History

1884-1929

Establishment of The Yokohama Rubber Co., Ltd.

Established the Yamada Cable Works

Yamada Cable Works established in Yokohama City by Yoshichi Yamada in 1884 contributed significantly to advancement of the cable industry.

1884

Founded the Yokohama Electric Cable Manufacturing Company

Established following acquisition of Yamada Cable Works (photo circa 1910).

1896

Furukawa Co., Ltd. acquired management rights of Yokohama Electric Cable Manufacturing Company

1908

BFGoodrich Headquarters (Akron, Ohio, United States)

U.S.-based BFGoodrich establshed a sales base in Marunouchi, Tokyo, for the import and sale of belts.

1912

Established The Yokohama Rubber Co., Ltd., on October 13

The Yokohama Rubber Co., Ltd. was established as a joint venture between Yokohama Electric Cable Manufacturing Company (predecessor of today’s Furukawa Electric Co.) and U.S.-based BFGoodrich. The photo shows Suekichi Nakagawa, a director at Yokohama Electric Cable who was instrumental in the Company's establishment and later became the second president.



Announcement of the start of business

Annoucement placed in the Tokyo Asahi Shimbun newspaper on December 4, 1917 regarding the start of operations.

1917

Hiranuma Plant

Construction of the company’s first production facility, the Hiranuma Plant, was completed in Hiranuma-cho, Yokohama. The plant began producing belts, tires and other products using refining processes and belt, hose and tire manufacturing equipment from the U.S.

1920

The Hiranuma Plant was completely destroyed by the Great Kanto Earthquake

'The office, factory, warehouse, etc., of the Hiranuma Plant were reduced to ashes a mere two years and a few months after opening when the Great Kanto Earthquake struck on September 1, 1923. Important documents were also destroyed in the fire. The concrete chimney stacks collapsed midway up and cracks appeared throughout the factory.

1923

The completed Yokohama Plant

The roughly 6,500 square meter one-story plant was completed on December 5, 1928 along with ancillary facilities such as the boiler room, pump room and machine shop. Full-fledged operations commenced in May 1929.

1928

Officials involved with belt production at Yokohama Plant

1929

Developed Japan’s first corded tire, the Hama Town Cord

Although automobile tire production depended on imports from BFGoodrich due to the time required for worker training and research into quality, the Company embarked on its own trial production of corded tires in 1921. Production commenced thereafter and the life of the tire was extended by three years.



Developed a cut-edge flat belt


The YOKOHAMA Rubber Co.,Ltd. produced a cut-edge flat belt where the edge is cut and covered with special rubber. The cut-edge flat belt was employed by top-ranking companies such as BFGoodrich on account of its durability, superiority to leather belts and ability to be mass-produced.

1921

Successfully produced V-shaped belt internally

Production and sale of the V-shaped belt commenced in March 1929. The new Goodrich V-shaped belt, which was subsequently renamed the Hama Belt, revolutionized the belt industry thanks to a multitude of features that included enabling high-speed driving, long life and exceptional quietness.

1929

1930-1939

Breakthrough to industry leader

Expanded Yokohama Plant

A site east of the plant measuring around 4,500 square meters was purchased in November 1932 and design for a tire plant began in 1933. Construction commenced in March 1934 with the building measuring roughly 2,500 square meters, equipment such as mixing rolls, a vulcanizer and tire building machine, and the factory itself being completed in June.



Transferring crude oil to a shipping vessel using a bandless hose

A hose that prevented leaks when refueling ships and transferring oil to land-based tanks was completed in April 1934. This bandless hose was put to full use by the Japanese army after acquiring a patent in Japan and the U.S.

1934

Tire trademark name changed from Goodrich to YOKOHAMA

1937

Completed Hamalock [HAMA LOCK], Japan's first rubber lining-type product

The Company employed the Vulcalock production method and started production under the name Hamalock [HAMA LOCK] in November 1930. This unique method involved affixing rubber to metal by way of vulcanization. This was the first rubber lining developed in Japan.

1930

Developed the Safety Tire

Logically considering the shape and alignment of the tread pattern and changing the shape of the tread shoulder minimized tire slipping. In addition, a more rational tread pattern alignment resulted in uniform tire wear and strong market support as an economical tire.



Developed the Giant Truck Tire

The Giant Truck Tire launched in autumn 1934 eliminated tread friction, fabric separation and slipping that were common phenomena with trucks, and featured an inventive tread pattern and depth to help cope with heavy loads.



Developed the new V-shaped belt

The head of the engineering department made partial improvement to the structure in 1934 and conceived of the new V-shaped belt. The use of cable cord resulted in minimal stretching of the belt. The technology was born during research into a fan belt for automobiles for Ford Motor Company, which required a belt with exceptional flexibility.

1934

Developed No. 100 Tire

The quality of rubber used in the Giant Truck Tire was improved and the cord strengthened in response to demand from customers, many conducting long distance transportation.

1936

Developed a Y-shaped truck tire

This tire was sold as the Y-shaped truck tire in April 1937 as an enhanced version of the No. 100 Tire. Unique features included the Y-shaped tread pattern, the ability to inhibit the spread of cuts thanks to a continuous pattern, deep grooves effective in preventing slipping, minimal wear owing to a broad ground contact area, and highly effective braking.

1937

1940-1949

Pacific War years

Plants inspected by army

The prolonged Sino-Japanese war led to ongoing consumption of supplies and skyrocketing commodity prices, driving a shift from a free economy to a controlled economy, and the entire nation strengthened its support of the military.

1940

Commemorated production of the first tire and tube at Yifeng Rubber Ammunition Factory Co., Ltd.

Yifeng Rubber Ammunition Factory Co., Ltd. was established in Tianjin in 1941 by way of joint investment by Yokohama Rubber, Chuji Idebuchi along with Toyobo Co., Ltd. and Toyota Boshoku Sho. following an agreement on a tie-up concerning rubber-related business in China with the latter two companies. This company started producing automobile tires in addition to belts, molded products and rickshaw tires.

1941

Established rubber plant in Singapore

1942

Completed third phase of expansion work at Yokohama Plant

Continued expansion of the Yokohama Plant (photo circa 1943)

1943

Established Mie Plant in Mie Prefecture

Production equipment for tires and tubes that had been removed from the Yokohama Plant was shifted to the Mie Plant. Trial production for tires was completed on June 29, 1944, and an opening ceremony was held soon after on July 15.

1944

Destruction at the plant

Office facilities and a raw material warehouse at the Yokohama Plant were burned to the ground and a factory for industrial goods was partially destroyed in an air raid on April 3, 1945. The Keihin air raid on April 14 destroyed all plant buildings, an affiliated school for youth, seven dormitory buildings and 14 company housing units.

1945

Established Mishima Plant in Shizuoka Prefecture



Established technical research center at Fujisawa Plant

Buildings and machinery remained unscathed when the war came to an end. However, since the research center was reduced to ashes following damage to the Yokohama Plant, a technical research center was newly erected at the Fujisawa Plant in April 1946. Production of foam rubber commenced thereafter and was employed exclusively in special second-class passenger seats on Japanese National Railways (currently East Japan Railway, or JR) trains in 1950.

1946

Started producing aircraft tires

The Mie Plant was established after acquiring the land and buildings of the Miyagawa Plant (Misono-mura, Watarai District, Mie Prefecture) owned by Toyo Boseki Co., Ltd. (now Toyobo Co., Ltd.) in 1943. The plant began producing tires and tubes for naval aircraft and supplementary rubber products for aircraft.

1943

1950-1959

Dawn of post-war era

Established Kanamachi Gomu Kogyo K.K.

The Kanamachi Plant was spun off with capital of ¥15 million in February 1950. Kanamachi Gomu Kogyo K.K. was then established as a second company.

1950

Visit by Prince Nobuhito Takamatsunomiya

Prince Nobuhito Takamatsunomiya came to inspect the Hiratsuka Plant in March 1954.

1954

Signed technology licensing agreement with Taiwan’s Nankang Rubber Tire Corporation

1959

Developed the Y29, Japan's first snow tire

1954

Launched HAMA SAFETY and HAMA LINER, tubeless tires

HAMA SAFETY

1955

Developed large pneumatic rubber fender



Launched HAMATITE® sealant made from a rubber and resin compound

1958

1960-1969

Period of rapid economic growth

Completed construction of new corporate headquarters, the Yokohama Rubber Building


1961

Gathering to unveil new company name

Japanese company name changed to match the English, The Yokohama Rubber Co., Ltd., on October 1, 1963.



Birth of the Smile Shop

This advertisement was placed in the PR magazine Tire (September 5, 1963 issue). The “Smile” mark used in sales promotion activities for truck and bus tires was borrowed from BFGoodrich, the color changed and the “Smileage” mark created by combining the words “smile” and “mileage.” The “smile signboard” that originated in the U.S. helped to build up the image of Yokohama tires just as people were starting to own their own cars.

1963

Shinshiro Plant in Aichi Prefecture began operations

Photo circa 2010



Constructed HAMATITE® (sealants) plant in Nakahara, Hiratsuka-shi

Photo circa 2006

1964

50th anniversary celebration

An grand 50th anniversary celebration was held at the Tokyo Prince Hotel in Shiba-Koen on October 12, 1967 with around 400 guests. Commemorative events inviting relevant persons were also held at respective plants and branch offices, including the Hiratsuka Plant.



Tire production line at Shinshiro Plant

At first, tire cord, tread and bead products were supplied from the Mishima plant since the Shinshiro Plant only had two tire production processes in its facility. An integrated production system was established at the Shinshiro Plant in 1967.

1967

Completed tire test course at Hiratsuka Factory

1968

Established Yokohama Tire Corporation as US tire sales company

Photo circa 1971

1969

Conducting research on a radial tire for passenger cars



1962

Yokohama Rubber’s steel cord conveyor belts adopted by Joban Coal Mining Co., Ltd.

1965

Launched sales of G.T. SPECIAL and G.T. SPECIAL XX radial tires for passenger cars

G.T. SPECIAL tires for use on standard highways and G.T. SPECIAL XX tires for use in sports [motorsports] such as rallies and gymkhana carved out a path to a new era for radial tires in Japan on the back of a meteoric rise in popularity.

1967

1970-1979

Tire export growth and start of local production via technical tie-ups

Established Yokohama Aeroquip Co. in joint venture with U.S.-based Aeroquip A.G.



Signed manufacturing technology licensing agreement with South Korea’s Hankook Tire Mfg. Co., Ltd.



Took equity stake in Ethiopia’s Addis Tyre Co. S.C.

1973

Started production of high-pressure hoses at Ibaraki Plant



Started production of off-the-road (OR) tires at Onomichi Plant

1974

Installed German-made equipment for producing a 3.2-meter wide steel cord conveyor belt at the Hiratsuka Factory

1970

Launched sales of G.T. SPECIAL STEEL, Japan’s first steel radial tubeless tire

1971

Launched sales of Surfam, an all-weather, highly elastic paving material

1973

Launched sales of G.T. SPECIAL SEALEX, a passenger car tire with an automatic puncture-sealing function



Launched sales of Japan’s first truck/bus radial steel tires with an aramid-fiber carcass

1975

Rally cars equipped with G.T. SPECIAL tires won the Safari Rally Championship and the Southern Cross Rally. The Southern Cross victory marked the fifth year in a row (1972-76) a G.T. SPECIAL‒equipped car won the rally

1976

Developed the Y-801 and Y-802 racing tires for touring cars (Y-801 for dry conditions, Y-802 for wet conditions)

G.T. SPECIAL Sunny equipped with tires

1977

Launched sales of ADVAN HF for passenger cars

1978

1980-1989

HPT (High Performance Tire) Yokohama's full-fledged foray overseas

Signed technology licensing agreement with Indonesia’s P.T. Gajah Tunggal

1980

BFGoodrich sold its majority share in The Yokohama Rubber Co., Ltd. to Japanese companies



Consolidated Australian tire sales companies into new subsidiary Yokohama Tyre Australia Pty. Ltd.

1981

Signed technical assistance agreement with Taiwan’s SC Kingflex Corporation

1982

Signed technology licensing agreement with Ceat Tyres of India Limited

1983

Established Yokohama Tire (Canada) Inc. as Canadian tire sales company

1984

Built the D-PARC comprehensive tire proving ground in Ibaraki Prefecture

1986

Took equity stake in South Korea’s Hankook Tire Mfg. Co., Ltd.



Signed technical and management support agreement with Taiwan’s Nankang Rubber Tire Corporation

1987

Established GTY Tire Company in the United States in a joint venture with U.S. company General Tire and Toyo Tire and Rubber Co., Ltd.

1988

Established the T*Mary winter tire test course in Takasu-cho, Kamikawa-gun, Hokkaido



Established YH America Inc. in the United States to assemble automotive hydraulic pressure hoses



Established Yokohama Reifen GmbH as a tire sales company in Germany



Acquired U.S. tire maker The Mohawk Rubber Company

1989

Launched sales of ASPEC AX-323 for passenger cars



Launched sales of G.T. SPECIAL GRAND PRIX for passenger cars

1980

Developed lavatory module for Boeing 757



Developed water tank for Boeing 757 and 737

1981

Launched sales of GRAND PRIX GX-501 for passenger cars



The ADVAN March racing car won the second race of the All Japan F2 Championship, the car’s first victory

1982

Launched sales of YOKOHAMA A008 for passenger cars



Began use of the Performance Y logo mark



Became the exclusive supplier of official tires for the 1st Macao F3 Grand Prix



Launched sales of PRGR (ProGear) golf equipment.



「PRGRカーボンドライバー

1983

Launched sales of GUARDEX, a studless tire for passenger cars



Launched sales of GETTAR, Japan’s first radial tire for motorcycles



1984

Launched sales of INTECH 60 (SX705) for passenger cars



Launched sales of TY715, a tubeless tire for trucks and buses



1985

Launched sales of GRAND PRIX Europe M3 for passenger cars



Launched sales of SCIENCE 2070 for passenger cars



Launched sales of PRGR Driver μ-240



1986

Launched sales of CRITERIA (CX603) for passenger cars



ADVAN Porsche equipped with ADVAN racing tires won the Japan Endurance Championship series for the third consecutive year

ADVAN ポルシェ

1987

Launched sales of ADVAN GLOBA, a passenger car tire with an asymmetric tread pattern



Launched sales of RY038, a truck/bus tire based on the STEM theory



Launched sales of the long golf iron INTEST LX (nickname: Tarako)



Launched sales of PRGR M30 ladies’ golf clubs



1988

High-performance passenger car tire A008P receives technical certification from Porsche



Launched sales of A.V.S-T30, a high-performance passenger car tire

1989

1990-1999

Multiple Business strengthens overseas operations

Completion of an R&D integrated center (RADIC) at the Hiratsuka Factory

1991

Formulated the company’s basic philosophy, “To enrich people’s lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to creation of beneficial products”, and an accompanying corporate slogan, “Excellence by nature”



U.S. subsidiary Yokohama Tire Corporation absorbs Mohawk Rubber Company, also a U.S. subsidiary, and Mohawk Rubber’s non-tire business is spun off into a new subsidiary, SAS Rubber Company

1992

Formulated Environmental Action Plan targeting the elimination of chlorofluorocarbons (CFCs) and reduction of carbon dioxide emissions

1993

Established Yokohama Tire Philippines Inc. as a tire manufacturing/sales subsidiary



Acquired all shares of Yokohama Aeroquip Co. and changed corporate name to Yokohama Hydex Co.



Established Yokohama Rubber (Thailand) Co., Ltd. to manufacture automotive sealants and assemble high-pressure hoses

1996

Established Yokohama Tire Vietnam Company as a tire manufacturing/sales subsidiary



Issued first environmental report (currently, "CSR Report")

1997

Environment Action Plan revised with a view to strengthening environmental activities



Mishima Plant becomes first Yokohama Rubber’s plant in Japan to receive ISO 14001 certification

1998

All Yokohama Rubber plants in Japan receive ISO 14001 certification



Hiratsuka Factory introduces cogeneration system as part of efforts to reduce energy consumption

1999

Launched sales of SY101, a studless tire for trucks and buses



Passenger car tire ADVAN A022 H1 adopted as original equipment on Japan models of Honda NSX

1990

Launched sales of Flex Line, a cylindrical conveyor belt that prevents scattering of the transported object

1991

Launched sales of ADVAN NEXUS for passenger cars



Launched sales of STEM RY 208 tire for trucks and buses



Launched sales of high-performance bicycle ASCLE MS-011

1992

Launched sales of GUARDEX K2, a studless tire for passenger cars



Launched sales of A.V.S VS-5, an aluminum wheel for passenger cars

1993

Launched sales of A.V.S EXCELEAD for passenger cars



Launched sales of PRGR Driver DATA Wood Reverse Titanium (nickname: Black Titanium)

1994

Launched sales of ADVAN NEOVA for passenger cars



Launched sales of PRGR Driver DATA Wood Reverse SD Titanium (nickname: Red Titanium)

1995

Launched sales of GEOLANDAR A/T for recreational vehicles



Launched sales of AVID S306 for passenger cars



Launched sales of PRGR Driver DATA Wood Reverse Type 252 (nickname: Silver Titanium)

1996

Delivered water tanks for Boeing 777



Launched sales of ROCK UNICON conveyor belt



Launched sales of PRGR Driving Spoon ZOOM F

1997

Launched sales of ES01 and ES02 as first offerings of new fuel-efficient DNA series of passenger car tires



Launched sales of GEOLANDAR I/T for SUVs

1998

Launched sales of DNA GP for sports cars



Launched sales of GUARDEX K2 F720, a studless tire for passenger cars

1999

2000-2009

Shift to growth, production expansion abroad and CSR management

Entered into an alliance with Germany’s Continental AG

Joint press conference in 2002


Established Hangzhou Yokohama Tire Co., Ltd. as a tire manufacturing/sales company in China

2001

Formulated long-term vision, Grand Design (GD) 10

Symbol mark



Established Shinshiro-minami Plant in Aichi Prefecture

2002

Established N.V. Yokohama Belgium S.A. as a tire sales company

2003

Established Yokohama Tire Manufacturing (Thailand) Co., Ltd. as a tire manufacturing company



Established Yokohama Hamatite (Hangzhou) Co., Ltd. to manufacture and distribute automotive sealants in China



Established Yokohama Hoses & Coupling (Hangzhou) Co., Ltd. to assemble high-pressure hoses in China

2004

Established Yokohama Tire Korea Co., Ltd. as a tire sales company



Established Yokohama Russia L.L.C. as a tire sales company



Established Yokohama Europe GmbH as a tire marketing company in Germany

2005

Announced new medium-term management plan, Grand Design (GD) 100

Symbol mark



Established the Yokohama Rubber (China) Co., Ltd., as a holding company in China



Established Yokohama Tire Sales (Shanghai) Co., Ltd., as a tire sales company



Established Shandong Yokohama Rubber Industrial Products Co., Ltd. to manufacture and sell conveyor belts in China



Established Suzhou Yokohama Tire Co., Ltd. as a tire manufacturing/sales subsidiary in China

2006

Established Yokohama India Pvt. Ltd.



Started the "YOKOHAMA Forever Forest" tree-planting project. First tree-planting ceremony was held at the Hiratsuka Factory



Held the first Global Environment Council, attended by YRC production facility managers from around the world

2007

Established Yokohama Asia Co., Ltd. as a tire marketing company in Thailand



Established Yokohama Rubber Latin America Comercio Ltda. as a tire marketing company in Brazil



Established LLC Yokohama R.P.Z. as a tire manufacturing/sales subsidiary in Russia

2008

Start of GD100 Phase II



Established Yokohama Industrial Products Europe, GmbH as an industrial products marketing company in Germany



Established Yokohama Tire Japan Co., Ltd. upon consolidating domestic tire sales companies

2009

Launched sales of AVS Sport, a high-performance tire for passenger cars



Launched sales of DNA dB, a fuel-efficient tire for passenger cars



Launched sales of GUARDEX K2 F721, a studless tire for passenger cars



2000

Team TAISON, running on ADVAN racing tires, won its class race at the 24 Hour Le Mans race



Launched sales of DNA ECOS, a fuel-efficient tire for passenger cars



AVS Sport tire received technical certification for use on the Aston Martin Vanquish



Launched sales of PRGR Driver Speed Titanium TR

2001

Launched DNA map-RV for one-box-type vans and DNA map-i for wagon-type vans



Launched DNA dB EURO for luxury import passenger cars



Launched ice GUARD iG10, a studless tire for passenger cars

2002

Developed HiTES, a tire-pressure monitoring system for truck/bus tires



Launched sales of Ecotex, an energy-efficient conveyor belt



Yokohama Rubber’s pneumatic rubber fender receives ISO certification

2003

Established ADVAN as the global flagship brand and launched worldwide sales of ADVAN Sport V103



Launched sales of DNA S. drive for sports cars



ADVAN Sport V103S selected as original equipment for the Porsche 911 Carrera 4



Launched sales of PRGR Driver T3 model 105

2005

Launched sales of GEOLANDAR A/T-S for SUVs



Chosen as the offical supplier of the control tire for the FIA World Touring Car Championship (WTCC)

2006

Launched sales of ADVAN Sport Z.P.S, a runflat tire for passenger cars



Launched sales of DNA dB super E-spec, featuring an 80% non-petrochemical material composition



Launched sales of ZEN 102ZE, a fuel-efficient, low-maintenance tire for trucks and buses

2007

Launched sales of DNA Earth-1 for passenger cars



Launched sales of ice GUARD TRIPLE, a studless tire for passenger cars



Launched sales of PRGR ZOOM X, a utility club

2008

Launched sales of ADVAN NEOVA AD08 for passenger cars



Developed AIRTEX Advanced liner, enabling lighter weight tires



Launched sales of PRGR Driver egg Impact PX-01



Launched sales of Y-coat, a coating material used in household appliances and electronic devices

2009

2010-

Focus on environmental technology and continued globalization

Began including labels indicating tire rolling-resistance and other performance indicators in line with Japan’s introduction of a new labeling system for fuel-efficient tires



Established Yokohama Industrial Products Japan Co., Ltd. upon consoldating domestic industrial products sales companies



Formulated Guidelines for the Preservation of Biodiversity

2010

Established Yokohama Industrial Products Sales – Shanghai Co., Ltd. as a sales company for industrial products in China



Announced the construction of a hydraulic hose plant in China

2011

Start of GD100 Phase III



Signed the United Nations Global Compact



Received integrated ISO 14001 certification for all divisions of The Yokohama Rubber Co., Ltd.



Held "YOKOHAMA Forever Forest" project tree-planting event in Iwate Prefecture in an area devastated by the 2011 Great East Japan Earhtquake and subsequent tsunami

2012

Established Yokohama Industrial Products Asia-Pacific as an industrial products sales company in Singapore



Established Yokohama Tire Mexico S. de R.L. de C.V. as a tire sales company in Mexico



Established Yokohama Tire Manufacturing Mississippi LLC as a tire manufacturing company

2013

Signed master technological alliance agreement with South Korea’s Kumho Tire Co., Inc.

Signing ceremony



Established Yokohama Industries Americas Inc. upon consolidating YH America Inc. and SAS Rubber Company



Acquired Italian marine hose manufacturer company.

2014

Started partnership with Chelsea Football Club of the England Premier League

2015

Established Batam Plant in Indonesia



Acquired Alliance Tire Group B.V.

2016

Launched sales of BluEarth AE-01, first offering in the BluEarth series of fuel-efficient passenger car tires



Launched sales of PRGR Driver iD 455

2010

Launched sales of BluEarth-1 AAA spec, a fuel-efficient tire for passenger cars



Launched sales of ZEN 903ZW, a studless tire for trucks and buses



Electric car equipped with BluEarth tires wins Pike’s Peak Hill Climb in the United States in record time

2011

Launched sales of BluEarth-A, fuel-efficient tire for passenger cars



Launched sales of PRGR eggbird Driver



Launched sales of GEOLANDAR SUV tire



Launched sales of ice GUARD 5, a studless tire for passenger cars

2012

Launched sales of ADVAN Sport V105 as global flagship tire



Developed the AERO-Y electronic vehicle concept car



Launched sales of a 49-inch large radial tire for construction and mining vehicles



ADVAN Sport V105 MO selected as original equipment for Mercedes-Benz S Class models



Launched sales of PRGR iD nabla RED Driver

2013

Launched sales of BluEarth AE-01F, a fuel-efficient tire for passenger cars



ADVAN Sport V105 N-0 receives technical certification for use on Porsche Panamera



Launched sales of BluEarth LT152R, a fuel-efficient tire for light trucks and buses



Launched sales of PRGR egg1 Driver



Launched sales of BluEarth RV-02, a fuel-efficient tire exclusively for minivans with a grading of "a", the highest grade for wet grip performance

2014

Launched sales of Urban Roof NX, a range of urethane water-resistant coating materials with superior thermal insulation properties



Launched sales of GEOLANDAR H/T G056, a highway terrain tire for 4-wheel drive vehicles and SUVs



Launched sales of Ice Guard 5 Plus, a premium studless tire for passenger cars



Launched sales of PRGR NEW egg driver



Launched sales of PRGR SUPER egg driver

2015

Launched sales of GEOLANDAR A/T G015, all-terrain tire for SUVs



Launched sales of ADVAN FLEVA V701, a high-performance sport tire for passenger cars



Launched sales of iceGUARD SUV G075 for SUVs



Launched sales of PRGR RED Driver



Launched sales of Hamatite Hyper Sealant, a high elasticity adhesive for automobile glass for users wanting greater rigidity in the car body

2016