Yokohama Tire México, S de RL de CV (YTMX)
Sales of tires in Mexico, Guatemala, El Salvador, Honduras, Panamá, Caribbean and marketing activities.
Number of employees60(as of December 2023)
LocationQuerétaro, Qro, México.
Corporate OfficeBernardo Quintana 300 Int. 1102 Torre 57, Centro Sur, Querétaro, Qro. Mexico.
WarehouseQuerétaro, Qro. 175K tires capacity, Toluca, Mex. 50K tires capacity, Manzanillo, Col.: 6K tires capacity
Contact for consultation and complaintsTel:+52 442 4049500
Email:luis.bante@yokohamatire.mx
Message from the President
Humberto Marcos Gómez Rojo
Yokohama Tire Mexico was established in 2013 and is a subsidiary of Yokohama Corporation of North America with responsibility of the Mexican Market as well as the Central America and Caribbean Markets.
We have been working since day one in developing a culture of principles and values with a strong code of ethics aim to gain sustainability in the economic, environmental, and social areas.
This year our objective is to strengthen our activities by designing and implementing a YTMX CSR strategy to be fully in line with YRC Management vision – “To Build a Trusted Identity as Contributing Member of the Global Community“.
Organizational Governance
All YTMX’s teammates are trained in corporate policies and values, as well as in each of the procedures of our Quality Management System, especially in our Code of Ethics, which is signed by each member ensuring that all employees know and understand it and also we made annual evaluations regarding the content of the ethics code to ensure that we keep in mind all precepts included.
Human Rights
Respect for Human Rights is essential in the business culture of YTMX, our Code of Ethics includes precepts of equal opportunities, non-discrimination, sexual harassment, non-violence and we have mechanisms for reporting any offense that violates the Human Rights of our teammates. We also have and comply with instruments to identify psychosocial risks in our collaborators.
Labor Practices
Our work philosophy is focused on the person as the main core and we strive to offer competitive salaries and employment benefits, development programs that allow us to generate an ideal environment work and a permanence in our Company. Every year, we apply different evaluation instruments to identify opportunity areas for the continuous improvement of our labor practices. The safety of our collaborators is a priority at YTMX.
The Environment
In recent years we have carried out activities related to the environment, such as:
- All of our staff members are working to reduce our electricity and lighting expenses, cutting down on unnecessary printing and economize the use of paper.
- YTMX is a member of the rubber chamber and we participate in used tire collection activities.
- We have a certified supplier who is responsible for disposing of used tires, in charge of disposing of the tires in compliance with the legal provisions in Mexico.
- In 2023, YTMX conducted the first carbon footprint measurement with the goal of familiarizing ourselves with the concepts and impacts of our operations on the environment. This has allowed us to identify the different sources of emissions and begin analyzing what measures we can implement in the future to mitigate our environmental impact.
Fair Operating Practices
Policy on corruption and other irregularities
We strive to prevent corruption by ensuring that we do not provide benefits such as bribes. In order to enable Whistleblowers to report anonymously from inside and outside the company, we have made available.
E-mail contact: etica@yokohamatire.mx
Corporate confidential line: 800-2161288 or https://www.ligthhouse-services.com/yokohamatire
Consumer Issues
Our central focus is oriented the client satisfaction (QMS).
Additionally, YTMX is an organization focused on service as a great differentiator in the market.
- We have a 1-800 line to serve Mazda original equipment customers.
- We deal with complaints and suggestions received through the Federal Consumer Attorney (PROFECO).
We successfully implemented our unique “mileage guarantee” in Mexico, to guarantee the satisfaction of the final customer.
Community Involvement and Development
With the result of this diagnosis we now have a work plan and we will be able to guide targeted CSR actions with a greater impact on society and on YTMX.
Responsibility Committee of course this has been good but we decide to go one step further an design a more robust CSR plan and aligned with all corporate principles an policies and which that show general way below.
- Build an internal culture of corporate social responsibility.
- Increase education and knowledge about tires in the community.
- Increase the presence of women in the industry.
- Position ourselves in the market as a company that is conscious and consistent with its values of responsibility.
In 2023, the YTMX team will make donations to the Red Cross to support the population of Acapulco to help with the damage caused by Hurricane Otis.


