Community Involvement and Development



Our business activities impact the local communities where we are active in various ways. It is extremely important to communicate with local communities to ensure that their expectations are met in order to ensure sustainable business activities. In addition, we recognize that we have shared interests with the community as a stakeholder in the region, and for this reason we would like to work towards community development.
This stance is declared in the Stakeholder Policy, and the actions that should be taken by employees are stipulated in the Yokohama Rubber Group Action Guidelines.


Local communities

As a globally active business, we relate to local communities in a number of domains - the natural environment, law, culture, customs and the economy. We will strive to build a healthy relationship for various local communities together with our both domestic and overseas offices.

Yokohama Rubber Group Action Guidelines

We shall aspire to harmony and prosperity with local communities.

<Basic stance of the Yokohama Rubber Group>

  1. We shall never forget that we are members of society, and shall endeavor to exist harmoniously and prosper together with society as well as to build ties of trust with stakeholders.
  2. We shall support the social contribution activities of our employees and breed a corporate culture oriented toward active participation by them in such activities.
  3. We shall practice proper provision of information on business activities involving the community.

<To put our basic stance into practice — our action>

Our activities of social contribution shall not be confined to those through our business activities; we shall also take a proactive part in volunteer programs and social activities rooted in the local community.

Message from a manager

We recognize that aiming for harmony with local communities where we conduct business is of the utmost importance, in order to achieve both social trust and business management, and to provide sustainable value as a global company.
In fiscal 2020, due to the spread of the COVID-19, contact with people was restricted and various activities had to be cancelled or postponed. Even under such circumstances, we have continued our activities by devising ways to communicate with the local community, for example by holding web-based "Biodiversity Panel Discussions".
In addition, as part of our support for disaster-affected areas, we made donations to the affected areas in Japan and provided relief supplies such as water and food to local residents overseas.
In fiscal 2020, the YOKOHAMA Magokoro (Sincere Heart) Fund, an employee social contribution fund, provided support to three organisations active in fields such as environmental protection and social welfare, as well as three donations for disaster relief and medical support for the fight against COVID-19.
After the COVID-19 is under control, we will participate as volunteers in activities such as supporting the affected areas and protecting the environmental conservation activities, and we will continue to work together with local communities to identify and resolve social issues and problems.
We will continue to strive to be a company and office that realizes our CSR slogan, "Caring for the Future”.

Yuji Hasegawa,
General Manager, CSR Planning Department, CSR Division

Vision for FY 2023

  • Building a trusted identity together with local communities
    To achieve this, we will use various forms of engagement and focus on issues and development in the local communities.
  • A worldwide system is in place to apply what stake holders have to say.
  • The total number of trees planted and saplings provided in Japan and overseas has reached 1.15 million.

Community Involvement and Development grievance mechanisms

As a matter of principle, we hold community meetings twice a year as a means of communicating with the local community, but from the point of view of preventing the spread of the COVID-19, we basically refrain from holding such meetings.
There were no complaints regarding social impact to the formal grievance mechanism. Each of our sites has established a consultation services to receive feedback from the local community. We have also set up an inquiry form on our corporate website. (

Main action items to be addressed first

The following items have been established as the main action items that the Yokohama Rubber Group will address first, taking into account the level of impact of business activities and the level of social interest.

Data summary

Community Involvement and Development (1.7MB)