Hiratsuka, Japan—The Yokohama Rubber Co., Ltd. announced today that it is supplying its GEOLANDAR A/T G015 to be used as original equipment (OE) tires on the new Crosstrek Wilderness SUV for North America, which was announced by Subaru Corporation in April 2023. The Crosstrek Wilderness is being fitted with 225/60R17 99T size tires.
The GEOLANDAR A/T G015, fitted on the Crosstrek Wilderness, is an all-terrain tire for SUVs that demonstrates excellent fuel efficiency, comfort, and safety performance, as well as utility performance on a variety of road surfaces, and offers a tire design that is stylish yet decidedly off-road.
* You can find the product page here:(https://www.y-yokohama.com/global/product/tire/tires/passenger/geolandar_g015/)
The Crosstrek Wilderness features genuine SUV performance in a compact body. Retaining the value of the Crosstrek as a crossover SUV that can be used in a wide range of situations from urban to the outdoors, the Crosstrek Wilderness further accentuates its character with a tougher, more rugged design that hints at its strong off-road performance and enhanced mobility and functionality.
* See Subaru’s April 6, 2023 news release “Subaru Debuts the All-New Crosstrek Wilderness at the New York International Auto Show” (https://www.subaru.co.jp/news-en/2023_04_06_123923/)
Under Yokohama Rubber’s three-year (2021–2023) medium-term management plan, Yokohama Transformation 2023 (YX2023), the consumer tire business aims to maximize the sales ratios of high-value-added YOKOHAMA tires, namely the global flagship ADVAN brand, the GEOLANDAR brand of tires for SUVs and pickup trucks, and various winter tires. The initiatives taken to achieve this goal include expanding the adoption of ADVAN and GEOLANDAR tires as original equipment on new cars, expanding product lineups, and strengthening its marketing of tires that respond to specific trends in each regional market. In particular, in 2023, the focus is on expanding sales of the GEOLANDAR brand and accelerating the launch of new products and the introduction of new sizes.