Yokohama Rubber's materiality

Risks
Medium- to long-term

Decline in product demand due to changing customer needs, such as a drop in the number of owners of private cars with the uptake of MaaS

Medium- to long-term

Risk of accidents and lawsuits due to poor product safety, recalls and damage to brand value

Medium- to long-term

More stringent performance, cost and other requirements

Short- to medium-term

Decrease in business performance due to the failure to adapt to changes

Opportunities
Medium- to long-term

Responding to changing customer needs and stricter regulations at an early stage

Medium- to long-term

Secure new business opportunities through adapting to CASE and MaaS

What we aim to do

  • Achieve a safe and comfortable mobility society through improved quality and performance based on proprietary technologies
  • Contribute to economic and social development by providing high value-added off-highway tires
  • Improve customer convenience and efficiency through DX-based services

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KPI Targets FY2024Achievments Evaluation※1
①Number of products with E+ mark (for tires specifically suited for electric vehicles) FY2026: 10 products 5 products
②Number of tire sizes that meet VF (Very High Flexion) and PFO (Pressure Field Operation) standards※2 FY2026: total of 384 sizes Total of 272 sizes
③Number of uses of tire management/maintenance services (T.M.S.) applying DX (number of vehicles registered/number of tires inspected) FY2026: 50,000 vehicles registered
450,000 tires inspected annually
49,019 vehicles registered
328,823 tires
  • 1 Evaluation: 〇 Achieved, △ Not achieved, × Significantly not achieved
  • 2 Tire specifications that allow for low-pressure driving to minimize the impact on crop roots