Consumer Issues

Customer Privacy


Move the screen to the left or right to see the table information

Item FY 2021 results FY 2022 results
Number of complaints submitted relating to customer privacy 0 0

Responsible Departments

Tire, MB, and sports products sales departments
  • Operations are supported by the Legal Department, Product Planning Department, and Systems Department, and confirmed by the Personal Information Protection Management Committee and the Risk Management Committee.

Our position and Targets

Why is “Customer Privacy” a critical issue to be addressed?
Explanation of the reason and background

The business activities of the Yokohama Rubber Group often involve holding the personal information of customers. We fully recognize the importance of the handling of personal information received from customers, and for this reason we acquire information through appropriate methods, and we use and store such information correctly.

Policies and stance towards handling complaints

<Privacy Policy>

At the Yokohama Rubber Co., Ltd. and the Yokohama Rubber Group (hereinafter, the “Company”), the carrying out of activities relating to our business operations frequently involves handling customers’ personal information. Being fully aware of the importance of safeguarding customers’ personal information, we view the taking of appropriate steps to protect personal information as a key responsibility, and we have implemented suitable measures for the protection of all personal information in line with the basic policy outlined below.

  1. In accordance with the establishment of the Personal Information Protection Act and the Company’s subsequent formulation of relevant compliance provisions, Yokohama works to ensure that all relevant employees are thoroughly aware of the protocol and procedures, and that they handle personal information in a proper manner.
  2. Yokohama collects and uses personal information only to the extent necessary, after informing or indicating to customers the purpose(s) of use (management of customers’ information, marketing or providing our services, etc.).
  3. Collected personal information is never provided to third parties unless consent from the respective customers has been given or unless such provision is permitted by law. This excludes cases where such disclosure is required by law, or where disclosure to the Company’s sub-contractors is necessary in order to realize the purpose of use. In cases where personal information is disclosed to a sub-contractor, the Company will implement all necessary supervision to ensure that the sub-contractor takes appropriate measures to safeguard the personal information in question.
  4. Yokohama is establishing regulations and safety measures to prevent and redress the illegal access, leakage, loss or destruction of personal information received from customers.
  5. A framework is in place to properly handle personal information through an information administrator and/or information administrative department.
  6. In the event that customers request that their personal information no longer be displayed, revised or used, or be removed from the database, such customers are requested to contact the personal information contact desk. The requested action will be taken within a reasonable period of time.
  7. Yokohama strives to accurately address changes in societal norms regarding the handling of personal information, and works to reassess and improve privacy policies and other compliance regulations as necessary.

Vision (attainment goal) / target

The Yokohama Rubber Group will establish a system for the use of personal information received from customers in product development, various notices such as new product introductions, and repairs and after-sales service, while managing this information rigorously to ensure that it doesn't leak outside the company.

Measures for vision achievement

  • The department that manages personal information will be clarified for each product.
  • Department personnel will be educated on the basics of personal information management.
  • The results of activities and other matters will be reported at the Personal Information Protection Management Committee every quarter.

Review of FY 2022 Activities

The Personal Information Protection Management Committee met four times in FY2022.
The committee reported on the revision of personal information management regulations in response to the revised domestic personal information protection law that went into effect in 2022.
We also discussed related cases and took necessary measures.

Future challenges

In the future, we will continue to disseminate information on personal information management and respond to the Personal Information Protection Act revised in 2022, and review our regulations and their operation as necessary.