Community Involvement and Development


Our business activities impact the local communities where we are active in various ways. It is extremely important to communicate with local communities to ensure that their expectations are met in order to ensure sustainable business activities. In addition, we recognize that we have shared interests with the community as a stakeholder in the region, and for this reason we would like to work towards community development.
This stance is declared in the Stakeholder Policy, and the actions that should be taken by employees are stipulated in the Yokohama Rubber Group Action Guidelines.

Local communities

As a globally active business, we relate to local communities in a number of domains - the natural environment, law, culture, customs and the economy. We will strive to build a healthy relationship for various local communities together with our both domestic and overseas offices.

Yokohama Rubber Group Action Guidelines

We shall aspire to harmony and prosperity with local communities.

Basic stance of the Yokohama Rubber Group
  1. We shall never forget that we are members of society, and shall endeavor to exist harmoniously and prosper together with society as well as to build ties of trust with stakeholders.
  2. We shall support the social contribution activities of our employees and breed a corporate culture oriented toward active participation by them in such activities.
  3. We shall practice proper provision of information on business activities involving the community.
To practice our basic stance — our action

Our activities of social contribution shall not be confined to those through our business activities; we shall also take a proactive part in volunteer programs and social activities rooted in the local community.

Message from a manager

We recognize that aiming for harmony with local communities where we conduct business is of the utmost importance, in order to achieve both social trust and business management, and to provide sustainable value as a global company.
All of our production sites held dialogue with local communities including social gatherings once again in fiscal 2016. We also held the third Biodiversity Panel Discussion, which served as an opportunity for us to speak in detail with the local residents about how Yokohama Rubber can contribute to the local community.
We have also increased initiatives where employees visit local elementary and junior high schools to talk about global warming, biodiversity, and the importance of planting trees.
In fiscal 2016, this initiative was held by the Mie Plant, Shinshiro Plant and Mishima Plant. We held environmental education and afforestation classes at Otsuchi Municipal Otsuchi Gakuen in Iwate Prefecture led by afforestation leaders. All of our plants also hold traffic safety classes for nearby elementary schools.
In 2016, we launched the Yokohama Magokoro Fund as a way for employees to give back to society. The fund provides employees with an opportunity to work with local residents to solve issues in the local community with the goal of becoming a company with the unwavering trust of communities.

Tomoaki Mori
General Manager,
Corporate Social Responsibility Planning Department
Corporate Social Responsibility Division

Vision for FY 2017

  • A system is in place to apply what stake holders have to say.
  • Five hundred thousand trees have already been planted at both domestic and overseas offices.

Main action items to be addressed first

The following items have been established as the main action items that the Yokohama Rubber Group will address first in consideration of the level of impact of business activities and the level of social interest.

Data summary

Community Involvement and Development(495KB)