News Release

Premium Comfort Tire - ADVAN dB - to be Released in Overseas Markets

Global Flagship Brand "ADVAN"

2010.October.21

  • Tire relation
  • Sustainability relation

Tokyo - The Yokohama Rubber Co., Ltd., announces that it will begin selling in overseas markets its Premium comfort tire - the ADVAN dB, part of its global flagship "ADVAN" brand - starting with Asia in January 2011, followed by Oceania, Central and South America and Africa. A total of 44 sizes will be available. See an attached chart for the details.

The "POWER of SILENCE" is the concept behind the ADVAN dB. Developed as a quiet, smooth-riding tire for a new age, the ADVAN dB delivers low noise and the high stability expected from Yokohama's top brand "ADVAN" - all with excellent environmental performance. The already quiet "dB pattern" tread was improved to an asymmetrical pattern especially for the ADVAN dB. Design technology fostered during many years of developing high-performance ADVAN tires has been fully utilized to provide the running safety, control and comfortable ride required for high-performance prestige automobiles. They are, of course, environmentally sound products meeting Yokohama's own environmental performance standards.

ADVAN is a flagship brand embodying Yokohama's global concept and is sold in Japan and other countries throughout the world. Currently four lines are available - "ADVAN Sport" for high-powered saloon cars, "ADVAN S.T." for new generation SUVs, "ADVAN NEOVA AD08" for street sport vehicles, and "ADVAN A050" for competitive sports.

Recognized for their high levels of performance and quality, the ADVAN Sport and ADVAN S.T. come standard as original equipment on some of the world's leading high-performance automobiles. In motor sports, the ADVAN racing tires have been the designated control tires since 2006 for the FIA World Touring Car Championship (WTCC), the world's top touring car competition.

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ADVAN dB

ADVAN dB

Available Sizes