Yokohama Tire México, S de RL de CV (YTMX)
Sales of tires in Mexico, Guatemala, El Salvador, Honduras, Panamá, Caribbean and marketing activities.
Number of employees63(as of December 2024)
LocationQuerétaro, Qro, México.
Corporate OfficeBernardo Quintana 300 Int. 1102 Torre 57, Centro Sur, Querétaro, Qro. Mexico.
WarehouseQuerétaro, Qro. 175K tires capacity, Toluca, Mex. 50K tires capacity, Manzanillo, Col.: 9K tires capacity
Contact for consultation and complaintsTel:+52 442 4049500
Email:luis.bante@yokohamatire.mx
Message from the President
Humberto Marcos Gómez Rojo
Yokohama Tire Mexico was established in 2013 and is a subsidiary of Yokohama Corporation of North America with responsibility of the Mexican Market as well as the Central America and Caribbean Markets.
We have been working since day one in developing a culture of principles and values with a strong code of ethics aim to gain sustainability in the economic, environmental, and social areas.
In 2024, we focused on strengthening YTMX's CSR activities, guided by YRC's management vision: "Building a trusted identity as a contributing member of the global community."
Organizational Governance
All YTMX’s teammates are trained in corporate policies and values, as well as in each of the procedures of our Quality Management System, especially in our Code of Ethics, which is signed by each member ensuring that all employees know and understand it and also we made annual evaluations regarding the content of the ethics code to ensure that we keep in mind all precepts included.
Human Rights
Respect for Human Rights is essential in the business culture of YTMX, our Code of Ethics includes precepts of equal opportunities, non-discrimination, sexual harassment, non-violence and we have mechanisms for reporting any offense that violates the Human Rights of our teammates. We also have and comply with instruments to identify psychosocial risks in our collaborators.
Labor Practices
We remain firm in our people-centered work philosophy and strive to offer competitive salaries and benefits, as well as development programs that allow us to create an ideal work environment and ensure longevity within our company. Our motto: "With people everything, without people nothing".
We continue to apply various assessment tools to identify areas of opportunity for continuous improvement in our work practices. The safety of our employees is a priority at YTMX. We also continue to work on developing leadership programs and high-performance teams.
The Environment
In 2024, we continued our efforts to strengthen the culture of environmental care at YTMX.
- All of our staff members are working to reduce our electricity and lighting expenses, cutting down on unnecessary printing and economize the use of paper.
- YTMX is a member of the rubber chamber and we participate in used tire collection activities.
- We have a certified supplier who is responsible for disposing of used tires, in charge of disposing of the tires in compliance with the legal provisions in Mexico.
- In 2024, at YTMX, we conducted a new carbon footprint measurement exercise. We continued to learn about the methodology and how we can design strategies to reduce our carbon footprint while benefiting the environment.
Fair Operating Practices
Policy on corruption and other irregularities
We strive to prevent corruption by ensuring that we do not provide benefits such as bribes. In order to enable Whistleblowers to report anonymously from inside and outside the company, we have made available.
E-mail contact: etica@yokohamatire.mx
Corporate confidential line: 800-2161288 or https://www.ligthhouse-services.com/yokohamatire
Consumer Issues
Our central focus is oriented the client satisfaction (QMS).
Additionally, YTMX is an organization focused on service as a great differentiator in the market.
- We have a garantia@yokohamatire.com. For all customers include OE clientes.
- We deal with complaints and suggestions received through the Federal Consumer Attorney (PROFECO).
- Additionally in our Web site we have a section “Contacto” For customer service, including complaints about our services or quality issues with our products.
We continue to offer mileage warranties as a brand value.
Community Involvement and Development
IN 2024 we are continuing with our CSR project, achieving 95% of our 2024 goals, and are also designing strategies for 2025.
YTMX teammates make donations to the San Francisco de Asis nursing home.


