ATC Tires Private Ltd., Alliance Tire Company Ltd.
Manufacturing of Agricultural, Forestry, Construction, Industrial and OTR tires
Total site area・TN: 1,90,364 m2
・Dahej: 434,605 m2
・Mumbai : 36,278 sq/ft
・1. TN: 2,286 (as of December 2023; includes contracted labours)
・2. Dahej: 3131 (as of December 2023; includes contracted labours)
・3. Mumbai – 400 (as of December 2023)
・TN: Sipcot SEZ, A-2, Sipcot Industrial Growth Centre, Gangaikondan, Dist. Tirunelveli, Tamil Nadu – 627 352, India
・Dahej: D-3-23 & 23-A, GIDC, Phase-III, Industrial Estate, Dahej, Village, Samontpore, Taluka-Vagra, District: Bharuch, Gujarat – 392130, India
・ Mumbai: 1001, Level 10, Tower A, Embassy 247, LBS Marg, Vikhroli (W), Mumbai 400083
Human Resources and Administration Dept.
Telephone Numbers:
TN: +91-462-66006120 / Fax: +91-462-66006112
Dahej: +91-90-8080-7463
Message from the Director
Nitin Mantri
We adopt a strategic method in determining our CSR priorities, targeting issues significant to both our businesses and the communities we engage with. In 2023, we expanded upon projects identified in the past years and enhanced our outreach and momentum in key areas such as water and environmental conservation, primary education, skill development for employability and advancement, and road safety.
Launched three years back, our Rainwater Harvesting (RWH) projects continue to foster well-being of the local communities in more than 20 villages in South India. Achievements include a water storage capacity of 3.10 crore litres, 22.47 crore litres of percolation through RWH, extended open well water availability for six months, and an additional 93 acres of land brought under cultivation. These numbers translate into enhanced access to potable water, increased agricultural yield, better livestock welfare, fostering socioeconomic development, and encouraging community engagement.
Our School Adoption Projects in Tirunelveli and Dahej are designed to promote comprehensive development and academic advancement among students. The key focus areas here include targeted coaching for high-achieving students to prepare them for competitive examinations, offering remedial support to address learning disparities, career guidance to facilitate informed decision-making, sports training to boost physical fitness and social skills, and enhancing the overall schooling environment through infrastructure enhancements. Particularly noteworthy is our remedial guidance program, where initially students faced challenges with fundamental literacy and arithmetic skills, yet they demonstrated remarkable progress with over 30% improvement in exam scores following their participation in remedial classes.
In 2023, over 800 female trainees enrolled in our Skill Development Centre’s (SDC) located at our Dahej and Vizag plants. About, 75 per cent of these trainees have transitioned into roles as skilled technicians. This initiative underscores our dedication to fostering diversity. Moreover, this project is closely aligned with the government's National Policy on Skill Development and Entrepreneurship-2015 and the Skill India Mission, showcasing our support for an important national agenda.
The road safety initiative undertaken along a major highway in Northern India has earned commendation from both the National Highways Authority of India (NHAI) and the highway police for its efficacy in preventing accidents. Through innovative measures like repurposing 3,057 tires to construct 768 crash barriers, the project has successfully averted approximately 300 accidents, thus safeguarding lives and property.
As part of our commitment to improving the well-being of the communities which we operate in, we initiated a community healthcare project along with a Mobile Medical Unit (MMU) in Tirunelveli. The healthcare center attends to over 19,000 patients yearly, while the MMU reaches 2-3 villages daily, extending medical assistance to more than 10,000 patients annually. Additionally, our village adoption program in Tirunelveli serves 21 villages, focusing on pressing local needs such as infrastructure enhancement, educational advancements, and women empowerment.
While our efforts are crucial, we measure our success not merely by the endeavors, but by the tangible positive impact we make on the communities we serve. Our approach involves constant monitoring of relevant issues, enabling us to adapt our initiatives and stay aligned with the economic, environmental, and societal concerns affecting our stakeholders. We uphold our commitment to this path.
Organizational Governance
The Code of conduct Policy of the company states that “The Company is committed to good corporate governance while achieving its goals and to operating its business consistent with ATC’s Core Values.” This policy covers several areas like compliance to Applicable Laws and Regulations, Responsibility towards Shareholders etc.
Schedule of Authority (SOA)
- TN: Through the SOA published in July 2014, and subsequently revised on Seven occasions (in May of 2017, in January of 2018, in March 26th of 2019, July 2021, Aug 2022, Feb 2023 and Jan 2024), we are clarifying a range of decision-making rights within our organization. Using Legatrix, an online legal tool, we have been promoting and undertaking surveillance activities for the purpose of having our compliance functions within the company operate correctly.
- Dahej: The SOA review conducted 2023 which clarifies various decision-making powers within the organization.
- Mumbai: SOA (Schedule of Authority) was reviewed on January 2024, gives clarity on authority schedule for various decisions in the organization.
Organizational Structures & Standard Operating Procedures (SOP)
Organizational structure is updated on a quarterly basis for better understanding of reporting structure in company. Each department has SOP’s (Standard Operating Procedures) which help ensure consistent and quality output.
HR Policies
All company policies are uploaded in the intranet site of YOHT, made available to all employees for their reference round the clock. To enhance the awareness, E-Learning Modules on Mandatory Policies are developed and compliance of attendance is also ensured.
Whistle blower policy
Company’s Whistle Blower Policy states “The Vigil (Whistle Blower) Mechanism is intended to be implemented, for employees, not only as a safeguard to report unethical practices, but also to provide a mechanism for reporting genuine concerns or grievances and ensure that deviations from the Company’s business principles and practices are dealt with in a fair and unbiased manner as provided in Section 177 (9) and (10) of the Companies Act, 2013 and the Companies Rules, 2014.”
Human Rights
Preventing sexual harassment
We have a policy on Prevention of Sexual Harassment which states that “It is the endeavor of ATC India Pvt. Ltd. to provide a place of work free of sexual harassment, intimidation, or exploitation.
The objective of this policy is to provide protection against sexual harassment for all employees at workplace (as defined in this policy) and for the prevention and redressal of complaints of sexual harassment and for matters connected therewith.
We conduct online training on prevention of Sexual Harassment at workplace for spreading awareness amongst all employees.
The Internal Complaints Committee is responsible for:
- Investigating every formal written complaint of sexual harassment
- Taking appropriate remedial measures to respond to any substantiated allegations of sexual harassment.
- Discouraging and preventing employment related sexual harassment
Our following company values ensure that the company follows the right approach in all of our business activities:
“Integrity”;
be fair to all our stakeholders and act with integrity at all times.
“Accountability”;
in all our actions and all what we are responsible for.
In the Company Code of Conduct policy, we have stated the following regarding prevention of discrimination and harassment.
“One of the Company’s core objectives is to maintain a work environment in which each employee can achieve his or her full potential without being impeded by discrimination or harassment based on race, gender, national origin, age, religion, sexual orientation, genetic information, disability or any other status or characteristic that is protected by law.”
Labor Practices
Quality, Environment, Health and Safety (QEHS) Policy
We have Quality, Environment, Occupational Health and Safety Policy which states the following “We at ATC Tires Pvt Ltd. Involved in manufacturing of OTR (OFF THE ROAD TIRES) are responsible to create, implement, maintain and ensure quality of our product, Health, safety and Environment for our people and business. It is an integral part of our planning and decision making.
- Conduct our business with respect and care for our customers, people and environment.
- Achieve the customer satisfaction by manufacturing and delivering the products as per the customer requirements.
- Satisfy applicable requirements related to quality of the products.
- Ensure occupational health and safety of all stake holders in the company.
- Fulfil the statutory and regulatory compliance obligation related to environmental aspects and occupational health & safety hazards.
We will achieve this by:
- Protecting the environment by effective utilization of resources and preventing pollution by Reduce, Reuse and Recycle methods, control of process emission by incorporating new technologies.
- Prevention of injury and ill health due to Occupational Health and Safety hazards by involving all the employees through the adequate systems and processes.
- Promoting dialogue with all the stakeholders on Quality, Health, Safety and Environmental performance through various forums.
- Conserving biological diversity in our business activities.
- Continually improve the integrated management system effectiveness and its performance.
- We shall make this policy available to the stakeholders.
- TN: Safety week celebrated from 4th to 10th March 2023
The Code of conduct Policy of the company states that
- The Company is committed to good corporate governance while achieving its goals and to operating its business consistent with ATC’s Core Values.
- This policy covers several areas like compliance to Applicable Laws and Regulations, Responsibility towards Shareholders etc
Social Security and Health Insurance
We have social security & medical/accident insurance benefits such as PF, ESIC, Group Term Life Insurance, Medicare Insurance, and Group Personal Accident Insurance, etc.
We have Resource at senior level to oversee safety viz., Assistant Vice President Environment Health & Safety.
1. TN
As a senior level resource, we undertake to oversee and ensure occupational health and safety activities.
2. Dahej
We have a six-member specialist safety team that takes the lead and with respect to matters of environmental, health and safety matters.
Collective bargaining wage agreement
1. TN
Union Election has been completed, Terms and conditions for Labour wages, Efficiency, Output, welfare matters and bonuses are finalized. The Long Term Settlement – Agreement signed between Plant Management and Worker Union, with effect from 1st April 2023 till 31st March 2026.
Celebration of festivals
1. TN
The company celebrates events such as Republic Day (January 26th 2023), Safety Week (March 2023) Independence Day (August 15th 2023), and Ayudha Pooja (24th Oct 2023), etc.
On such days, all employees participated in celebrations, and through such events their teamwork is developed, and their motivation heightened.
2. Dahej
The company celebrates Socio & Cultural Events such as Independence Day (August 15), Republic Day (January 26), National Safety Week, World Environment Week, Quality Month, Women Day and Vishwakarma Puja, New Year Celebrations, Fathers Days, etc. On such national / public holidays, all employees celebrate together. On the auspicious Ganpati Puja, Navratri & Deepawali festival we celebrate by distributing gifts and sweets packets to all staff employees and third-party associates. As part of our employee’s well-ness & employee connect activities, we organize International Yoga Day & Sports Day in our factory.
3. Mumbai
This year, we defined employee engagement drivers, celebrating key festivals and wellness days. We partnered with Cultfit, a gym and fitness franchise, to focus on employee health. For the first time, we hosted a Kids Day at work, inviting employees' children for a day of games, a fun zone, and refreshments. For Diwali, we collaborated with an NGO, where employees volunteered to prepare handicrafts to support a social group by increasing their income.
Training
1.TN
The year 2023, we could conduct 67% of the training program as per the Annual Calendar 2023,
- We planned and completed a training calendar (Full day training programs by internal / external faculty members) that involved 4 categories of programs.
- EHS Skill Development – 3 Topics
- Functional Skill Development – 4 Topics
- Improvement Related – 6 Topics
- Total of 301 conducted out of 457 programs
- Most the training programs as per plan were internal training programs to all staff and workmen on various subjects such as Front Line Leader Development program, 7 Step problem solving method, Kaizen training, Steps of Autonomous maintenance (JH) implementation, TPM Facilitator Course, TPM Pillar Courses (all 8 pillars), Various Safety Programs, Shop floor sessions on JH to operators and technicians, Job safety analysis, Management system implementation, Quality Control Circle process, Process SOPs etc., on a regular basis.
The average hours of training conducted in 2023 amounted to 2.95 man-days per employee.
We undertake the following additional measures:
- Visiting employee home for all functions (marriages, etc.)
- Visit of condolence to deceased employees.
- A staff canteen facility is provided for plant employees.
- Transportation (buses) is provided for all employees on all shifts.
- 5S audits are conducted each month.
5S programs are carried out throughout the plant, with the plant itself divided into 31 specific zones. - To enhance employee engagement in all activities, small group activities were initiated through Quality Control Circle conventions (Internal conventions by TN Plant).
- Employees were participated and won different awards at state, national and international competitions through QCFI Chapters, ABK AOTS DOSAKAI etc.
- Every employee is encouraged to submit one kaizen per month per employee and being followed up for implementation.
All employees doing exceptional jobs are being felicitated through SPOT Recognition and Monthly Kaizen programs.
2. Dahej
Training and Development initiatives are educational activities within our organization aimed to improve the job performance, Skills & knowledge of an employees. Through these programs we try involve advancing a worker's knowledge and skill sets and instilling greater motivation to enhance job performance. We undertake to carry out On the Job training, classroom training, open forums, machine training (training in the workplace) & DOJO training.
For all new workers who join the company, we implement an introductory six-days training program (SAKSHAM - Induction program) which covers lessons deal with matters of Employment, Health, and Safety (EHS), Quality, and Corporate Policies, etc. New workers who achieve very high results in their training are recognized.
In 2023, we conducted training programs for all our employees related to Process technical, TPM, TQM, Behavioral training, Safety, Quality which meant that on an average, each employee got average 2.10 Man days.
Glimpses of trainings happened in 2023 are:
Saksham (Induction Program) - This is an Induction training for Operator for 06 days durations. This will cover all Operative team members (476 No) on the topics like Company Vision Mission Policy, Values, DOJO, Safety, Production Process, TPM and 5S, Quality etc.
Technical Training
- Non-Conforming Material Handling- 108 Nos
- Outgoing Product Quality- 31 Nos
- Unsafe & Unsafe Act Identification- 42
- Awareness Towards Quality Concerns- 134 Nos
- Behaviour Based Safety Training - 72 Nos
- Lubrication system & method to increase efficiency- 32 Nos
- Lock Out Tag Out – 57 Nos
- Bearing & Lubrication System- 21 Nos
- Lubrication Seminar- 42 Nos (External)
- FMEA & Control Plan- 22 Nos
- Energy Conservation & Management – 32 Nos
- Design Failure Mode and Effect Analysis- 26 Nos (External)
- Preventive Maintenance- 16 Nos
- Quality Circle & Kaizen – 40 Nos
- Design Failure Mode and Effect Analysis-
- Laboratory Quality Management System -
- Onsite Emergency Training Program- 24 Nos
- IMS Internal Auditor training by External Agency – 22 Nos (External)
- MSA & SPC training – 28 Nos (Internal)
Behavioral Training
- Business Communication & Presentation Skills – 26 Nos (External)
- Awareness Program on Water Sanitation and Hygiene- 20 Nos (External)
- 7 Habits of Highly Effective People - 08 Nos (External)
- High Impact Presentation Skills – 34 Nos (External)
- Communication & Presentation Skill for Supervisor- 46 Nos
CI Training
- 5S Internal Auditor Training by ABKOATS - 25 Nos (External)
- TQM & PDCA Training – 60 Nos
- 5s Ambassador Training - 55 Nos (External)
- TPM Training for operative – 1340 Nos
- 5’S training for operative – 1050 Nos
- JH Step - 4 Training for operative 128 Nos Circle Leaders & 330 Nos Operatives on various topics like (Hydraulics, Pneumatics, Electrical system, fasteners, Lubrications etc.)
Online Training Modules has been introduced for employees in Success Factor where mandatory courses like POSH, Code of Conduct, Whistle Blower and IT Security courses - Nos employee participated.
We have also undertaken the following initiatives for the benefit of our employees:
- Improvised canteen facility for all employees with AHU
- Installation of AHU at workplace for better workplace
- We have started employees’ recreational activities festival celebrations Talent Show & Rewards & Recognition Program etc.
3. Mumbai
- Last year, we released our training calendar, which consisted of behavioural and functional training. We conducted various classroom training sessions on a range of topics, including High Impact: Presentation Skills at the plant level, Finance for Non-Finance, Tax Benefits & Financial Planning, High Impact: Communication Skills, Time Mastery at the plant level, Basic & Advanced Excel, Influencing Skills, and a Six Sigma Refresher. These programs were well-received by the employees, and we have received positive feedback. Attached are some snapshots from these programs.
- To optimize internal resources and talent, knowledge-sharing sessions were organized for the functional team, namely the PDC team. These sessions served as a platform for in-depth learning on topics such as the YOHT product development process and other technical aspects. The training was conducted by the Head and experts within the team to foster a culture of knowledge sharing. Snapshots from these programs are also attached.
- Bespoke programs for various departments, such as New Product Development, Product Management, Legal, etc. were executed according to the needs and requirements of the teams.
- We conducted a Basic & Advanced Tyre Technology Course for five Product Development employees from HO and plants, facilitated by the Indian Rubber Institute, Chennai. Additionally, a Design Failure Mode and Effects Analysis (DFMEA) training was provided by the Mahindra Institute of Quality for the Product Development department’s employees from HO and plants. A training calendar has been established for these sessions.
- Additionally, our legal team participated in a two-day Legal Training session led by Advocate Manoj Nair, focusing on Contract Drafting and Capacity Building.
- These programs were well-received by the employees, and we have received positive feedback. Snapshots from these programs are attached for your reference.
- With a focus on enhancing the capabilities of first-time managers within the organization, we did the First Time Manager Program last year. The objective is to equip team leads with the skills necessary to manage their teams more effectively.
- The TQM Module for Plants is a mandatory training on the SuccessFactors LMS Platform. This enables employees to become acquainted with the course at their convenience.
- New Joiner Course Curriculum All new joiners undergo a well-designed curriculum, also known as Corporate Induction. This curriculum includes e-learning courses about the organization, tire basics, YOHT products, and Y-ATG Business and Operations across different cities. Product Lifecycle Management (PLM) Platform training is provided for all our new joiners from NPD, Product Development, Industrialization, Product Management, Purchase, and SCM by an internal expert employee.
- The Management Trainee (MT) Program is a flagship entry-level program for graduates designed to accelerate their development and integration at Y-ATG. In 2023, like in previous years, we onboarded engineering and management trainees for corporate functions (Supply Chain, Marketing, & Product Management) from various institutes in India. These trainees were onboarded in one batch in July and underwent a well-designed, two-month-long induction program. The onboarding program consisted of a development curriculum with key modules that provided insights into Y-ATG Business and Operations across different cities. They rotated among each corporate department, where they were assigned live project, case studies, and functional learning opportunities. They also had a one-week plant visit designed to offer an in-depth understanding of our manufacturing
Functional Bespoke Programs
Signature Programs
E-learning course for Plants employees
Management Trainee (MT) Program
The Environment
TN: ISO14001Certificate
Dahej: We continue doing tree plantation at nearby surroundings as well as inside the factory premises along with garden, lawn & green belt development.
Environmental data
ATC Tires Private Ltd. Tirunelveli Plant (ATG-TN)
Move the screen to the left or right to see the table information
| Category | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | |
|---|---|---|---|---|---|---|
| Waste disposed (t) | 1,938 | 3,001 | 4,385 | 3,737 | 2,931 | |
| Proportion sent to landfill (%) | 0.0 | 0.2 | 0.1 | 0.3 | 0.3 | |
| Landfill waste (t) | 0.0 | 7.0 | 6.0 | 9.9 | 8.5 | |
| Energy use (oil equivalent: kl) | Electric power | 12,952 | 12,530 | 12,821 | 11,197 | 7,490 |
| Fuel | 27,658 | 23,620 | 29,944 | 24,530 | 19,979 | |
| Total | 40,610 | 36,150 | 42,765 | 35,727 | 27,469 | |
| Greenhouse gas emissions (1,000t-CO2) | 145 | 129 | 142 | 120 | 91 | |
| Water usage (1,000m3) | 313 | 281 | 347 | 315 | 267 | |
- FY: January to December
- Greenhouse gas emissions for the overseas site were calculated based on the Greenhouse Gas Protocol Initiative.
In 2023,the following initiatives were undertaken.
- Reduction of Raw water consumption through efficient recycling of ETP water – 46,880 M3 of water recycled
- Reduction of LPG gas through utilization of Biogas – 355 kg of LPG saved
- Reduction of electrical consumption through Installation of 1 MW solar panel – 1,580,556 units and consumption of Renewable energy – 25,833,293 Units/Day saved
- 25,000 Saplings planted inside the premises as a part of Greenery development
ATC Tires Private Ltd. Dahej Plant (Gujarat)
Move the screen to the left or right to see the table information
| Category | FY2019 | FY2020 | FY2021 | FY2022 | FY2023 | |
|---|---|---|---|---|---|---|
| Waste generated (t) | 4,304 | 4,243 | 6,858 | 5,133 | 4,907 | |
| Proportion sent to landfill (%) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
| Landfill waste (t) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
| Energy use (oil equivalent: kl) |
Electric power | 14,361 | 17,947 | 23,592 | 25,031 | 19,533 |
| Fuel | 28,634 | 26,064 | 33,596 | 32,406 | 22,730 | |
| Total | 42,995 | 44,011 | 57,188 | 57,437 | 42,263 | |
| Greenhouse gas emissions (1,000t-CO2) | 153 | 157 | 197 | 195 | 133 | |
| Water usage (1,000m3) | 284 | 289 | 413 | 416 | 299 | |
Alliance Tire Company Ltd. Hadera Plant
Move the screen to the left or right to see the table information
| Category | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | |
|---|---|---|---|---|---|---|
| Waste disposed (t) | 1,702 | 1,480 | 1,068 | 1,346 | 1,181 | |
| Proportion sent to landfill (%) | 5.0 | 6.2 | 7.0 | 4.8 | 6.0 | |
| Landfill waste (t) | 85.0 | 92.0 | 75.0 | 64.3 | 70.8 | |
| Energy use (oil equivalent: kl) |
Electric power | 5,796 | 5,487 | 5,978 | 5,687 | 5,636 |
| Fuel | 5,804 | 5,780 | 5,597 | 5,880 | 5,912 | |
| Total | 11,600 | 11,266 | 11,575 | 11,567 | 11,548 | |
| Greenhouse gas emissions (1,000t-CO2) | 29 | 28 | 28 | 21 | 21 | |
| Water usage (1,000m3) | 127 | 117 | 122 | 122 | 117 | |
Fair Operating Practices
Code of conduct to regulate fair competition and trade
The tire business is a competitive industry. Nevertheless, at this company we are entirely committed to behaving in a manner that supports fair competition and business dealings.
All our employees are required to act ethically, and to communicate frankly and honestly. We act fairly in all our dealings with colleagues, managers, customers, suppliers, consultants, and government officials (both domestically and overseas).
Community Involvement and Development
Social contribution activities
School Adoption Project
The project aims to foster holistic development and academic growth among students by providing remedial guidance, NEET/JEE coaching, regular parent-teacher meetings, sports training, and reading-learning kits. The project focuses on creating an enriched learning environment and supporting the overall educational journey of students. A special mention is given to the remedial guidance program, where initially 163 students struggled with basic literacy and arithmetic but showed improvement of about 30% jump in exam scores for English, mathematics, and science subjects after attending remedial classes. Additionally, meritorious 20 underprivileged students received access to modern coaching facilities for national engineering-medicine exams like JEE and NEET. Career counselling facilities provided to 332 students and 469 reading book-sets were distributed. Sports coaching, including kabaddi and volleyball sessions conducted by expert trainers to 135 students, is provided after school to promote physical development.
Classroom building
Vocational trainning-Tailoring
Rainwater Harvesting Project
The rainwater harvesting project in 20 villages of Tirunelveli District aims to revitalize the local water and land ecosystem benefiting 70,000 villagers.
The objectives include groundwater recharge for crop irrigation, expanding access to clean water, boosting agricultural output, improving livestock care, fostering socioeconomic development, and encouraging community engagement. The project installed 67 rainwater recharge shafts, constructed farm ponds, and trenches to reduce soil erosion and surface runoff and provided training in horticulture and poultry-rearing, undertook tree-sapling plantation, introduced Azolla-cultivation and sustainable farming practices to farmers.
Achievements include water storage capacity of 1.3 billion litres, annual open-well water accessibility of more than 6 months, and an additional 93 acres of land brought under cultivation due to water availability. The project continues to foster growth, sustainability, and empowerment, dedicated to the well-being of the communities and the environment.
Rainwater Harvesting Project Impact assessment
Community Healthcare Centre Project
The community health center project aims to promote health equity, enhance community well-being, expand healthcare access, address social inequity, and support the Sustainable Development Goals (SDGs) through collaboration with government departments and partners. It has extended OPD working hours from 6 to 12 hours, serving 19,330 patients, and provided specialized services from a diabetologist and gynecologist to 9,130 villagers. Additionally, YOHT launched a Mobile Medical Unit (MMU) reaching 2-3 villages daily and serving 11,079 patients. In December 2023, flood relief efforts in Tirunelveli delivered targeted medical assistance for fever and diarrhea to 16 affected villages, benefiting 2,292 individuals in cooperation with government departments.
Mobile medical unit
School Health Program - eye screening
Village Adoption Project
The village adoption program is aimed at identification and addressing the most pressing local programs relating to availability of basic infrastructure in foundation areas of education, health, self-sustainability and environment. The program in Tirunelveli District, spans 21 villages, benefiting 1,848 students and 500 villagers. It aims to address fundamental local needs in education and the environment to achieve lasting rural development through infrastructure development, education improvement, and women's empowerment. In Phase I, the program focused on constructing classrooms and community-toilets in Aladipatty and Pappyapuram villages. Phase II extended these efforts to public schools in Duraiyur, Vengadachalapuram, and Mettupirancheri villages; community sanitation facilities in Pathinalamperi village, while also implementing vocational training for 100 women-entrepreneurs and environmental initiatives like the Manjapai cloth-bag vending machine and solar paneling in public schools. Achievements include improved education quality, increased enrolment, enhanced hygiene, and women's economic empowerment through skill-building.
Solar panel system at Govt Higher Secondary School
Construction of new classroom
Skill Development Centre Project
The project aims to uplift young women from low-income communities by providing essential skills for employment in the rubber industry, particularly in the tire sector. With support from ATC Tires, the initiative has enrolled 480 women in Dahej securing placements for 303 in Dahej in tire companies. This skill training program has significantly bolstered the financial stability of young women, profoundly impacting their families' well-being. In some cases, the annual family income has increased by about 400%, marking a remarkable transformation in their socio-economic status.
School Adoption Project
Under our School Adoption Program, we aimed to provide quality education and enhance the schooling experience for 198 students at Kaladhara Primary Government School. We improved the school's infrastructure by building two classrooms, installing a digital learning device, providing benches and 10 computers, and establishing sanitation facilities for students. Additionally, we constructed a multi-purpose sports ground to support the students' physical development.
Rainwater Harvesting Project
This project aimed to provide safe drinking water to five village communities and build their capacities to sustainably manage their water needs. The project involves rejuvenating three village ponds in Akhod, Galenda, and Samantpor, creating a rainwater storage capacity of 690 million liters. Additionally, 1600 saplings were planted along an 800-meter walkway supported by a drip-irrigation system, with 25 solar streetlights and seating benches installed for recreational purposes around the ponds. Water-Sanitation-Hygiene (WaSH) awareness sessions were conducted, reaching 588 school children and 212 women and girls, with 25 ATC employees serving as ’WaSH Trainers’ to address hygiene and sanitation issues.
Skill Development Centre Project
The project aims to uplift young women from low-income communities by providing essential skills for employment in the rubber industry, particularly in the tire sector. With support from ATC Tires, the initiative has enrolled 377 women in Vizag securing placements for 335 in Vizag in tire companies. This skill training program has significantly bolstered the financial stability of young women, profoundly impacting their families' well-being.
Rainwater Harvesting Project
The Rainwater Harvesting Project in Marturu village, near Yokohama Off Highway Tires' plant in Atchutapuram, tackled water scarcity, poor sanitation, and issues from open waste disposal and defecation. The project renovated an old, inadequate 10,000-litre water tank, and non-functional underground piping, and build a new tank of the same capacity. This upgrade significantly improved water quality, addressing the skin infections caused by the old tank and ensuring a clean, reliable water supply for 80% of the population. Additionally, the project transformed areas previously used for open waste disposal and defecation into Marturu Green Park, an attractive space for both residents and nature. This initiative exemplifies a holistic approach to environmental sustainability and community well-being, aligning with the Sustainable Development Goals (SDGs) to create lasting positive impacts.
Road Safety Project
The project on the Delhi–Chandigarh National Highway aims to enhance safety by re-using 3,057 end-of-life tires to create 768 crash barriers, benefiting 1,200 passengers. It involved identifying dangerous areas, installing barriers and reflectors, promoting responsible driving through awareness billboards, and providing emergency-response training. The project has been recognized by accident victims, the National Highways Authority of India (NHAI), and highway police for its effectiveness in preventing accidents and preserving lives.
Car Crash barrier Program
Community has been involved in the below plant sites under the respective CSR programs undertaken there:
1. Tirunelveli, Tamil Nadu
- Under the School Adoption project, partnerships were fostered amongst the school administration, parents and other community members during Parent-Teacher meetings, special meetings for parents of JEE/NEET student & school management committee meetings.
- Under the rainwater harvesting project, rural community was engaged through formation and training of the Village Watershed Committees (VWCs), Self-Help Groups (SHGs), and Water-User Groups (WUGs). Farmers were provided integrated farm practices that promote sustainable farming and suitable cropping pattern.
- In the Community Health Centre project, Health Education & Information awareness activities are undertaken on important health-days marked by the WHO to promote preventive & curative healthcare measures.
- In the Village adoption project, the women entrepreneurs were organized and trained in entrepreneurial aspects like product processing, branding, marketing, digital and financial literacy to locally scale-up their ventures.
2. Dahej, Gujarat
- In the school adoption & rainwater harvesting project, local community & officials were engaged in the plantation drives and sanitation-hygiene awareness sessions, reaching out to 588 school children and 212 women and girls. These were undertaken within school premises and around the public ponds in the villages.
3. Vizag, Andhra Pradesh
- The rainwater harvesting project engaged with the community by educating and empowering village residents about hygiene and sanitation practices. Through these awareness efforts, the community gained knowledge and a sense of responsibility for maintaining the new amenities.


