Yokohama Rubber's materiality
Risks
Medium- to long-term
Decline in product demand due to changing customer needs, such as a drop in the number of owners of private cars with the uptake of MaaS
Medium- to long-termRisk of accidents and lawsuits due to poor product safety, recalls and damage to brand value
Medium- to long-termMore stringent performance, cost and other requirements
Short- to medium-termDecrease in business performance due to the failure to adapt to changes
Opportunities
Medium- to long-term
Responding to changing customer needs and stricter regulations at an early stage
Medium- to long-termSecure new business opportunities through adapting to CASE and MaaS
What we aim to do
- Achieve a safe and comfortable mobility society through improved quality and performance based on proprietary technologies
- Contribute to economic and social development by providing high value-added off-highway tires
- Improve customer convenience and efficiency through DX-based services
Move the screen to the left or right to see the table information
| KPI | Targets | FY2025 Achievments | Evaluation |
|---|---|---|---|
| ①Number of products with E+ mark (for tires specifically suited for electric vehicles) | FY2026: 10 products | 7 products | On Track |
| ②Number of tire sizes that meet VF (Very High Flexion) and PFO (Pressure Field Operation) standards※ | FY2026: total of 384 sizes | Total of 283 sizes | Behind |
| ③Number of uses of tire management/maintenance services (T.M.S.) applying DX (number of vehicles registered/number of tires inspected) | FY2026: 50,000 vehicles registered 450,000 tires inspected annually |
53,567 vehicles 314,092 tires |
Ahead Behind |
- Tire specifications that allow for low-pressure driving to minimize the impact on crop roots
