Establishment of The Yokohama Rubber Co., Ltd.

Established the Yamada Cable Works

Yamada Cable Works established in Yokohama City by Yoshichi Yamada in 1884 contributed significantly to advancement of the cable industry.


Founded the Yokohama Electric Cable Manufacturing Company

Established following acquisition of Yamada Cable Works (photo circa 1910).


Furukawa Co., Ltd. acquired management rights of Yokohama Electric Cable Manufacturing Company


BFGoodrich Headquarters (Akron, Ohio, United States)

U.S.-based BFGoodrich establshed a sales base in Marunouchi, Tokyo, for the import and sale of belts.


Established The Yokohama Rubber Co., Ltd., on October 13

The Yokohama Rubber Co., Ltd. was established as a joint venture between Yokohama Electric Cable Manufacturing Company (predecessor of today’s Furukawa Electric Co.) and U.S.-based BFGoodrich. The photo shows Suekichi Nakagawa, a director at Yokohama Electric Cable who was instrumental in the Company's establishment and later became the second president.

Announcement of the start of business

Annoucement placed in the Tokyo Asahi Shimbun newspaper on December 4, 1917 regarding the start of operations.


Hiranuma Plant

Construction of the company’s first production facility, the Hiranuma Plant, was completed in Hiranuma-cho, Yokohama. The plant began producing belts, tires and other products using refining processes and belt, hose and tire manufacturing equipment from the U.S.


The Hiranuma Plant was completely destroyed by the Great Kanto Earthquake

'The office, factory, warehouse, etc., of the Hiranuma Plant were reduced to ashes a mere two years and a few months after opening when the Great Kanto Earthquake struck on September 1, 1923. Important documents were also destroyed in the fire. The concrete chimney stacks collapsed midway up and cracks appeared throughout the factory.


The completed Yokohama Plant

The roughly 6,500 square meter one-story plant was completed on December 5, 1928 along with ancillary facilities such as the boiler room, pump room and machine shop. Full-fledged operations commenced in May 1929.


Officials involved with belt production at Yokohama Plant


Developed Japan’s first corded tire, the Hama Town Cord

Although automobile tire production depended on imports from BFGoodrich due to the time required for worker training and research into quality, the Company embarked on its own trial production of corded tires in 1921. Production commenced thereafter and the life of the tire was extended by three years.

Developed a cut-edge flat belt

The YOKOHAMA Rubber Co.,Ltd. produced a cut-edge flat belt where the edge is cut and covered with special rubber. The cut-edge flat belt was employed by top-ranking companies such as BFGoodrich on account of its durability, superiority to leather belts and ability to be mass-produced.


Successfully produced V-shaped belt internally

Production and sale of the V-shaped belt commenced in March 1929. The new Goodrich V-shaped belt, which was subsequently renamed the Hama Belt, revolutionized the belt industry thanks to a multitude of features that included enabling high-speed driving, long life and exceptional quietness.



Breakthrough to industry leader

Expanded Yokohama Plant

A site east of the plant measuring around 4,500 square meters was purchased in November 1932 and design for a tire plant began in 1933. Construction commenced in March 1934 with the building measuring roughly 2,500 square meters, equipment such as mixing rolls, a vulcanizer and tire building machine, and the factory itself being completed in June.

Transferring crude oil to a shipping vessel using a bandless hose

A hose that prevented leaks when refueling ships and transferring oil to land-based tanks was completed in April 1934. This bandless hose was put to full use by the Japanese army after acquiring a patent in Japan and the U.S.


Tire trademark name changed from Goodrich to YOKOHAMA


Completed Hamalock [HAMA LOCK], Japan's first rubber lining-type product

The Company employed the Vulcalock production method and started production under the name Hamalock [HAMA LOCK] in November 1930. This unique method involved affixing rubber to metal by way of vulcanization. This was the first rubber lining developed in Japan.


Developed the Safety Tire

Logically considering the shape and alignment of the tread pattern and changing the shape of the tread shoulder minimized tire slipping. In addition, a more rational tread pattern alignment resulted in uniform tire wear and strong market support as an economical tire.

Developed the Giant Truck Tire

The Giant Truck Tire launched in autumn 1934 eliminated tread friction, fabric separation and slipping that were common phenomena with trucks, and featured an inventive tread pattern and depth to help cope with heavy loads.

Developed the new V-shaped belt

The head of the engineering department made partial improvement to the structure in 1934 and conceived of the new V-shaped belt. The use of cable cord resulted in minimal stretching of the belt. The technology was born during research into a fan belt for automobiles for Ford Motor Company, which required a belt with exceptional flexibility.


Developed No. 100 Tire

The quality of rubber used in the Giant Truck Tire was improved and the cord strengthened in response to demand from customers, many conducting long distance transportation.


Developed a Y-shaped truck tire

This tire was sold as the Y-shaped truck tire in April 1937 as an enhanced version of the No. 100 Tire. Unique features included the Y-shaped tread pattern, the ability to inhibit the spread of cuts thanks to a continuous pattern, deep grooves effective in preventing slipping, minimal wear owing to a broad ground contact area, and highly effective braking.



Pacific War years

Plants inspected by army

The prolonged Sino-Japanese war led to ongoing consumption of supplies and skyrocketing commodity prices, driving a shift from a free economy to a controlled economy, and the entire nation strengthened its support of the military.


Commemorated production of the first tire and tube at Yifeng Rubber Ammunition Factory Co., Ltd.

Yifeng Rubber Ammunition Factory Co., Ltd. was established in Tianjin in 1941 by way of joint investment by Yokohama Rubber, Chuji Idebuchi along with Toyobo Co., Ltd. and Toyota Boshoku Sho. following an agreement on a tie-up concerning rubber-related business in China with the latter two companies. This company started producing automobile tires in addition to belts, molded products and rickshaw tires.


Established rubber plant in Singapore


Completed third phase of expansion work at Yokohama Plant

Continued expansion of the Yokohama Plant (photo circa 1943)


Established Mie Plant in Mie Prefecture

Production equipment for tires and tubes that had been removed from the Yokohama Plant was shifted to the Mie Plant. Trial production for tires was completed on June 29, 1944, and an opening ceremony was held soon after on July 15.


Destruction at the plant

Office facilities and a raw material warehouse at the Yokohama Plant were burned to the ground and a factory for industrial goods was partially destroyed in an air raid on April 3, 1945. The Keihin air raid on April 14 destroyed all plant buildings, an affiliated school for youth, seven dormitory buildings and 14 company housing units.


Established Mishima Plant in Shizuoka Prefecture

Established technical research center at Fujisawa Plant

Buildings and machinery remained unscathed when the war came to an end. However, since the research center was reduced to ashes following damage to the Yokohama Plant, a technical research center was newly erected at the Fujisawa Plant in April 1946. Production of foam rubber commenced thereafter and was employed exclusively in special second-class passenger seats on Japanese National Railways (currently East Japan Railway, or JR) trains in 1950.


Started producing aircraft tires

The Mie Plant was established after acquiring the land and buildings of the Miyagawa Plant (Misono-mura, Watarai District, Mie Prefecture) owned by Toyo Boseki Co., Ltd. (now Toyobo Co., Ltd.) in 1943. The plant began producing tires and tubes for naval aircraft and supplementary rubber products for aircraft.



Dawn of post-war era

Established Kanamachi Gomu Kogyo K.K.

The Kanamachi Plant was spun off with capital of ¥15 million in February 1950. Kanamachi Gomu Kogyo K.K. was then established as a second company.


Visit by Prince Nobuhito Takamatsunomiya

Prince Nobuhito Takamatsunomiya came to inspect the Hiratsuka Plant in March 1954.


Signed technology licensing agreement with Taiwan’s Nankang Rubber Tire Corporation


Developed the Y29, Japan's first snow tire


Launched HAMA SAFETY and HAMA LINER, tubeless tires



Developed large pneumatic rubber fender

Launched HAMATITE® sealant made from a rubber and resin compound



Period of rapid economic growth

Completed construction of new corporate headquarters, the Yokohama Rubber Building


Gathering to unveil new company name

Japanese company name changed to match the English, The Yokohama Rubber Co., Ltd., on October 1, 1963.

Birth of the Smile Shop

This advertisement was placed in the PR magazine Tire (September 5, 1963 issue). The “Smile” mark used in sales promotion activities for truck and bus tires was borrowed from BFGoodrich, the color changed and the “Smileage” mark created by combining the words “smile” and “mileage.” The “smile signboard” that originated in the U.S. helped to build up the image of Yokohama tires just as people were starting to own their own cars.


Shinshiro Plant in Aichi Prefecture began operations

Photo circa 2010

Constructed HAMATITE® (sealants) plant in Nakahara, Hiratsuka-shi

Photo circa 2006


50th anniversary celebration

An grand 50th anniversary celebration was held at the Tokyo Prince Hotel in Shiba-Koen on October 12, 1967 with around 400 guests. Commemorative events inviting relevant persons were also held at respective plants and branch offices, including the Hiratsuka Plant.

Tire production line at Shinshiro Plant

At first, tire cord, tread and bead products were supplied from the Mishima plant since the Shinshiro Plant only had two tire production processes in its facility. An integrated production system was established at the Shinshiro Plant in 1967.


Completed tire test course at Hiratsuka Factory


Established Yokohama Tire Corporation as US tire sales company

Photo circa 1971


Conducting research on a radial tire for passenger cars


Yokohama Rubber’s steel cord conveyor belts adopted by Joban Coal Mining Co., Ltd.


Launched sales of G.T. SPECIAL and G.T. SPECIAL XX radial tires for passenger cars

G.T. SPECIAL tires for use on standard highways and G.T. SPECIAL XX tires for use in sports [motorsports] such as rallies and gymkhana carved out a path to a new era for radial tires in Japan on the back of a meteoric rise in popularity.



Tire export growth and start of local production via technical tie-ups

Established Yokohama Aeroquip Co. in joint venture with U.S.-based Aeroquip A.G.

Signed manufacturing technology licensing agreement with South Korea’s Hankook Tire Mfg. Co., Ltd.

Took equity stake in Ethiopia’s Addis Tyre Co. S.C.


Started production of high-pressure hoses at Ibaraki Plant

Started production of off-the-road (OR) tires at Onomichi Plant


Installed German-made equipment for producing a 3.2-meter wide steel cord conveyor belt at the Hiratsuka Factory


Launched sales of G.T. SPECIAL STEEL, Japan’s first steel radial tubeless tire


Launched sales of Surfam, an all-weather, highly elastic paving material


Launched sales of G.T. SPECIAL SEALEX, a passenger car tire with an automatic puncture-sealing function

Launched sales of Japan’s first truck/bus radial steel tires with an aramid-fiber carcass


Rally cars equipped with G.T. SPECIAL tires won the Safari Rally Championship and the Southern Cross Rally. The Southern Cross victory marked the fifth year in a row (1972-76) a G.T. SPECIAL‒equipped car won the rally


Developed the Y-801 and Y-802 racing tires for touring cars (Y-801 for dry conditions, Y-802 for wet conditions)

G.T. SPECIAL Sunny equipped with tires


Launched sales of ADVAN HF for passenger cars



HPT (High Performance Tire) Yokohama's full-fledged foray overseas

Signed technology licensing agreement with Indonesia’s P.T. Gajah Tunggal


BFGoodrich sold its majority share in The Yokohama Rubber Co., Ltd. to Japanese companies

Consolidated Australian tire sales companies into new subsidiary Yokohama Tyre Australia Pty. Ltd.


Signed technical assistance agreement with Taiwan’s SC Kingflex Corporation


Signed technology licensing agreement with Ceat Tyres of India Limited


Established Yokohama Tire (Canada) Inc. as Canadian tire sales company


Built the D-PARC comprehensive tire proving ground in Ibaraki Prefecture


Took equity stake in South Korea’s Hankook Tire Mfg. Co., Ltd.

Signed technical and management support agreement with Taiwan’s Nankang Rubber Tire Corporation


Established GTY Tire Company in the United States in a joint venture with U.S. company General Tire and Toyo Tire and Rubber Co., Ltd.


Established the T*Mary winter tire test course in Takasu-cho, Kamikawa-gun, Hokkaido

Established YH America Inc. in the United States to assemble automotive hydraulic pressure hoses

Established Yokohama Reifen GmbH as a tire sales company in Germany

Acquired U.S. tire maker The Mohawk Rubber Company


Launched sales of ASPEC AX-323 for passenger cars

Launched sales of G.T. SPECIAL GRAND PRIX for passenger cars


Developed lavatory module for Boeing 757

Developed water tank for Boeing 757 and 737


Launched sales of GRAND PRIX GX-501 for passenger cars

The ADVAN March racing car won the second race of the All Japan F2 Championship, the car’s first victory


Launched sales of YOKOHAMA A008 for passenger cars

Began use of the Performance Y logo mark

Became the exclusive supplier of official tires for the 1st Macao F3 Grand Prix

Launched sales of PRGR (ProGear) golf equipment.



Launched sales of GUARDEX, a studless tire for passenger cars

Launched sales of GETTAR, Japan’s first radial tire for motorcycles


Launched sales of INTECH 60 (SX705) for passenger cars

Launched sales of TY715, a tubeless tire for trucks and buses


Launched sales of GRAND PRIX Europe M3 for passenger cars

Launched sales of SCIENCE 2070 for passenger cars

Launched sales of PRGR Driver μ-240


Launched sales of CRITERIA (CX603) for passenger cars

ADVAN Porsche equipped with ADVAN racing tires won the Japan Endurance Championship series for the third consecutive year

ADVAN ポルシェ


Launched sales of ADVAN GLOBA, a passenger car tire with an asymmetric tread pattern

Launched sales of RY038, a truck/bus tire based on the STEM theory

Launched sales of the long golf iron INTEST LX (nickname: Tarako)

Launched sales of PRGR M30 ladies’ golf clubs


High-performance passenger car tire A008P receives technical certification from Porsche

Launched sales of A.V.S-T30, a high-performance passenger car tire



Multiple Business strengthens overseas operations

Completion of an R&D integrated center (RADIC) at the Hiratsuka Factory


Formulated the company’s basic philosophy, “To enrich people’s lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to creation of beneficial products”, and an accompanying corporate slogan, “Excellence by nature”

U.S. subsidiary Yokohama Tire Corporation absorbs Mohawk Rubber Company, also a U.S. subsidiary, and Mohawk Rubber’s non-tire business is spun off into a new subsidiary, SAS Rubber Company


Formulated Environmental Action Plan targeting the elimination of chlorofluorocarbons (CFCs) and reduction of carbon dioxide emissions


Established Yokohama Tire Philippines Inc. as a tire manufacturing/sales subsidiary

Acquired all shares of Yokohama Aeroquip Co. and changed corporate name to Yokohama Hydex Co.

Established Yokohama Rubber (Thailand) Co., Ltd. to manufacture automotive sealants and assemble high-pressure hoses


Established Yokohama Tire Vietnam Company as a tire manufacturing/sales subsidiary

Issued first environmental report (currently, "CSR Report")


Environment Action Plan revised with a view to strengthening environmental activities

Mishima Plant becomes first Yokohama Rubber’s plant in Japan to receive ISO 14001 certification


All Yokohama Rubber plants in Japan receive ISO 14001 certification

Hiratsuka Factory introduces cogeneration system as part of efforts to reduce energy consumption


Launched sales of SY101, a studless tire for trucks and buses

Passenger car tire ADVAN A022 H1 adopted as original equipment on Japan models of Honda NSX


Launched sales of Flex Line, a cylindrical conveyor belt that prevents scattering of the transported object


Launched sales of ADVAN NEXUS for passenger cars

Launched sales of STEM RY 208 tire for trucks and buses

Launched sales of high-performance bicycle ASCLE MS-011


Launched sales of GUARDEX K2, a studless tire for passenger cars

Launched sales of A.V.S VS-5, an aluminum wheel for passenger cars


Launched sales of A.V.S EXCELEAD for passenger cars

Launched sales of PRGR Driver DATA Wood Reverse Titanium (nickname: Black Titanium)


Launched sales of ADVAN NEOVA for passenger cars

Launched sales of PRGR Driver DATA Wood Reverse SD Titanium (nickname: Red Titanium)


Launched sales of GEOLANDAR A/T for recreational vehicles

Launched sales of AVID S306 for passenger cars

Launched sales of PRGR Driver DATA Wood Reverse Type 252 (nickname: Silver Titanium)


Delivered water tanks for Boeing 777

Launched sales of ROCK UNICON conveyor belt

Launched sales of PRGR Driving Spoon ZOOM F


Launched sales of ES01 and ES02 as first offerings of new fuel-efficient DNA series of passenger car tires

Launched sales of GEOLANDAR I/T for SUVs


Launched sales of DNA GP for sports cars

Launched sales of GUARDEX K2 F720, a studless tire for passenger cars



Shift to growth, production expansion abroad and CSR management

Entered into an alliance with Germany’s Continental AG

Joint press conference in 2002

Established Hangzhou Yokohama Tire Co., Ltd. as a tire manufacturing/sales company in China


Formulated long-term vision, Grand Design (GD) 10

Symbol mark

Established Shinshiro-minami Plant in Aichi Prefecture


Established N.V. Yokohama Belgium S.A. as a tire sales company


Established Yokohama Tire Manufacturing (Thailand) Co., Ltd. as a tire manufacturing company

Established Yokohama Hamatite (Hangzhou) Co., Ltd. to manufacture and distribute automotive sealants in China

Established Yokohama Hoses & Coupling (Hangzhou) Co., Ltd. to assemble high-pressure hoses in China


Established Yokohama Tire Korea Co., Ltd. as a tire sales company

Established Yokohama Russia L.L.C. as a tire sales company

Established Yokohama Europe GmbH as a tire marketing company in Germany


Announced new medium-term management plan, Grand Design (GD) 100

Symbol mark

Established the Yokohama Rubber (China) Co., Ltd., as a holding company in China

Established Yokohama Tire Sales (Shanghai) Co., Ltd., as a tire sales company

Established Shandong Yokohama Rubber Industrial Products Co., Ltd. to manufacture and sell conveyor belts in China

Established Suzhou Yokohama Tire Co., Ltd. as a tire manufacturing/sales subsidiary in China


Established Yokohama India Pvt. Ltd.

Started the "YOKOHAMA Forever Forest" tree-planting project. First tree-planting ceremony was held at the Hiratsuka Factory

Held the first Global Environment Council, attended by YRC production facility managers from around the world


Established Yokohama Asia Co., Ltd. as a tire marketing company in Thailand

Established Yokohama Rubber Latin America Comercio Ltda. as a tire marketing company in Brazil

Established LLC Yokohama R.P.Z. as a tire manufacturing/sales subsidiary in Russia


Start of GD100 Phase II

Established Yokohama Industrial Products Europe, GmbH as an industrial products marketing company in Germany

Established Yokohama Tire Japan Co., Ltd. upon consolidating domestic tire sales companies


Launched sales of AVS Sport, a high-performance tire for passenger cars

Launched sales of DNA dB, a fuel-efficient tire for passenger cars

Launched sales of GUARDEX K2 F721, a studless tire for passenger cars


Team TAISON, running on ADVAN racing tires, won its class race at the 24 Hour Le Mans race

Launched sales of DNA ECOS, a fuel-efficient tire for passenger cars

AVS Sport tire received technical certification for use on the Aston Martin Vanquish

Launched sales of PRGR Driver Speed Titanium TR


Launched DNA map-RV for one-box-type vans and DNA map-i for wagon-type vans

Launched DNA dB EURO for luxury import passenger cars

Launched ice GUARD iG10, a studless tire for passenger cars


Developed HiTES, a tire-pressure monitoring system for truck/bus tires

Launched sales of Ecotex, an energy-efficient conveyor belt

Yokohama Rubber’s pneumatic rubber fender receives ISO certification


Established ADVAN as the global flagship brand and launched worldwide sales of ADVAN Sport V103

Launched sales of DNA S. drive for sports cars

ADVAN Sport V103S selected as original equipment for the Porsche 911 Carrera 4

Launched sales of PRGR Driver T3 model 105


Launched sales of GEOLANDAR A/T-S for SUVs

Chosen as the offical supplier of the control tire for the FIA World Touring Car Championship (WTCC)


Launched sales of ADVAN Sport Z.P.S, a runflat tire for passenger cars

Launched sales of DNA dB super E-spec, featuring an 80% non-petrochemical material composition

Launched sales of ZEN 102ZE, a fuel-efficient, low-maintenance tire for trucks and buses


Launched sales of DNA Earth-1 for passenger cars

Launched sales of ice GUARD TRIPLE, a studless tire for passenger cars

Launched sales of PRGR ZOOM X, a utility club


Launched sales of ADVAN NEOVA AD08 for passenger cars

Developed AIRTEX Advanced liner, enabling lighter weight tires

Launched sales of PRGR Driver egg Impact PX-01

Launched sales of Y-coat, a coating material used in household appliances and electronic devices



Focus on environmental technology and continued globalization

Began including labels indicating tire rolling-resistance and other performance indicators in line with Japan’s introduction of a new labeling system for fuel-efficient tires

Established Yokohama Industrial Products Japan Co., Ltd. upon consoldating domestic industrial products sales companies

Formulated Guidelines for the Preservation of Biodiversity


Established Yokohama Industrial Products Sales – Shanghai Co., Ltd. as a sales company for industrial products in China

Announced the construction of a hydraulic hose plant in China


Start of GD100 Phase III

Signed the United Nations Global Compact

Received integrated ISO 14001 certification for all divisions of The Yokohama Rubber Co., Ltd.

Held "YOKOHAMA Forever Forest" project tree-planting event in Iwate Prefecture in an area devastated by the 2011 Great East Japan Earhtquake and subsequent tsunami


Established Yokohama Industrial Products Asia-Pacific as an industrial products sales company in Singapore

Established Yokohama Tire Mexico S. de R.L. de C.V. as a tire sales company in Mexico

Established Yokohama Tire Manufacturing Mississippi LLC as a tire manufacturing company


Signed master technological alliance agreement with South Korea’s Kumho Tire Co., Inc.

Signing ceremony

Established Yokohama Industries Americas Inc. upon consolidating YH America Inc. and SAS Rubber Company

Acquired Italian marine hose manufacturer company.


Started partnership with Chelsea Football Club of the England Premier League


Established Batam Plant in Indonesia

Acquired Alliance Tire Group B.V.


Launched sales of BluEarth AE-01, first offering in the BluEarth series of fuel-efficient passenger car tires

Launched sales of PRGR Driver iD 455


Launched sales of BluEarth-1 AAA spec, a fuel-efficient tire for passenger cars

Launched sales of ZEN 903ZW, a studless tire for trucks and buses

Electric car equipped with BluEarth tires wins Pike’s Peak Hill Climb in the United States in record time


Launched sales of BluEarth-A, fuel-efficient tire for passenger cars

Launched sales of PRGR eggbird Driver

Launched sales of GEOLANDAR SUV tire

Launched sales of ice GUARD 5, a studless tire for passenger cars


Launched sales of ADVAN Sport V105 as global flagship tire

Developed the AERO-Y electronic vehicle concept car

Launched sales of a 49-inch large radial tire for construction and mining vehicles

ADVAN Sport V105 MO selected as original equipment for Mercedes-Benz S Class models

Launched sales of PRGR iD nabla RED Driver


Launched sales of BluEarth AE-01F, a fuel-efficient tire for passenger cars

ADVAN Sport V105 N-0 receives technical certification for use on Porsche Panamera

Launched sales of BluEarth LT152R, a fuel-efficient tire for light trucks and buses

Launched sales of PRGR egg1 Driver

Launched sales of BluEarth RV-02, a fuel-efficient tire exclusively for minivans with a grading of "a", the highest grade for wet grip performance


Launched sales of Urban Roof NX, a range of urethane water-resistant coating materials with superior thermal insulation properties

Launched sales of GEOLANDAR H/T G056, a highway terrain tire for 4-wheel drive vehicles and SUVs

Launched sales of Ice Guard 5 Plus, a premium studless tire for passenger cars

Launched sales of PRGR NEW egg driver

Launched sales of PRGR SUPER egg driver


Launched sales of GEOLANDAR A/T G015, all-terrain tire for SUVs

Launched sales of ADVAN FLEVA V701, a high-performance sport tire for passenger cars

Launched sales of iceGUARD SUV G075 for SUVs

Launched sales of PRGR RED Driver

Launched sales of Hamatite Hyper Sealant, a high elasticity adhesive for automobile glass for users wanting greater rigidity in the car body