Community Involvement and Development


Our business activities impact the local communities where we are active in various ways. It is extremely important to communicate with local communities to ensure that their expectations are met in order to ensure sustainable business activities. In addition, we recognize that we have shared interests with the community as a stakeholder in the region, and for this reason we would like to work towards community development.
This stance is declared in the Stakeholder Policy, and the actions that should be taken by employees are stipulated in the Yokohama Rubber Group Action Guidelines.

Local communities

As a globally active business, we relate to local communities in a number of domains - the natural environment, law, culture, customs and the economy. We will strive to build a healthy relationship for various local communities together with our both domestic and overseas offices.

Yokohama Rubber Group Action Guidelines

We shall aspire to harmony and prosperity with local communities.

Basic stance of the Yokohama Rubber Group
  1. We shall never forget that we are members of society, and shall endeavor to exist harmoniously and prosper together with society as well as to build ties of trust with stakeholders.
  2. We shall support the social contribution activities of our employees and breed a corporate culture oriented toward active participation by them in such activities.
  3. We shall practice proper provision of information on business activities involving the community.
To practice our basic stance — our action

Our activities of social contribution shall not be confined to those through our business activities; we shall also take a proactive part in volunteer programs and social activities rooted in the local community.

Message from a manager

We recognize that aiming for harmony with local communities where we conduct business is of the utmost importance, in order to achieve both social trust and business management, and to provide sustainable value as a global company.
In fiscal 2017, each plant continued to carry out dialogue with local communities through meetings with residents. All plants in Japan have implemented traffic safety manners seminars at local elementary schools.
We are now considering offering our business locations as evacuation sites for local residents in the event of a disaster.
The same activities are also being promoted at overseas locations.
The Yokohama Magokoro Fund established in 2016 is a social contribution program by employees that is providing support to seven organizations in Japan and overseas and the areas affected by disaster.
Using funds contributed by employees, we will strive to actualize our desire to help address issues together with local communities.
We aim to build a trusted identity as a company and workplace.

Mika Takezaki, General Manager,
Corporate Social Responsibility Planning Department
Corporate Social Responsibility Division

Vision for FY 2020

  • Building a trusted identity together with local communities
    To achieve this, we will use various forms of engagement and focus on issues and development in the local communities.
  • A worldwide system is in place to apply what stake holders have to say.
  • We have planted and supplied a total of 1.3 million trees and seedlings worldwide.

Main action items to be addressed first

The following items have been established as the main action items that the Yokohama Rubber Group will address first in consideration of the level of impact of business activities and the level of social interest.

Data summary

Community Involvement and Development(452KB)