fund,' launched in May 2016, utilizes contributions from employees' monthly salary deductions. The fund provides donations to NPOs, NGOs, and social welfare corporations engaged in social welfare, educational support in impoverished areas, and environmental conservation activities. In addition, during times of disaster, the fund donates disaster relief and recovery funds. Yokohama Rubber matches the amount donated by the fund as a matching gift, supporting the activities of its employees.
    ・・・Review of FY 2024 activities (6)
  • We support the maintenance of infrastructure and services in various countries and regions in which we operate sites. We support volunteer efforts for restoring areas affected by flooded rivers, manufacture school play equipment and toilets, and supply devices for cleaning rain water.
  • Mie Plant, Shinshiro Plant, Mishima Plant, Onomichi Plant, Ibaraki Plant, Nagano Plant, Hiratsuka Factory, Yokohama Tire Retread Hokkaido Office, Saitama Office, and Nagoya Office, D-PARC, Aichi Tire

Review of FY 2024 Activities

The following measures were conducted during FY2024.
(1) Yokohama Rubber is committed to biodiversity conservation at all of its production facilities, both in Japan (12 locations) and overseas (8 locations).
(2) In response to the Task Force on Nature-related Financial Disclosures (TNFD) publishing its final recommendations in 2023, we held the 10th Biodiversity Panel Discussion online under the theme “Our Efforts Toward New Global Goals.”
The event featured a keynote speech by Mr. Tokutaro Nakai, former Vice-Minister of the Environment and Advisor to Nippon Steel Corporation, followed by a discussion with panelists.
We deepened understanding among numerous stakeholders—including employees at production sites (including group companies), relevant government officials, local residents, and environmental NPOs—regarding the significance of contributing to global goals and frameworks, and the importance of activities integrated with local communities.
(3) In the YOKOHAMA Forever Forest Project, 46,968 seedlings were provided during 2024, for a cumulative total of 574,100 seedlings.
(4) At 'Heisei no Mori' (Heisei Forest) in Otsuchi Town, Kamihei District, Iwate Prefecture, where our company has supported tree planting until its completion in 2022, employees continue to participate in volunteer activities alongside members of the Otsuchi Town NPO/Volunteer Group Liaison Council to maintain the environment of the tree-planting mounds created by children. In fiscal year 2024, we continued activities such as weeding and repairing deer fences.
(5) We supported 17 employee-led volunteer activities through the 'Social Contribution Activity Support Program.' The main activities included employee volunteer participation in tree-planting events held in various locations, and the organization of coastal cleanup events hosted by affiliated companies.
(6) Various sites supported the maintenance of infrastructure and services in various regions.
  • An example of this is Shandong Yokohama Rubber Industrial Products Co., Ltd. (YRSC), which took part in disaster-prevention training run by the local municipality (Ministry of Agricultural and Rural Affairs) to prepare against large typhoons. Training was run over a two-day period, and included filling sandbags, closing off flooded areas, and drainage training in the event that flooding affects farmland.
Blocking the overflowing area and draining the water

Yokohama Magokoro(Sincere Heart) Fund

The Foundation and the company made donations as matching gifts to organizations in Japan and abroad that provide assistance in times of disaster, environmental conservation, and child welfare support. In 2024, the foundation and the company made 15 donations.
The total amount of donations was approximately 20.90 million yen.
Under the Yokohama Magokoro Fund, contributions (from 100 yen to the desired amount per month) are collected from employees (members) who support the fund, members recommend an organization they would like to support, and a Fund Steering Committee composed of member representatives then screens the recommended organizations and decides whether to make a donation.
In addition to donating to various approved organizations, Yokohama Rubber also adopted a system called a "matching gift" where it contributes the same amount to the fund. Currently, about 40.6% (As of December 2024) of the employees are participating in the fund, and each employee feels it is important for the company as a whole to contribute to society through the fund.
(Major Supporting Organizations)
Child Fund Japan (Certified NPO)
Kanagawa Prefectural Hospital Children's Medical Fund
NPO Florence

(Major disaster relief efforts)
The 2024 Noto Peninsula Earthquake
The 2024 Taiwan Eastern Offshore Earthquake
The September 2024 Heavy Rain in the Noto Peninsula

Introduction of Initiatives

Support for prosthetic hand assistance activities in Kanagawa Prefecture and regions in Eastern Japan

As part of efforts to provide support to people requiring prosthetic hands*1, we provided donations from fund-raising activities to the Kanagawa Myoelectric Prosthetic Hand Bank.
The "Kanagawa Myoelectric Prosthetic Hand Bank" was established in April 2022 by the Social Welfare Corporation "Kanagawa Rehabilitation Center" that provides comprehensive rehabilitation services for enabling people with disabilities to take part in social activities.
In addition to providing myoelectric prosthetic hands for training at rehabilitation facilities, funds are used for supporting the increased uptake of myoelectric prosthetic hands in Kanagawa Prefecture and regions in Eastern Japan.
  • 1 An electric prosthetic hand that allows the user to move their fingers at will by using the small amount of muscle potential generated when muscles contract.
A training session showing the use of a myoelectric prosthetic hand

Hama Gomu Engineering Co., Ltd. (Hiratsuka City, Kanagawa Prefecture)

Hama Gomu Engineering Co., Ltd., a member of the Yokohama Rubber Group, has been conducting beach cleanup activities twice a year at Nijigahama Beach in Hiratsuka City, Kanagawa Prefecture, since 2023.
For these activities, Hama Gomu Engineering utilizes Yokohama Rubber's volunteer activity support system, and volunteer employees and their families actively participate.
Participation Results: 3 events total, 83 participants.
Employees and their families came together with the shared goal of 'wanting to take action for the future,' naturally deepening their relationships.
This activity, which provides an opportunity to consider and practice the importance of local environmental conservation, is planned to continue in the future.
May 2024 activities
May 2024 activities

Y.T. Rubber Co, Ltd. (YTRC) (Thailand)

Y.T. Rubber Co., Ltd., a natural rubber processing company of Yokohama Rubber, took part in meetings between local communities and official bodies (schools, hospitals, temples) in the Surat Thani district of Thailand, exchanged information and participated in donation drives to facilitate regional development.Yokohama Rubber actively supports local development initiatives through employee volunteer participation in community tree planting activities and sports events, as well as through sponsorships.
When flooding affected villages adjacent to our plants, we provided drinking water and rice to all households in two nearby villages, which was greatly appreciated.
Donation of YOKOHAMA tires to local emergency services
Support for drinking water at school sports days
Volleyball Tournament Support

Yokohama Tire Manufacturing (Thailand) Co., Ltd. (YTMT) (Thailand)

In FY2024,The following activities for local communities were carried out.
  • Environmental activities related to the Millennium Forest project, including seedling cultivation and tree planting, tree-planting guidance, biodiversity learning, fish release, wildlife habitat creation, and forest conservation.
  • Activities to strengthen relationships with the local community, such as public road repair and participation in local events.
  • Cultural preservation activities, including the protection of temples
  • Social contribution activities such as volunteer activities and donations

Yokohama Tire Philippines, Inc. (YTPI) (Philippines)

Contribute to the lives of more people through the 3-Way CSR Program.

YTPI continues to support vegetable gardens in various public schools through partnerships with the schools. This support includes donating seedlings, purchasing agricultural products, and promoting healthy living. The fresh, organically grown produce is served in the company cafeteria and in school-based feeding programs. These initiatives not only improve the nutritional status of students and employees but also contribute to enhancing the lives of the local community through active participation in the programs.

YTPI Scholarship Program

At YTPI, we established the YTPI Scholarship Program to emphasize the importance of education and to cultivate talent that significantly contributes to the growth of society. The program provides promising students with the opportunity to complete their studies while ensuring their future employability. YTPI covers all necessary educational expenses, including tuition, fees, school allowances, and short courses. Furthermore, scholarship recipients are offered opportunities to learn skills through On-the-Job Training (OJT), equipping them to play roles that contribute to society. This contributes to improving the quality of education in the country and reducing unemployment rates.

Yokohama Tyre Vietnam Inc. (YTVI) (Vietnam)

We provide support to the local community through heartfelt, albeit modest, activities such as visiting facilities for people with disabilities and orphanages, and donating supplies.

Initiatives at domestic factories

At each domestic factory, we engage in a variety of community outreach activities, including accepting factory tour requests and providing vocational experience opportunities, cleaning activities around the factory perimeter and in the surrounding area, sponsoring and volunteering at local events and festivals, cooperating with blood donation drives, donating emergency food supplies, opening parts of the factory grounds (such as the grounds and parks) to the public, and providing on-site environmental education.
We regularly conduct cleaning activities around the factory perimeter.
Opening the park on the factory grounds (pictured: Tire Land/Gomura at the Shinshiro Plant)

Future challenges

We will continue to communicate with the local community and residents with even greater care, striving for a deeper understanding of our business activities and initiatives. We will continue to implement various activities that benefit the local community in the future.