Growth measures

We at Yokohama Rubber have launched a new medium-term management plan as Grand Design 2020 (GD2020). The plan covers the three years from 2018 to 2020.

Consumer Tires

Expand our presence in the premium tire market

GD2020 strategy for consumer tires calls for focusing on premium-grade products, a sector that offers promising growth prospects. It identifies the following four emphases for that strategy.

Tires for premium-grade cars : Become a “go to” tire maker for high-end quality and technology.

Tires for premium-grade cars : Become a “go to” tire maker for high-end quality and technology.
Tires for premium-grade cars : Become a “go to” tire maker for high-end quality and technology.

Winter tires : Assert leadership in studless snow tires for Japan, in studded snow tires for Northern Europe and Russia, and in winter tires for other European nations.

Winter tires : Assert leadership in studless snow tires for Japan, in studded snow tires for Northern Europe and Russia, and in winter tires for other European nations.

Hobby tires : Build a product line that serves the diverse needs of car enthusiasts, including racing, rallying, off-road driving, and classic car enjoyment.

Hobby tires : Build a product line that serves the diverse needs of car enthusiasts, including racing, rallying, off-road driving, and classic car enjoyment.
Hobby tires : Build a product line that serves the diverse needs of car enthusiasts, including racing, rallying, off-road driving, and classic car enjoyment.

Consumer communication : Help customers get more out of motoring lifestyles.

Consumer communication : Help customers get more out of motoring lifestyles.
Consumer communication : Help customers get more out of motoring lifestyles.

An example of customer outreach for stepped-up dialog

Commercial Tires

Make commercial tires a pillar of revenue driven by off-highway tires

■Composition of sales by product category
Composition of sales by product category

Expand business in commercial tires by leveraging our newly broadened presence in off-highway tires and by making the most of our newly bolstered North American operations in truck and bus tires. In those and other ways, increase the weighting of commercial tires in our sales portfolio as a pillar of growth in our second century.

<Off-highway tires>

Off-highway tires for agricultural machinery, construction machinery, forklifts and other applications
Off-highway tires for agricultural machinery, construction machinery, forklifts and other applications
Off-highway tires for agricultural machinery, construction machinery, forklifts and other applications

Off-highway tires for agricultural machinery, construction machinery, forklifts and other applications

<Truck and bus tires>

Mississippi plant for truck and bus tires

Our newly built state-of-the-art plant in Mississippi for producing truck and bus tires

Our newly built state-of-the-art plant in Mississippi for producing truck and bus tires

State-of-the-art systems for superior production efficiency and product quality

State-of-the-art systems for superior production efficiency and product quality

The advantages of the ultra wide base tire

Replacing dual tires with single ultra wide base tires to reduce vehicle weight by reducing tire weight and by permitting more space-efficient vehicle configurations

Replacing dual tires with single ultra wide base tires to reduce vehicle weight by reducing tire weight and by permitting more space-efficient vehicle configurations

MB Operations

Allocate resources on a priority basis to business fields of strength

GD2020 strategy in MB operations calls for allocating resources to sectors where we assert a competitive edge. It centers on expanding business in automotive components and asserting strong leadership in marine products.

<Automotive components>

<Marine products>

Highly regarded Yokohama offerings in pneumatic marine fenders
Marine hoses

Highly regarded Yokohama offerings in pneumatic marine fenders (left) and marine hoses

Technology

Special capabilities in controlling physical properties and a global network of R&D and evaluation platforms are crucial strengths for us in technology. GD2020 provides for leveraging those strengths in support of creating products of superior performance and quality. Motor sports will remain an important vehicle for us in honing our competitive edge in the vanguard of tire technology.

■Technologies for controlling physical properties

Technologies for controlling physical properties

■Global R&D Network (including contracted facilities)

Global R&D Network

Indoor ice testing track at Tire Test Center of Hokkaido

R&D center in North Carolina

<Products born of original technology>
Approved by BMW on M5

Approved by BMW on M5

Approved by BMW on M5
Best on snow, ice, and wet surfaces

Best on snow, ice, and wet surfaces

Best on snow, ice, and wet surfaces
Extreme off-road performance and design

Extreme off-road performance and design

Extreme off-road performance and design
Ultralarge floating fender

The world’s largest floating pneumatic fender for ensuring safety in offshore offloading operations

The world’s largest floating pneumatic fender for ensuring safety in offshore offloading operations
Fin tire(prototype)

Reducing air drag and vehicle lift

Reducing air drag and vehicle lift
HAMAHEAT

A conveyor belt of world-class heat resistance

A conveyor belt of world-class heat resistance
PRGR

Original head design to maximize initial head speed

Original head design to maximize initial head speed

<Hone our competitive edge in the vanguard of tire technology through participation in motor sports>

SUPER GT GT500 : Supplying tires for cars from all three participating automakers
SUPER GT GT500
SUPER GT GT500
SUPER GT GT500
SUPER GT GT300 : Series champions in 2016 and 2017
SUPER GT GT300 : Series champions in 2016 and 2017
WTCR: Control tire supplier for 2018-2019
WTCR: Control tire supplier for 2018-2019

2018 WTCR races in 9 nations

SUPER FORMULA series: Control tire supplier with 2 specifications
SUPER FORMULA series: Control tire supplier with 2 specifications
SUPER FORMULA series: Control tire supplier with 2 specifications

Branding

We will strive under GD2020 to raise our profile further in markets worldwide through effective branding. That will include making the most of the partnership agreement concluded in 2015 with English Premier League’s Chelsea Football Club. We will foster a dynamic identity for our company by highlighting our Chelsea FC partnership on Facebook and other social networking services.

Chelsea FC jerseys emblazoned with “Yokohama Tyres”

Chelsea FC jerseys emblazoned with “Yokohama Tyres”

■Brand recognition (source: Yokohama Rubber)

Rising worldwide, especially in Europe and Southeast Asia

Rising worldwide, especially in Europe and Southeast Asia

Popular video streaming worldwide

Collaboration with Dude Perfect (more than 18 million views)

Collaboration with Dude Perfect
(more than 18 million views)

#Push the Limit short movies in 12 languages (more than 16 million views)

#Push the Limit short movies in 12 languages
(more than 16 million views)