Yokohama Corporation of North America/ Yokohama Tire Corporation

Business activities

Yokohama Corporation North American (YCNA): Oversees all businesses related to the Yokohama Rubber Group in North America, including sales, marketing, manufacturing, technology development, and long-term business planning and investment
Yokohama Tire Corporation (YTC): Sales and technical services for a wide range of products, including high-performance tires, light truck tires, passenger car tires, and commercial truck and bus tires

Number of employees

321 (as of June 2024) - YTC & YCNA only

Location

Corporate Headquarters:1 MacArthur Place, Suite 900, Santa Ana, CA 92707, U.S.A.
Western RDC:16388 Fern Ave, Chino, CA 91708, U.S.A.
Southern RDC:1250 Barrow Industrial Pkwy, Auburn, GA 30011, U.S.A.
Columbus DC:5925 Opus Drive, Groveport, OH 43125, U.S.A.
Wilmer DC:110 Sunridge Blvd. Wilmer, TX 75172, U.S.A.
Yokohama Development Center North America:10414 Bailey Road, Suite 514, Cornelius, NC 28031, U.S.A.

Web site https://www.yokohamatire.com/

Message from the President

Shinichi Takimoto, Chairman & CEO of YCNA

Fifty-five years ago, YRC decided to expand to the U.S. and established YTC. Back then, we operated out of a modest building in Montebello, CA, had no manufacturing plants and only a handful of dealers. Much has changed for YTC since 1969: we now have two plants, four distribution centers, an R&D tech facility and thousands of loyal dealers. And along the way we’ve become an industry and world leader in tire technology and innovation, as well as becoming the number-one entity amongst YRC Group companies in top-line revenue and bottom-line profits.
YTC earned the top spot in revenue in 2022 and were the best in revenue and profit in 2023. Plus, we are back-to-back President Award winners! This, of course, didn’t occur by accident – it took years and years of hard work to achieve, and it couldn’t have happened without the tireless, enthusiastic individual efforts of our employees’ contributions. As I’ve mentioned many times before, at YTC our employees are our number one asset and always will be.
We’ve created a solid culture here thanks in part to our updated Mission, Vision, and Values Statements (MVV), which has been a huge success. Our recently revised and established CSR platform is built upon the revamped MVV that came out in 2023. We’ve had one year under our belts, and we’ve worked hard to focus on integration of the MVV into our employee success platforms and processes, commitments to the environment, and new cause marketing partners.
All is going well, but this isn’t where the YTC story ends. We’re not done yet. Now it’s time to go further, work harder and continue building our legacy.

Organizational Governance

In accordance with the provisions of the Immigration Reform and Control Act of 1986, all persons hired by the Company are required to submit original documents proving their identity and their right to work in the United States. The I-9 Form must be completed within 72 hours from the date of hire and maintained in accordance with federal guidelines. Updated information may be submitted if the original documents provided have expired.

Yokohama participates in the federal E-Verify program. This program verifies the identity and employment eligibility of all employees by utilizing information provided on the I-9 Form. Yokohama is committed to hiring only those individuals authorized to work in the U.S.
It is the policy of Yokohama to conduct its business in accordance with the highest ethical standards in order to merit and maintain the complete confidence and trust of its customers, and the public in general. Our employees must conduct and manage their business transactions in a manner that does not result adverse criticism from the public or in any way damage Yokohama’s reputation as a responsible tire manufacturer. Common sense and high moral standards are the best guide to avoiding any conflict of interest.
This Code of Ethics (“Code”) describes the standards of business conduct expected of all of us at Yokohama. This code applies to all officers and employees of Yokohama, except those covered by a collective bargaining agreement. Nothing in this Code, in any company policies and procedures, or in other related communications (verbal or written) creates or implies an employment contract or term of employment.
We are committed to continuously reviewing and updating our policies and procedures. Therefore, this Code is subject to modification. This version of the Code supersedes all other such versions, policies, procedures, instructions, practices, rules or written or verbal representations to the extent they are inconsistent.
The policies contained herein are not intended to interfere with employee protected rights under the National Labor Relations Act.

Human Rights

Yokohama is committed to maintaining a respectful workplace that is free of discrimination and harassment. Therefore, discrimination or harassment of any kind, including those on the basis of sex (including sexual harassment, gender identity or gender expression harassment, and harassment based on pregnancy, child birth or related medical conditions), race, religion (including religious dress or grooming practices), color, national origin, ancestry, citizenship status, military status, veteran status, age, sex, sexual orientation, transgender status, sex stereotypes, mental or physical disability, medical condition, marital status, registered domestic partner status, genetic information or otherwise as defined by federal, state, and local law will not be tolerated. All such harassment and/or discrimination is unlawful.
This policy applies to all agents and employees, as well as non-employees, such as vendors, customers, or applicants. Supervisors and managers are responsible for maintaining a harassment- free workplace. All employees are expected to treat each other with courtesy and respect. Yokohama will not tolerate conduct by any employee that disrupts or interferes with another employee’s work performance or that creates an intimidating, offensive, abusive, or hostile work environment. Each employee must use good judgment to avoid conduct that may be seen by others to be harassment.

Harassment and/or discrimination in employment takes many forms:

Sexual Harassment

Is a violation of State and Federal law and is strictly prohibited. Sexual harassment can include the harassment of women by men, harassment of men by women, and of persons of the same gender as the harasser. It also includes, but is not limited to:

Complaint Procedure

It is the responsibility of each employee to ensure that discrimination or harassment does not occur within the workplace. Employees who feel they have been subjected to illegal or inappropriate discrimination or harassment of any kind should report the incident to their own, or any other Company supervisor, or the Human Resources Department. Employees are not required to report harassment, discrimination, retaliation, or other prohibited conduct to any person that engaged in such conduct. Employees may raise concerns and make reports without fear of reprisal. Additionally, any supervisor or manager who becomes aware of, or observes any, unlawful harassment or discrimination must immediately report the incident to the Human Resources Department.

The Company will conduct a fair, timely, thorough, effective, and complete investigation into any reports of harassment, discrimination, retaliation, or other prohibited conduct. During the investigation, the Company will maintain confidentiality to the extent practicable under the circumstances. At the conclusion of the investigation, Yokohama will determine whether harassment or discrimination in violation of this policy has occurred.
Any employee of the Company who is determined to have violated this policy will be subject to prompt and effective remedial action, up to and including immediate termination. Steps will be taken as necessary to prevent any further discrimination or harassment.

California law also provides for remedies for individuals who experience prohibited discrimination or harassment in the workplace. These remedies include hiring, front pay, back pay, promotion, reinstatement, cease-and-desist orders, expert witness fees, reasonable attorneys’ fees and costs, punitive damages, and emotional distress damages.

In addition to the complaint and reporting procedures provided in the Company’s policy against harassment and discrimination, California employees who believe they have experienced discrimination or harassment may file a complaint with the California Department of Fair Employment & Housing (“DFEH”). Complaints must be filed within one year of the last act of discrimination or harassment or, for victims who are under the age of 18, not later than one year after the victim’s eighteenth birthday. For more information, you may contact the DFEH by telephone at (800) 884- 1684; TTY at (800) 700-2320; videophone for the hearing impaired at (916) 226-5285; email at contact.center@dfeh.ca.gov; or online at www.dfeh.ca.gov.

The Company is committed to providing a work environment that is free from all forms of retaliation. No employee will be retaliated against for coming forward with a complaint or for participating in management’s investigation of harassment. Retaliation for reporting, filing a complaint about, or opposing possible unlawful or improper conduct, or for participating in a report, complaint, investigation, or proceeding relating to such conduct, constitutes misconduct in violation of Company policy and will not be tolerated. Any employee or independent contractor found to have engaged in retaliation will be subject to disciplinary action, up to and including termination. Employees who believe they are being retaliated against should report such conduct immediately to Human Resources.

Yokohama also recognizes that false allegations of harassment and discrimination can have serious effects on the lives and careers of innocent men and women. While the Company will not tolerate harassment or discrimination and will discipline any employee engaged in such conduct, the Company expects that all employees will act responsibly to establish a pleasant working environment free from such conduct.

The Company reserves its right to take appropriate action against any employee who makes a knowingly false claim or complaint or who does not cooperate in an investigation or proceeding conducted by the Company.

Labor Practices

Yokohama is committed to providing equal employment opportunities to all employees and applicants. Employees are selected on their ability to satisfy the requirements of the position without regard to race, religion (including religious dress and grooming practices), color, sex (including pregnancy, gender identity, and gender expression), national origin, ancestry, age, disability, family medical history or genetic information, sexual orientation, sex stereotypes, transgender status, parental status, physical or mental disability, medical condition, marital status, registered domestic partner status, political affiliation, military service or veteran status, or any other non-merit based factor or otherwise as defined by federal, state, and local law. This policy prohibits associational and perception-based harassment and discrimination based on any of the above characteristics. Our management team is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training, and other terms and conditions of employment. Additionally, Yokohama endeavors to investigate, in good faith, any reports of discrimination, harassment, and/or retaliation.

In accordance with applicable federal and state laws protecting qualified individuals with known disabilities, Yokohama will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on Yokohama. Any qualified applicant or employee with a disability who requires an accommodation in order to perform the essential functions of the job should contact the Human Resources Department and request an accommodation.

The Environment

YCNA and YTC have set into action a ‘Green Initiative’ for our U.S. operations to reduce our environmental footprint in every way possible. “BluEarth®” is the umbrella name for our global environmental vision. It incorporates our product engineering philosophy, which is aimed at producing tires that are environmentally, socially and human friendly.

In an effort for Yokohama Tire to follow a top-down approach and conjoin our efforts with YRC, we have established three environmental initiatives and goals - to invest in the circular economy, move toward carbon neutrality and build our coexistence with nature.

Our circular economy goal is to increase our use of renewable/recycled raw materials to more than 30% of total used by 2030 and to 100% sustainable raw materials by 2050.

Our carbon neutrality goal is to have net zero CO2 emissions from our activities by 2050. Finally our goal to improve our coexistence with nature is supported by our Forever Forest initiative, where we aim to plant 1.3M trees at production and sales locations globally by 2030.

We continue to support YRC’s initiatives to achieve our carbon neutral goals in North America.

Fair Operating Practices

It is the policy of Yokohama to conduct its business in accordance with the highest ethical standards in order to merit and maintain the complete confidence and trust of its customers, and the public in general. Our employees must conduct and manage their business transactions in a manner that does not result adverse criticism from the public or in any way damage Yokohama’s reputation as a responsible tire manufacturer. Common sense and high moral standards are the best guide to avoiding any conflict of interest.

This Code of Ethics (“Code”) describes the standards of business conduct expected of all of us at Yokohama. This code applies to all officers and employees of Yokohama, except those covered by a collective bargaining agreement. Nothing in this Code, in any company policies and procedures, or in other related communications (verbal or written) creates or implies an employment contract or term of employment.

We are committed to continuously reviewing and updating our policies and procedures. Therefore, this Code is subject to modification. This version of the Code supersedes all other such versions, policies, procedures, instructions, practices, rules or written or verbal representations to the extent they are inconsistent.

The policies contained herein are not intended to interfere with employee protected rights under the National Labor Relations Act.

If an employee has knowledge of or a concern of illegal or dishonest fraudulent activity, the employee is to contact Human Resources. The employee must exercise sound judgment to avoid baseless allegations. An employee who intentionally files a false report of wrongdoing will be subject to discipline up to and including termination.

Yokohama’s Whistleblower Policy covers complaints related to:

  1. Bribery as it relates to the offering, giving, soliciting, or receiving of any item of value as a means of influencing the actions of an individual
  2. Accounting Fraud/Theft as it relates to questionable accounting or financial reporting, including
  3. misrepresentation or deliberate error of employer
  4. Anti-Trust as related to unlawful business practices

All reports of illegal and dishonest activities as applicable to the four areas of this policy will be promptly submitted to the Human Resources representative who is responsible for investigating and coordinating corrective action.

Employees with any of these concerns are encouraged to submit a report using our confidential third-party reporting system as follows:

Website:www.lighthouse-services.com/yokohamatire
Anonymous Reporting App: Keyword: yokohamatire
Toll-Free Numbers:
English speaking USA: 855-222-3717
Spanish speaking US: 800-216-1288
E-mail: reports@lighthouse-services.com (must include company name with report)
Fax: 215-689-3885 (must include company name with report)
Mail: Attention: Yokohama Corporate Human Resources
Address: 1 MacArthur Pl., Suite 900, Santa Ana, CA 92707

Consumer Issues

Privacy Policy

Yokohama Tire Corporation (“Yokohama”) is committed to protecting your privacy and the personal information shared with us. This Privacy Policy explains our privacy practices and how consumers can manage their privacy rights with Yokohama.

PERSONAL INFORMATION WE COLLECT

The type of information we collect varies based on our interaction with the consumer. For example, if they register your tires for a Yokohama warranty we may collect more and different information than if they sign up to receive information about our products via email. In most cases, we collect personal information directly from the consumer.

Yokohama collects the following categories of personal information:

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Category of Data Source of Data Business or Commercial Purpose of Processing
Name, contact information, and other identifiers We usually collect this information directly from the consumer. For example, they might ask to be included on our mailing list, or they might register your tires for recall purposes. In some cases, a dealer may provide the information to us as part of a promotion. We make no representations as to how a third party, including a dealer, may collect and use their information. To provide the products or services that they have requested or purchased; to refine our services and to communicate about Yokohama and Yokohama products; and to aid in recall programs, as required by law.
Commercial information, including products or services purchased, obtained, or considered We collect this information when they shop at our on-line merchandise store, and as part of the warranty, rebate, and promotions processes. To provide the products or services that they have requested or purchased and aid in recall programs, as required by law.
Financial data such as bank account numbers, credit or debit card numbers, and similar information We use third party processors to facilitate payments made on our online merchandise store, so we do not store or have future access to payment card information. We collect bank account information from employees and related persons for payroll and benefits purposes. To provide the products or services that have been requested or purchased and to manage our human resources and meet legal requirements.
Internet and other electronic network activity When a consumer visits our site, we collect information such as browsing activity on our site, ads viewed or clicked, and search terms used. Our systems automatically collect information such as IP address, browser type and language, operating system, device type, and hardware attributes from all website visitors. To help diagnose technical issues and to ensure the security of our systems. To communicate about Yokohama and Yokohama products.
Geolocation We may request a location when you ask for the nearest dealership, for example. To provide the products or services requested or purchased.
Audio, electronic, visual, or similar information We may collect this category of information as part of our efforts to ensure the physical security of our facilities and personnel. Also, they may choose to access our social media platforms, where they may choose to provide photos and other user-generated content. To refine our services and to communicate about Yokohama and Yokohama products and for physical security.
Professional or employment related information We collect this information from job applicants, employees, former employees, and related persons, as a normal part of our human resources processes. This includes, as appropriate, union membership information. We may also collect this information from third-party networking sites, such as LinkedIn. To manage our human resources and meet legal requirements.
Education Identifiers We collect this information from job applicants, employees, former employees, and related persons, as a normal part of our human resources processes. To manage our human resources and meet legal requirements.
Sensitive Identifiers* Under some circumstances, we may collect social security, driver’s license, state identification card, or passport numbers from job applicants, employees, former employees, and related persons, as part of our human resources processes. To manage our human resources and meet legal requirements.
Protected classifications under California or federal law We collect this information only as required by law, typically as part of the employment process.
(For a list, see: https://www.senate.ca.gov/content/protected-classes)
To manage our human resources and meet legal requirements.
Inferences At Yokohama, like many other companies, we use contextual customization of advertisements to enhance your visit to our website. We do not build a profile of your user experience but instead use this information to share advertisements after they have exited our website. To refine our services and to communicate about Yokohama and Yokohama products.

*We do not use or disclose sensitive personal information for purposes other than those specified in California Consumer Privacy Act Regulations section 7027, subsection (m).

SELLING AND SHARING PERSONAL INFORMATION

Yokohama does not sell personal information for monetary consideration. However, our use of cookies and other tracking technologies, as well as the collection of personal information on our sites and applications by third parties, may be considered a “sale” or “sharing” under California law. The table below shows the categories of personal information we have “sold” or “shared” in the prior 12 months, the categories of recipients, and the business purposes for the “sale” or “sharing.”

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Category of Data Category of Recipients Business Purpose for Selling/Sharing
Name, contact information, and other identifiers Advertisers and marketing partners, providers of data analytics, and social media networks To make the online advertisements more relevant to their interests, including advertisements for Yokohama products and services. To improve market understanding.
Commercial information, including products or services purchased, obtained, or considered Advertisers and marketing partners, providers of data analytics, and social media networks To make the online advertisements more relevant to their interests, including advertisements for Yokohama products and services. To improve market understanding.
Internet and other electronic network activity Advertisers and marketing partners, providers of data analytics, and social media networks To make the online advertisements more relevant to their interests, including advertisements for Yokohama products and services. To improve market understanding.

We partner with Microsoft Clarity and Microsoft Advertising to capture how they use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

CALIFORNIA SHINE THE LIGHT LAW

Customers who are residents of California may request information concerning the categories of personal information (if any) we share with third parties for their direct marketing purposes, as well as information about those third parties. If you would like more information, please contact us at info@yokohamatire.com or on the phone by calling us at 1-800-722-9888.

OTHER DISCLOSURES OF PERSONAL INFORMATION

As noted in the list below, we may disclose personal information to vendors performing operational services on our behalf, including maintaining service accounts, providing customer service, processing or fulfilling orders and transactions, processing payments, providing marketing or advertising services, providing analytic services, providing data storage, processing employment-related information, administering employee benefits, or providing similar services.

As required under California's privacy law, the table below lists the categories of personal information that Yokohama has disclosed to third parties for a business purpose in the preceding 12 months:

Move the screen to the left or right to see the table information

Category of Data Category of Recipients Business or Commercial Purpose of Disclosure
Name, contact information, and other identifiers Service providers performing operational services on our behalf, including those vendors assisting us with processing or fulfilling orders, providing data storage, marketing or advertising services, processing employment-related information, administering employee benefits, or providing similar services. Operational services on our behalf, including maintaining service accounts, providing customer service, processing or fulfilling orders and transactions, processing payments, providing marketing or advertising services such as servicing emails sent, providing analytic services, providing data storage, processing employment-related information, administering employee benefits, or providing similar services.
Commercial information, including products or services purchased obtained, or considered Service providers performing operational services on our behalf. Operational services on our behalf, including processing orders or providing similar services.
Financial data such as bank account numbers, credit or debit card numbers, and similar information Service providers assisting us with processing payments or providing similar services. Operational services on our behalf, including processing payments, processing employment-related information, administering employee benefits, or providing similar services
Internet and other electronic network activity Service providers performing operational services on our behalf, including assisting us in maintaining our website or providing similar services. Operational services on our behalf, including providing marketing or advertising services, assisting us in maintaining our website, or providing similar services.
Geolocation Service providers performing operational services on our behalf. Operational services on our behalf, including providing customer service, processing or fulfilling orders and transactions, or providing similar services.
Professional or employment related information Service providers performing operational services on our behalf. Operational services on our behalf, including processing employment-related information, administering employee benefits, or providing similar services.
Education Identifiers Service providers performing operational services on our behalf. Operational services on our behalf, including processing employment-related information or providing similar services.
Sensitive Identifiers Service providers performing operational services on our behalf. Operational services on our behalf, including providing customer service, processing or fulfilling orders and transactions, processing employment-related information, administering employee benefits, or providing similar services.
Protected classifications under California or federal law Service providers performing operational services on our behalf. Operational services on our behalf, including processing employment-related information or providing similar services.

STORING PERSONAL INFORMATION

We keep personal information that we have collected for as long as necessary to satisfy your requests and comply with legal requirements. This applies to all categories of personal information identified above. Here are some indicative examples:

  1. We retain contact information for individual customers as long as they own our products, plus any additional time required by law or regulation.
  2. We retain contact information for employees of our corporate customers and suppliers as long as they are appropriate contacts. We may have similar information on documents such as invoices or contracts which we are required to keep for longer periods.
  3. We retain the personal information of employees for the period of their employment plus an additional period determined by local laws, usually 4 years.
  4. We retain some personal information, such as security camera footage and IT logs, for brief periods determined primarily by availability of storage media and internal policies.

DATA PRIVACY RIGHTS

Privacy laws in certain states, including California, provide certain rights for individuals. Those rights may include, based on geographic location, the following:

If they wish to exercise one or more of these rights under applicable law, they should fill out this form here, or contact us at consumeraffairsdepartment@yokohamatire.com or on the phone by calling us at 1-800-722-9888. We will probably verify their identity by asking questions or contacting through an alternate channel but may, under applicable law, require additional proof of their identity. They may designate an authorized agent to make a request. The process for making the request is the same. If they use an authorized agent, we may require the agent to submit proof that they are authorized to act on their behalf.

If we decline the request, partially or fully, they may appeal the decision to our senior management. Simply follow the same process for submitting a request and include “Appeal” in the title or other part of the request. If that Appeal is denied, they may be able to contact your Attorney General’s office, depending on the state in which they reside, to submit a complaint.

CHILDREN’S PRIVACY

We do not knowingly collect any information from children under the age of 16, and we have no knowledge that we have done so. We do not knowingly sell or share personal information of children under the age of 16, and we have no knowledge that we have done so. If we learn that a child under the age of 16 has provided us with personal information, we will delete it in accordance with applicable law.

CONTACTING US

If you have questions or concerns, you may reach us via email at consumeraffairsdepartment@yokohamatire.com or via phone (toll free) at 1-800-722-9888. Please click here to view the privacy policy.

CHANGES TO THIS POLICY

We may change this Privacy Policy from time to time.

This Privacy Policy was last updated May 23, 2024.

Community Involvement and Development

Community is a vital piece of Yokohama Tire’s Mission, Vision and Value statements. All our North American locations have long-standing commitments to investing in the surrounding communities. We engage our employees through many different volunteer activities and donation initiatives with the American Red Cross, RISE Against Hunger, American Heart Association and more.

At YTC & YCNA we recently redeveloped our cause marketing initiatives and while doing so we decided to take a 3-pronged approach that focus are the following areas: The Youth of Tomorrow, Corporate Partnerships and Endemic Partnerships. With this approach we aim to assist in improving the lives of children, aiding in protecting the environment and supporting our communities.

Our focus on the youth of tomorrow helps improve the lives of the children of these organizations through access to programs and furthering their educational journeys.

The corporate partnerships we’ve established are set out to provide give back to the environmental and support our communities on a national, state & local level. We encourage our employees to take part in planned and upcoming volunteer days with these organizations so they can help give back to their local communities.

The final pilar is through our endemic partnerships which helps support our product marketing team and our existing motorsports or product specific collaborations. We found that this approach to cause marketing helps support current partners with Yokohama product and program support.

Finally, community safety is paramount with YCNA and YTC. That’s why YTC Yokohama supports the U.S. Tire Manufacturers Association’s annual Tire Safety Week through the production of videos which help inform consumers as to various safety and maintenance measures that they should take.