Stakeholder Engagement

The Yokohama Rubber Group places great importance on dialogue with all stakeholders, including customers, employees, shareholders and investors, business partners, and local communities, thereby aiming to enhance corporate value by building relationships of trust. We will earnestly consider your opinions and requests, and by concretely reflecting them in our business activities and sustainability initiatives, we will contribute to the realization of a sustainable society.
Furthermore, through transparent information disclosure via integrated reports and other means, along with two-way engagement through diverse opportunities, we will continuously create shared value with our stakeholders.

Multi-Stakeholder Policy (Japanese only)

Main Stakeholders and Communication Opportunities

Move the screen to the left or right to see the table information

Main Stakeholders Stakeholder Expectations and Interests Communication Methods (Frequency)
Customers
  • Product Safety and Quality
  • Development and provision of environmentally responsible products
  • Comprehensive support system
  • Appropriate information provision for products and services
  • Daily business activities (routine)
  • Customer service desk (routine)
  • Website and social media (as needed)
  • Event hosting and trade show participation (as needed)
  • Tire Safety Awareness Campaign (once a year)
Employees
  • Occupational Safety and Health
  • Health Management
  • Human Resource Development and Utilization
  • Enhancing Employee Engagement
  • Empowering Diverse Employees
  • Respect for Human Rights
  • Management and Employee Dialogue (as needed)
  • Internal Consultation Desk (daily)
  • Compliance Hotline (daily)
  • Labor-Management Councils and Committees (as needed)
  • Intranet Message Board (daily)
  • Company Newsletter Publication (4 times per year)
Shareholders and Investors
  • Enhancing Corporate Value
  • Timely and Appropriate Information Disclosure
  • Appropriate Profit Distribution
  • Sustainability Initiatives
  • Annual General Meeting of Shareholders (once a year)
  • Financial Results Briefings (four times a year)
  • IR Meetings (Small, 1-on-1) (as needed)
  • Facility Tours and Ride Experience Sessions (as needed)
  • Website (daily)
Business partners
  • Fair and equitable trade
  • Building long-term partnerships
  • Quality improvement initiatives
  • Respect for human rights in the supply chain
  • Customer CSR Briefings (Twice a Year)
  • Supplier Day (Once Every Other Year)
  • Seminars for Natural Rubber Farmers (Twice a Year)
  • Natural Rubber Farm Surveys (Approximately 15 per Month)
  • Inquiry Desk (Daily)
Local communities
  • Regional Environmental Conservation
  • Contributing to the Local Community
  • Revitalizing the Local Economy
  • Resident Briefings (1-2 times per year)
  • Factory Tours (as needed)
  • Hosting Biodiversity Panel Discussions (once per year)
  • Opening on-site parks and grounds (daily)
  • Participating in local volunteer activities (as needed)
  • Sponsoring local events (as needed)

Notable cases in 2025

Local communities：
Public Opening of the “Dinosaur Park” on the Onomichi Factory Premises
At the Onomichi Plant, which produces OTR (off-the-road) tires for mining and construction vehicles, the Dinosaur Park—featuring three giant dinosaurs made from scrap tires—is open daily to the public as a place of relaxation for local residents.
In 2025, 1,919 local residents visited the park.
Business partners：
Natural Rubber Farmer Seminar
Twice a year, in June and December, we hold seminar events for Thai natural rubber farmers in collaboration with the Suratthani branch of the Rubber Authority of Thailand (RAOT)※, aimed at improving natural rubber quality and productivity. We have continued this initiative since 2020.
Fifty farming households participated in the December 2025 seminar, deepening their understanding of improving natural rubber productivity and quality, occupational health and safety, and employment contracts.
Additionally, participants received complimentary fertilizer from our company, developed utilizing the expertise of RAOT.
  • Thai Natural Rubber Authority: An organization under the Ministry of Agriculture and Cooperatives (MOAC)
Employees：
Tire Global TPM Conference
In June 2025, we held the “2025 Tire Global TPM (Total Productive Maintenance) Conference” at our headquarters. A total of 19 circles—10 domestic and 9 overseas—from tire manufacturing plants worldwide participated in this convention to present case studies of their respective TPM activities.
Following this event, a lively discussion was held with executive officers, followed by an awards ceremony.
Through this event, we aim to enhance engagement among employees both domestically and internationally, foster talent development, and elevate corporate value.
Customer：
Tire Safety Awareness Campaigns
To raise customer awareness regarding regular tire inspections and eco-friendly driving, we conduct tire safety awareness activities every year in conjunction with Tire Safety Day on April 8th.
In 2025, free tire safety inspections were offered at all 93 Tire Garden shops across Japan. As a special gift, the first 40 customers at each shop received an exclusive clear folder featuring our promotional model, Riho Yoshioka.
According to a survey conducted by the Japan Automobile Federation (JAF) covering the period from April 2023 to March 2024, approximately one in five roadside assistance calls on local roads was related to tire issues.
On expressways, tire-related issues make up around 40% of service calls, characterized by frequent tire blowouts caused by the severe strain of high-speed driving. Yokohama Rubber is committed to ongoing safety awareness campaigns as part of its core duty as a tire maker.