Yokohama Tire Sales Philippines, Inc. (YTSP)

Business activities

Sales of automobile tires and motor sports tires

Number of employees

29 (as of June 2025)

Location

3F, Kentek Building, 828 A. Arnaiz Ave, San Lorenzo, 1223 Makati City, Philippines

Contact for consultation and complaints

Administrator Tel: +632-8817-5031 Fax: +632-8817-5035

Message from the President

Mr. Ryuta Toma

As we reach the midpoint of 2025, I take this opportunity to reflect on the progress we’ve made and the path we continue to chart together. The first half of the year has brought valuable insights, encouraging results, and renewed focus. Our ability to adapt, stay connected with our customers, and drive operational excellence has remained strong—and will guide us through the months ahead.
Building on the resilience and lessons of previous years, we entered 2025 with a clear goal: to evolve as an organization in ways that allow us to serve our customers better, respond faster to market demands, and create lasting value. To this end, we have begun implementing key organizational realignments aimed at improving internal efficiency, strengthening our sales network, and enhancing service delivery. These changes are designed not only for performance but also for agility—so we can continue to meet customer needs with excellence and consistency.
We remain deeply committed to our partnerships—with our clients, our dealers, and the communities where we operate. These relationships are the core of our success, and we will continue to nurture them with sincerity, trust, and open communication. This includes strengthening our digital presence and customer touchpoints to ensure we remain accessible, responsive, and aligned with the evolving expectations of today’s market.
Equally important is our continued investment in our people. Our employees are the heart of YTSP, and their well-being and growth remain a top priority. Through skills development, engagement initiatives, and a culture rooted in collaboration and innovation, we are equipping our team to grow with the organization and contribute meaningfully to our shared vision.
As we look to the second half of the year, I am confident that our collective efforts will lead us to even greater milestones. Let us stay focused, stay united, and keep moving forward with purpose. Together, we are not only driving business results—we are building an organization that is strong, adaptive, and truly Driven to Evolve.
Thank you for your continued dedication and support.

Organizational Governance

We uphold our Code of Conduct in all aspects of our operations and decision-making. To strengthen governance and ensure accountability, we actively seek input from relevant stakeholders and encourage open dialogue on matters related to ethics, compliance, and responsible business practices.

Human Rights

We are committed to providing equal employment opportunities for both men and women, with zero tolerance for any form of discrimination. Labor conditions are regularly monitored to ensure fairness, inclusivity, and compliance with our non-discrimination policies.
As of now, our workforce consists of 29 employees—comprising 11 female and 18 male team members—reflecting our ongoing commitment to gender diversity and equitable workplace practices.

Labor Practices

Compliance with all applicable labor laws is a fundamental part of our operations, with their provisions fully integrated into our company policies. We are committed to continuously improving our employees’ quality of life—economically, socially, and culturally—by meeting and exceeding standard working conditions.
Given the regular use of vehicles for business purposes, we also place strong importance on observing traffic regulations and promoting safe driving habits across the organization.

Diversity of human resources

While we currently do not have employees with disabilities, Yokohama Tire Sales Philippines, Inc. upholds a strict non-discrimination policy and is committed to providing equal opportunities to all individuals, regardless of ability, background, or identity.

The Environment

Environmental Policy

    At Yokohama Tire Sales Philippines, Inc., we are dedicated to operating responsibly and contributing to a healthier environment. Our environmental commitments include the following:

  1. Environmental Impact Management
    We actively assess and manage the environmental impact of our operations, continually seeking ways to improve our practices and support conservation efforts.
  2. Regulatory Compliance
    We strictly comply with all applicable environmental laws, regulations, and standards, maintaining transparency and accountability in our operations.
  3. Sustainable Product Offerings
    We are committed to promoting and offering tire products that support sustainability by reducing environmental impact throughout their lifecycle.
  4. Resource Efficiency and Waste Reduction
    We prioritize initiatives that enhance energy efficiency, conserve resources, promote recycling, and reduce waste in every aspect of our business.

Fair Operating Practices

Corruption prevention

Dining with or exchanging gifts with public officials is strictly prohibited, and to date, there have been no recorded instances of corruption violations.

Communication with business partners

We consistently engage in strategic trade discussions with our key business partners, with a focus on identifying and implementing effective solutions to shared challenges. Furthermore, we conduct mutual compliance reviews to ensure adherence to legal regulations and ethical business practices, thereby fostering long-term, trust-based partnerships.

Consumer Issues

Communication with customers

At Yokohama Tire Sales Philippines, Inc., strong communication with our customers is at the heart of everything we do. We recognize that building trust starts with being transparent, responsive, and consistent in how we engage with those who rely on us.
In 2025, we are strengthening our efforts to keep our customers informed—not just about promotions or services, but about what truly matters: the quality, safety, and performance of our products. Sharing accurate and timely product knowledge helps customers make confident decisions and reinforces our commitment to transparency.
Our digital platforms, especially social media, play a key role in this. They allow us to listen closely, respond quickly, and ensure our messaging stays aligned with the values of the Yokohama brand—reliability, innovation, and care.
Through clear communication and consistent brand messaging, we aim to create meaningful experiences that not only reflect who we are as a company, but also show our customers that they are genuinely valued.

Community Involvement and Development

Relationship with local societies

Strong relationships with local communities remain a cornerstone of our identity and purpose. In 2025, efforts to deepen these connections continue through active participation, meaningful support, and genuine collaboration.
We take pride in being a responsible corporate citizen—supporting local initiatives, engaging in community events, and championing programs that promote sustainability and social progress. These efforts reflect not just corporate responsibility, but a sincere commitment to contribute to the communities that surround and support us.
By working hand in hand with the people in the areas where we operate, we strive to create lasting, positive impact that goes beyond business. Our engagement with local societies is rooted in the belief that mutual respect, shared growth, and long-term partnership are vital to building a more inclusive and sustainable future.