Shinshiro Plant (TP)

Shinshiro Plant

Shinshiro Plant

Business activities

Production of tires for passenger cars

Total site area

223,879 m2

Number of employees

878 (as of December 2024)

Location

1 Furuyashiki, Noda-Aza, Shinshiro City, Aichi 441-1343, JAPAN

Contact for consultation and complaints

General Affairs Division Tel: +81-536-22-2251 Fax: +81-536-23-0353

Shinshiro-Minami Plant

Shinshiro-Minami Plant

Business activities

Production of tires for passenger cars

Total site area

110,998 m2

Number of employees

374 (as of December 2024)

Location

10-24 Oiri, Hitokuwada-Aza, Shinshiro City, Aichi 441-1338, JAPAN

Contact for consultation and complaints

General Affairs Division Tel: +81-536-22-2251 Fax: +81-536-23-0353

Message from the General Manager

Ken Hayami

The Shinshiro Plant is located in Shinshiro City, the gateway to the nature-rich Okumikawa region. The plant manufactures passenger car tires, including the BluEarth fuel-efficient tire, an environmentally friendly product, the ADVAN flagship tire, the GEOLANDAR SUV tire, and the iceGUARD studless tire, all of which are Yokohama Rubber's flagship tires.
In 1999, we obtained ISO14001 certification, and strive to always operate our plants in consideration of the environment of both the plants and the local community, aiming for the "top level of environmental contribution" as a core plant of Yokohama Rubber.
In cooperation with the local community, we have concluded an environmental preservation agreement with Shinshiro City and operate our plants in consideration of the living environment by conducting water quality inspections of plant effluent and noise measurements in the vicinity of our plants.
In the Forever Forest activities, we have completed the tree-planting activities in and around the plant premises, and have now expanded the activities to include governments, NPOs, and other companies not only in Aichi Prefecture but also in Shizuoka and Gifu Prefectures, participating in a total of 176 events in FY2024 and providing a total of approximately 12,000 seedlings.
Since the start of tree-planting activities in 2009, the total number of seedlings planted in our plants and provided to local communities has reached about 296,000.

The plant uses a large amount of water resources in the region in the process of producing tires. The employees ask themselves, “we have received a gift from nature but what can we do for the environment?”We have continued to conduct biodiversity surveys at the water source of the Toyokawa River system as well as conducting water quality surveys at the plant's drainage outlets.
We started an activity called the "Firefly Project" to "bring back fireflies to the Intake River. The project started with the cultivation of river snails, which are food for fireflies, on the factory premises, followed by surveys of aquatic organisms and releases of river snails by employees and neighboring elementary schools.
In addition, we have created a biotope in the fallow fields of Yotsuya Senmaida, and continue to carry out activities to conserve endangered species in Aichi Prefecture and cut down the roots of exotic plants.

We plan to continue our biodiversity conservation activities in 2025, and continue activities to protect the rich nature, water resources, and creatures that live there.

Additionally, in 2024, we invited members of the local community to our factory and had them tour the factory and our Forever Forest activities, conveying our strong commitment to the environment and our desire to improve.
In recognition of these continuous activities, in October 2023, the Ministry of Economy, Trade and Industry awarded the Ministry of Economy, Trade and Industry the National Green Factory Award, which aims to further promote factory greening. Shinjonan Factory was awarded the "Chairman's Award" as a factory that has made remarkable achievements in improving its performance.

We will continue to strive to operate our factory with roots in the local community.

Organizational Governance

Compliance education

We conduct compliance education for new employees and regular employees who join the company mid-term to raise their awareness of legal compliance, and for managers and supervisors, we educate them on how to treat their subordinates and how to lead them to comply with laws and regulations.
We also hold CSR study meetings with our business partners to reaffirm our social contribution activities and compliance with laws and regulations, thereby strengthening relationships of trust.

Human Rights

Promotion of employment of people with disabilities

As of the end of December 2024, 26 people (2.72% of the workforce) were employed.
We will continue to expand the employment of people with disabilities and enhance the selection of work and the work environment to suit their individuality.

Free Goya seedling distribution in front of the Shinshiro City Hall main building 1F for green curtains.
Supplement planting of Nandina and other plants carried out in the Witches' Valley area of Ghibli Park at Expo 2005 Aichi Commemorative Park.

Shinshiro City Hall

The Witches' Valley at Ghibli Park

Labor Practices

Safety and health measures

Based on the recognition that ensuring the safety and health of employees and subcontractors is the foundation of our corporate activities, we obtained certification for OSHMS (Occupational Safety and Health Management System) conforming to the JISHA (Japan Industrial Safety and Health Association) method in December 2011 as a means of achieving a safe, healthy, and comfortable workplace. Since then, we have continued the certification.
We also plan to transition to ISO45001 by 2026.
We have been developing the following activities based on the four pillars (one-to-one dialogue, near-misses, hazard prediction, and risk assessment), which are centered on interactive communication between the work system and workers.

Education and training for employees

Safety education for employees begins with safety and health education at the time of employment, followed by one-on-one dialogues with employees by role holders, sensory training, risk assessment practical training sessions, and safety person certification and development training.

New employee hands-on safety drills

Responses in case of disaster

In response to disasters, regular disaster drills are conducted in accordance with the annual activity plan for fire and disaster prevention. During drills, a self-defense firefighting organization headquarters is set up and firefighting and rescue drills are conducted to ensure a comprehensive response. We also engage in earthquake disaster drills, BCP drills, and nighttime evacuation drills, assuming various patterns.
We also regularly conduct first aid and CPR training sessions to promote life-saving skills.

Disaster Drill at Shinshiro-Minami Plant

The Environment

Environmental Policy of Shinshiro Plant, Yokohama Rubber Co., Ltd.

The Shinshiro Plant, as the core plant of Yokohama Rubber Co., Ltd., will be a pioneer, aiming to become “a company having world-class strengths in technologies for protecting the environment, embodying consideration towards the environment”.

  1. By manufacturing products with heart and technology, we contribute to happiness and affluence and continue to practice “prevention of environmental pollution and sensory discomfort” and “improving the protection of the environment” by pre-emptive management, in an aim for zero environmental risks.
  2. All departments and related companies constituting Shinshiro Plant shall build up and maintain a mechanism in accordance with the environmental management system established by themselves and improve environmentally friendly management under the leadership of top management.
  3. We will deepen communications with all stakeholders that comply with the related laws, regulations, agreements and contracts, etc., and strive for regional contribution and social contribution.
  4. We will contribute to the realization of a carbon neutral society by practicing energy-saving activities and promoting decarbonization measures such as the introduction of renewable energy. We will also contribute to the realization of a recycling-oriented society by promoting resource conservation and recycling.
  5. In order to realize this policy, we establish environmental objectives and targets, carry out the plan deliberately and securely promote them by visualization of the results. Also, the policy, objective and goal are subject to review on a quantitative basis, and revised as necessary.
  6. We cherish natural lives in the Shinshiro region in the Toyo River water system with rich water and strive for protection of biodiversity.
  7. In harmony and fusion with rich nature of Shinshiro-shi, “Yama-no minato” and through “Yokohama Forever Forest” activities, we aim at regional contributions and coexistence of humans and nature through planting activities and planting instruction and furnishing seedlings.
  8. We will provide thorough education and enlightenment activities so that all workers at the Shinshiro Plant can understand the policy and act accordingly.
  9. This Policy shall be published.

January 1, 2025
Ken Hayami
Plant General Manager,
Yokohama Rubber Co., Ltd., Shinshiro Plant

Reductions in greenhouse gas emissions

1. Active introduction of environmentally friendly high-efficiency products

In accordance with our mid- to long-term energy conservation plan, we are replacing transformers, fans/pumps, and lighting fixtures with LED fixtures and air conditioning equipment with high-efficiency equipment.
We have implemented the following energy-saving measures: 15 motor inverter conversions, 7 step-down transformer replacements, 3 pump replacements, 1 dehumidifier replacement, 4 air conditioner Mi-coil installations, and insulation material upgrades.
Additionally, the Hf fluorescent light fixtures were updated to 784 LED base lights.
We installed a 1,750 kW rated solar panel array on the roof of the DC warehouse at the Minami Plant and began construction in fiscal year 2024, with power generation scheduled to start in April 2025.
In order to drastically reduce GHG emissions, we converted the fuel at the Minami Plant to LNG in January 2025 and started operating high-efficiency boilers.
We expect to reduce CO2 emissions by more than 2,300 tons per year by converting to LNG.
We will continue to work on reducing GHG emissions throughout our plant.

Satellite-type fuel tank for LNG boilers

2. Advancement of energy-saving activities

In addition to increasing the efficiency of the supply side, we are repairing leaks of steam, industrial water, and factory air on the consumption side, as well as augmenting heat insulation. 35 low-voltage operating transformers upgraded to higher efficiency in FY2023.
In monthly meetings of energy conservation subcommittees where all process managers gather, we strive to share problems and introduce individual initiatives in an effort to educate the public.

Environmental data and explanations

Reductions in greenhouse gas emissions

Shinshiro Plant
Shinshiro-Minami Plant

Effective use of resources / Waste reductions

Waste output
Shinshiro Plant
Shinshiro-Minami Plant
Water usage
Shinshiro Plant

Shinshiro Plant: uses main water and draws industrial water from the Toyo River and Noda River, a branch of the Toyo River.

Shinshiro-Minami Plant

Shinshiro-Minami Plant: uses main water and draws industrial water from well water.

Measures for discharge into water, air and soil

Data related to water contamination

Shinshiro Plant: twice a month, monitors twenty items of water contamination within self-regulated targets set under the ordinances of and agreements with Aichi Prefecture and Shinshiro City.

Move the screen to the left or right to see the table information

Drain Item Regulatory values Voluntary standard values FY2024 result
Average Maximum Minimum
Drain 1 pH 5.8~8.6 6.5~8.0 7.5 7.7 7.3
BOD concentration (mg/l) 20 9.0 or less 1.7 2.5 0.8
COD concentration (mg/l) 20 11.0 or less 3.5 5.2 1.6
SS concentration (mg/l) 20 6.0 or less 1.4 4.0 1.0
Plant and animal oil concentration (mg/l) 10 1.0 or less 0.5 0.5 0.5
Mineral oil concentration (mg/l) 2 1.0 or less 0.5 0.5 0.5
Drain 2 pH 5.8~8.6 6.5~8.0 7.5 7.6 7.4
BOD concentration (mg/l) 20 9.0 or less 1.2 2.9 0.5
COD concentration (mg/l) 20 11.0 or less 3.3 5.3 1.7
SS concentration (mg/l) 20 6.0 or less 1.1 2.0 1.0
Plant and animal oil concentration (mg/l) 10 1.0 or less 0.5 0.5 0.5
Mineral oil concentration (mg/l) 2 1.0 or less 0.5 0.6 0.5

Shinshiro-Minami Plant: once a month, monitors twenty items of water contamination within self-regulated targets set under the ordinances and agreements with Aichi Prefecture and Shinshiro City.

Move the screen to the left or right to see the table information

Drain Item Regulatory values Voluntary standard values FY2024 result
Average Maximum Minimum
Drain 1 pH 5.8~8.6 6.5~8.0 7.4 7.5 7.1
BOD concentration (mg/l) 20 12.0 or less 5.1 7.8 0.5
COD concentration (mg/l) 20 11.0 or less 8.5 10 6.7
SS concentration (mg/l) 20 6.0 or less 2.7 4.0 1.0
Plant and animal oil concentration (mg/l) 10 1.0 or less 0.5 0.5 0.5
Mineral oil concentration (mg/l) 2 1.0 or less 0.5 0.5 0.5
Drain 2 pH 5.8~8.6 6.5~8.0 7.4 7.5 7.2
BOD concentration (mg/l) 20 12.0 or less 6.7 8.7 0.5
COD concentration (mg/l) 20 11.0 or less 7.9 11.0 4.1
SS concentration (mg/l) 20 6.0 or less 2.3 4.0 1.0
Plant and animal oil concentration (mg/l) 10 1.0 or less 0.5 0.9 0.5
Mineral oil concentration (mg/l) 2 1.0 or less 0.5 0.5 0.5
Air pollutants (NOx, Sox)

Move the screen to the left or right to see the table information

Substance NOx emissions (t/year) SOx emissions (t/year)
Shinshiro Plant 18
Shinshiro-Minami Plant 7 3

Reporting on chemical substance management status (Pollutant Release and Transfer Register (PRTR) Law compliance)

The Shinshiro Plant verifies whether secondary materials and auxiliary materials contain chemical substances subject to Safety Data Sheet (SDS) requirements, and in the case of substances where the amounts handled exceed the thresholds specified by the PRTR Law, annual reports are submitted to the national (or prefectural) authorities and safety impact assessment is performed.
Regarding the handling of substances pursuant to the PRTR Law, please refer to the Safety Evaluation Table of Domestic Production Bases.

In addition, as part of efforts to improve the level of chemical substance management, we conduct chemical substance risk assessments to identify risks of adverse effects on workers' health, explosions and ignition of facilities and equipment, and environmental risks, and confirm compliance with laws and regulations.

Move the screen to the left or right to see the table information

Shinshiro Plant

Facility Substance Regulatory values Voluntary standard values FY2024 result
Average Maximum Minimum
Boiler 1 SOx emissions (m3N/h)
Nox (ppm)
Soot and dusts (g/m3N)
Regulations in Article 3
130
0.1
0
100
0.030
0
33
0.001
0
33
0.001
0
33
0.001
Boiler 2 SOx emissions (m3N/h)
Nox (ppm)
Soot and dusts (g/m3N)
Regulations in Article 3
130
0.1
0
100
0.030
0
39
0.001
0
49
0.001
0
29
0.001
Cogeneration SOx emissions (m3N/h)
Nox (ppm)
Soot and dusts (g/m3N)
Regulations in Article 3
100
0.05
22.63
90
0.030
2
15
0.001
2
18
0.001
2
9
0.001
Warm-water Boiler A Nox (ppm)
Soot and dusts (g/m3N)
150
0.1
120
0.030
34
0.001
35
0.001
32
0.001
Warm-water Boiler B Nox (ppm)
Soot and dusts (g/m3N)
150
0.1
120
0.030
35
0.001
36
0.001
34
0.001

Shinshiro-Minami Plant

Facility Substance Regulatory values Voluntary standard values FY2024 result
Average Maximum Minimum
High-pressure Boiler 3 SOx emissions (m3N/h)
Nox (ppm)
Soot and dusts (g/m3N)
Regulations in Article 3
180
0.3
4.37
150
0.1
0.018
52
0.001
0.021
53
0.001
0.015
51
0.001
High-pressure Boiler 4 SOx emissions (m3N/h)
Nox (ppm)
Soot and dusts (g/m3N)
Regulations in Article 3
180
0.3
4.3
150
0.1
0.017
51
0.001
0.019
53
0.001
0.016
49
0.001
High-pressure Boiler 5 SOx emissions (m3N/h)
Nox (ppm)
Soot and dusts (g/m3N)
Regulations in Article 3
180
0.3
4.33
150
0.1
0.019
54
0.001
0.02
66
0.001
0.017
42
0.001
4t Boiler 1 SOx emissions (m3N/h)
Nox (ppm)
Soot and dusts (g/m3N)
Regulations in Article 3
180
0.3
2.24
150
0.1
0.029
74
0.001
0.031
78
0.001
0.022
70
0.001
4t Boiler 2 SOx emissions (m3N/h)
Nox (ppm)
Soot and dusts (g/m3N)
Regulations in Article 3
180
0.3
2.12
150
0.1
0.019
76
0.001
0.024
76
0.001
0.014
76
0.001

Fair Operating Practices

CSR activities with business partners

Two CSR briefings for suppliers were held in webinar format (Zoom). (Aug 2nd,5th 2024)

Webinar content: (about 1 hour in duration)

  • About partnership building declaration
  • About CSR procurement guidelines
  • About human rights
  • About medium-term environmental plans and initiatives
  • Logistics: Initiatives for the 2024 problem
  • About telework
  • Regarding information security measures
  • Q&A (If you have any questions, please use Zoom's message function)
  • No photos of the CSR Study Session in 2024 because of the webinar format.

Consumer Issues

Communication with customers

We provide products of reliable quality to our customers through quality management based on ISO/IATF16949 certification, which is the automotive industry quality management system standard (QMS). We also introduce our quality initiatives through plant tours for Japanese and overseas automakers, dealers, and general customers.

Responses to complaints

In response to inquiries received from customers with respect to products, we quickly investigate matters and issue reports. In the event that it is determined that issues have occurred during manufacturing, we initiate quick responses and work hard to prevent any reoccurrences.

Community Involvement and Development

Yokohama Forever Forest Project

We provide tree seedlings and tree-planting guidance to the Aichi Prefecture Natural Environment Division's Shinshiro Shitara Ecosystem NW Council for satoyama-ization tree planting, tree planting in prefectural parks in Aichi and Shizuoka prefectures, and local tree planting.
The tree-planting seedlings are grown in our plant by collecting seeds from trees native to the area.
We also continue to distribute green trees at prefectural parks and other locations.

Yokohama Forever Forest Project (FY2024)

Jan 14 189 seedlings donated to Toyokawa City [Ichida Community Center Festival]
*Green tree distribution
Jan 17 11 seedlings donated to Shinshiro City [Yamana Elementary School]
Jan 23 111 seedlings donated to Shizuoka Prefectural [Forest Park]
*Red pine forest regeneration planting in the park
Jan 29 64 seedlings donated to NPO Donguri Mongoli
*Tree planting at the Witches' Valley in Ghibli Park, Expo 2005 Aichi Commemorative Park
Feb 6 1 seedlings donated to Yotsuya Senmaida [Biotop]
*Tree planting for Japanese tree frog spawning
Feb 13 40 seedlings donated to NPO Donguri Mongoli
*Tree planting at the Witches' Valley in Ghibli Park, Expo 2005 Aichi Commemorative Park
Feb 27 27 seedlings donated to Shinshiro City [Horaiji Elementary School]
Feb 28 73 seedlings donated to Toyokawa City [Goyu Elementary School]
Mar 8 65 seedlings donated to NPO Donguri Mongoli
*Tree planting at the Witches' Valley in Ghibli Park, Expo 2005 Aichi Commemorative Park
Mar 9 120 seedlings donated to Shizuoka Prefectural [Forest Park]
*Red pine forest regeneration planting in the park
Mar 12 120 seedlings donated to NPO Donguri Mongoli
*Tree planting at the Observatory Entrance in Expo 2005 Aichi Commemorative Park
Mar 21 44 seedlings donated to Aichi Prefectural [Shinshiro General Park]
*Tree planting in the park
Apr 10 76 seedlings donated to NPO Donguri Mongoli
*Tree planting at the Witches' Valley in Ghibli Park, Expo 2005 Aichi Commemorative Park
Apr 16 2 seedlings donated to Yotsuya Senmaida [Biotop]
*Tree planting for Japanese tree frog spawning
Apr 17 346 seedlings donated to NPO Donguri Mongoli
*Tree planting at the Witches' Valley in Ghibli Park, Expo 2005 Aichi Commemorative Park
Apr 29 1,431 seedlings donated to Aichi Prefectural [Higashi Mikawa Furusato Park]
*Distribution of greening trees
May 6 681 seedlings donated to Aichi Prefectural Shinshiro General Park - Spring Festival
*Distribution of greening trees
May 12 594 seedlings donated to Aichi Prefectural Shinshiro General Park - Fureai Festival
*Distribution of greening trees
May 22 75 seedlings donated to Toyokawa City [Hannan Elementary School]
Jun 6 120 seedlings donated to Toyohashi City [Hokubu Community Center Festival]
*Distribution of greening trees
Jun 7 120 seedlings donated to Aichi Prefectural [Special Needs School]
*Distribution of greening trees
Jun 11 67 seedlings donated to NPO [Jomon Gakko]
*Tree planting in the coastal forest (Hamamatsu City, Shizuoka Prefecture)
Jun 18 60 seedlings donated to Shinshiro City [Chisato Elementary School]
Jun 20 24 seedlings donated to NPO [Donguri Mongoli]
*Tree planting at the Expo 2005 Aichi Commemorative Park (Naeba area)
Jul 6 69 seedlings donated to Chisato Child-Raising Liaison Council - [Chisato Playpark]
Jul 10 9 seedlings donated to Toyohashi City [Shimoji Elementary School]
Jul 10 40 seedlings donated to Aichi Prefectural [Special Needs School]
Sep 22 90 seedlings donated to Shinshiro City [Traffic Safety Association Event]
Oct 18 288 seedlings donated to NPO [Donguri Mongoli]
*Tree Planting at Ghibli Park (Witches' Valley), EXPO 2005 Aichi Commemorative Park
Oct 26 250 seedlings donated to Shinshiro-Shitara Ecosystem Network Council [Biodiversity 2030 Tree Planting]
*Satoyama Tree Planting in Misono, Toei Town
Oct 27 600 seedlings donated to Aichi Prefectural Higashi-Mikawa Furusato Park - Mankitsu Matsuri
*Distribution of Greenery Saplings

Collaboration with another company, Autobacs

In cooperation with Autobacs, we provide seedlings free of charge to local residents to familiarize them with trees.

May 4 261 seedlings donated to Autobacs Gamagoori Store
May 19 210 seedlings donated to Autobacs Toyokawa Store
Jun 2 150 seedlings donated to Autobacs Toyohashi-minami Store
Jun 2 300 seedlings donated to Autobacs Toyohashi Store
Jun 2 300 seedlings donated to Autobacs Toyokawa Store
Jun 2 150 seedlings donated to Autobacs Toyokawa Store
Jun 28 230 seedlings donated to Autobacs Toyohashi-minami Store
Jul 15 210 seedlings donated to Autobacs Toyohashi-minami Store
Sep 21 270 seedlings donated to Climb Autobacs; [Toyohashi Keirin Stadium]
Sep 29 289 seedlings donated to Climb Autobacs; [Toyohashi City CoconiCo]
Oct 6 450 seedlings donated to Climb Autobacs; [Aeon Mall Toyokawa]
Nov 8 320 seedlings donated to Autobacs Gamagoori Store

In FY2024, we provided 10,036 saplings for Satoyama planting and greening tree distribution, and 54 people participated in tree-planting volunteer activities on 21 occasions.

Kakegawa City; Hope Forest Creation Tree Planting Festival

Tree Planting Scenery in Kakegawa

Photo of CSR/Tp Participants and Chairman Matsuura

Shinshiro Shitara Ecosystem NW Council Tree Planting Experience Support

Tree Planting Scenery in Misono, Toei Town

Shinshiro-Shitara Ecosystem Network Council

Biodiversity protection activities

Our plants use a lot of river water to produce tires. We have been asking ourselves, "Is it enough for us to just receive water resources from nature? What can we do about it? With this in mind, we started biodiversity conservation activities focusing on water in 2012, and next year will mark the 12th year since then.
As for activities in FY2022, the impact of the COVID-19 disaster has gradually faded, and the number of people involved in activities has increased.
We will continue to collaborate with the government, universities, NPOs, and other companies by interacting with the Yotsuya Senmaida Preservation Society, one of our activity sites, and participating in the Shinshiro Shitara Ecosystem Network Council promoted by Aichi Prefecture. Yokohama Rubber's Shinshiro Plant will continue to contribute to biodiversity in the Shinshiro Shitara area by providing and planting broadleaf trees and seedlings grown from local seeds through the Forever Forest activities.

Activity site>Shinshiro Plant Biotope

Activity site> Noda River (Jointly with Elementary Schools)

Activity site> Kuroda River

Activity site>Yotsuya Senmaida

Relationship with local societies

On June 19, 2024, we hosted a factory tour and discussion with 10 local district heads and environmental monitors. We value their feedback and will use it to further improve our factory operations and become an even more community-friendly facility.
54 employees participated in the Shinshiro Clean Festa (supported by Shinshiro City) in June 2024, contributing to local beautification efforts. Additionally, 420 employees regularly participate in cleaning activities around our factory.