Yokohama Corporation of North America/ Yokohama Tire Corporation

Business activities

YCNA: oversees all businesses related to the Yokohama Rubber Group in North America, including sales, marketing, manufacturing, technology development, and long-term business planning and investment
YTC: Sales and technical services for a wide range of products, including high-performance tires, light truck tires, passenger car tires, and commercial truck and bus tires

Number of employees

967(as of December 2021)

Location

Corporate Headquarters:1 MacArthur Place, Suite 800 Santa Ana, CA 92707
Western RDC:16388 Fern Ave, Chino, CA, U.S.A.
Southern RDC:1250 Barrow Industrial Pkwy, Auburn, GA 30011, U.S.A.
Columbus DC:5925 Opus Drive, Groveport, OH 43125, U.S.A.
OE Sales Office:10414 Bailey Road, Suite 514, Cornelius, NC, 28031

Web site https://www.yokohamatire.com/

Message from the President

Shinichi Takimoto, President & CEO of YCNA

By design, YTC is a family-oriented business, so protecting those values is critical to us. Our employees are our number one asset! We are extremely proud of our significant market share advancements in consumer replacement tires. We’re convinced that our progress with share growth is due to our strategic planning and tactical priority setting coming together. We feel as if we have been, and continue to be, keenly aligned with our customers and their requirements. The commitment to support and grow with our market partners remains the same for both consumer and commercial sales divisions.
As a result, we continue to invest in new tools and resources to further enable our teams and give them the ability to quickly adapt and react to changes in the market and/or needs of our channel partners. We will continue to invest in personnel, technology and equipment at our tech center in Charlotte, which will aid in the speed of development, help drive existing product improvements (upgrades) while also building out new OE capability for North American OEMs.
We anticipate demand will stay strong and supply to remain challenged for both the commercial and consumer markets. Our focus will continue to be on supporting our teams and aligning with our channel partners, in order to put ourselves in the best position to grow in 2022 and beyond. Yokohama is, and will always be, uniquely positioned to take advantage of current market trends and remains committed to delivering innovative solutions as the tire industry continues to evolve.

Organizational Governance

In accordance with the provisions of the Immigration Reform and Control Act of 1986, all persons hired by the Company are required to submit original documents proving their identity and their right to work in the United States. The I-9 Form must be completed within 72 hours from the date of hire and maintained in accordance with federal guidelines. Additionally, you may be requested to submit updated information if the original documents you provided have expired.

Yokohama participates in the federal E-Verify program. This program verifies the identity and employment eligibility of all employees by utilizing information provided on the I-9 Form. Yokohama is committed to hiring only those individuals authorized to work in the U.S.
It is the policy of Yokohama to conduct its business in accordance with the highest ethical standards in order to merit and maintain the complete confidence and trust of its customers, and the public in general. Our employees must conduct and manage their business transactions in a manner that does not result adverse criticism from the public or in any way damage Yokohama’s reputation as a responsible tire manufacturer. Common sense and high moral standards are the best guide to avoiding any conflict of interest.
This Code of Ethics (“Code”) describes the standards of business conduct expected of all of us at Yokohama. This code applies to all officers and employees of Yokohama, except those covered by a collective bargaining agreement. Nothing in this Code, in any company policies and procedures, or in other related communications (verbal or written) creates or implies an employment contract or term of employment.
We are committed to continuously reviewing and updating our policies and procedures. Therefore, this Code is subject to modification. This version of the Code supersedes all other such versions, policies, procedures, instructions, practices, rules or written or verbal representations to the extent they are inconsistent.
The policies contained herein are not intended to interfere with employee protected rights under the National Labor Relations Act.

Human Rights

Yokohama is committed to maintaining a respectful workplace that is free of discrimination and harassment. Therefore, discrimination or harassment of any kind, including those on the basis of sex (including sexual harassment, gender identity or gender expression harassment, and harassment based on pregnancy, child birth or related medical conditions), race, religion (including religious dress or grooming practices), color, national origin, ancestry, citizenship status, military status, veteran status, age, sex, sexual orientation, transgender status, sex stereotypes, mental or physical disability, medical condition, marital status, registered domestic partner status, genetic information or otherwise as defined by federal, state, and local law will not be tolerated. All such harassment and/or discrimination is unlawful.
This policy applies to all agents and employees, as well as non-employees, such as vendors, customers, or applicants. Supervisors and managers are responsible for maintaining a harassment- free workplace. All employees are expected to treat each other with courtesy and respect. Yokohama will not tolerate conduct by any employee that disrupts or interferes with another employee’s work performance or that creates an intimidating, offensive, abusive, or hostile work environment. Each employee must use good judgment to avoid conduct that may be seen by others to be harassment.

Harassment and/or discrimination in employment takes many forms:

Sexual Harassment

Is a violation of State and Federal law and is strictly prohibited. Sexual harassment can include the harassment of women by men, harassment of men by women, and of persons of the same gender as the harasser. It also includes, but is not limited to:

Complaint Procedure

It is the responsibility of each employee to ensure that discrimination or harassment does not occur within the workplace. Employees who feel they have been subjected to illegal or inappropriate discrimination or harassment of any kind should report the incident to their own, or any other Company supervisor, or the Human Resources Department. Employees are not required to report harassment, discrimination, retaliation, or other prohibited conduct to any person that engaged in such conduct. Employees may raise concerns and make reports without fear of reprisal. Additionally, any supervisor or manager who becomes aware of, or observes any, unlawful harassment or discrimination must immediately report the incident to the Human Resources Department.

The Company will conduct a fair, timely, thorough, effective, and complete investigation into any reports of harassment, discrimination, retaliation, or other prohibited conduct. During the investigation, the Company will maintain confidentiality to the extent practicable under the circumstances. At the conclusion of the investigation, Yokohama will determine whether harassment or discrimination in violation of this policy has occurred.
Any employee of the Company who is determined to have violated this policy will be subject to prompt and effective remedial action, up to and including immediate termination. Steps will be taken as necessary to prevent any further discrimination or harassment.

California law provides for remedies for individuals who experience prohibited discrimination or harassment in the workplace. These remedies include hiring, front pay, back pay, promotion, reinstatement, cease-and-desist orders, expert witness fees, reasonable attorneys’ fees and costs, punitive damages, and emotional distress damages.

In addition to the complaint and reporting procedures provided in the Company’s policy against harassment and discrimination, California employees who believe they have experienced discrimination or harassment may file a complaint with the California Department of Fair Employment & Housing (“DFEH”). Complaints must be filed within one year of the last act of discrimination or harassment or, for victims who are under the age of 18, not later than one year after the victim’s eighteenth birthday. For more information, you may contact the DFEH by telephone at (800) 884- 1684; TTY at (800) 700-2320; videophone for the hearing impaired at (916) 226-5285; email at contact.center@dfeh.ca.gov; or online at www.dfeh.ca.gov.

The Company is committed to providing a work environment that is free from all forms of retaliation. No employee will be retaliated against for coming forward with a complaint or for participating in management’s investigation of harassment. Retaliation for reporting, filing a complaint about, or opposing possible unlawful or improper conduct, or for participating in a report, complaint, investigation, or proceeding relating to such conduct, constitutes misconduct in violation of Company policy and will not be tolerated. Any employee or independent contractor found to have engaged in retaliation will be subject to disciplinary action, up to and including termination. If you believe you are being retaliated against, you should report such conduct immediately to Human Resources.

Yokohama also recognizes that false allegations of harassment and discrimination can have serious effects on the lives and careers of innocent men and women. While the Company will not tolerate harassment or discrimination and will discipline any employee engaged in such conduct, the Company expects that all employees will act responsibly to establish a pleasant working environment free from such conduct.

The Company reserves its right to take appropriate action against any employee who makes a knowingly false claim or complaint or who does not cooperate in an investigation or proceeding conducted by the Company.

Labor Practices

Yokohama is committed to providing equal employment opportunities to all employees and applicants. Employees are selected on their ability to satisfy the requirements of the position without regard to race, religion (including religious dress and grooming practices), color, sex (including pregnancy, gender identity, and gender expression), national origin, ancestry, age, disability, family medical history or genetic information, sexual orientation, sex stereotypes, transgender status, parental status, physical or mental disability, medical condition, marital status, registered domestic partner status, political affiliation, military service or veteran status, or any other non-merit based factor or otherwise as defined by federal, state, and local law. This policy prohibits associational and perception-based harassment and discrimination based on any of the above characteristics. Our management team is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training, and other terms and conditions of employment. Additionally, Yokohama endeavors to investigate, in good faith, any reports of discrimination, harassment, and/or retaliation.

In accordance with applicable federal and state laws protecting qualified individuals with known disabilities, Yokohama will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on Yokohama. Any qualified applicant or employee with a disability who requires an accommodation in order to perform the essential functions of the job should contact the Human Resources Department and request an accommodation.

The Environment

YCNA and YTC have set into action a ‘Green Initiative’ for our U.S. operations to reduce our environmental footprint in every way possible. “BluEarth®” is the umbrella name for our global environmental vision. It incorporates our product engineering philosophy, which is aimed at producing tires that are environmentally, socially and human-friendly. Many of our products are specifically designed to protect the environment.

Each tire we make — and every manufacturing plant they’re made in — is designed to create as little impact on the environment as possible. That’s why every Yokohama tire is built to perform around these four key environmental criteria: global warming prevention, resource recycling, resource saving, and safety & comfort.

For example, many of YTC’s commercial truck and bus tires are on the U.S. Environmental Protection Agency’s (EPA) SmartWay® list of verified technologies for tires. These products are recognized as SmartWay “low rolling resistance tires.” They have met the SmartWay program’s stringent verified low rolling resistance criteria because they run cooler and help reduce fuel consumption, which cuts costs and benefits the environment.

The EPA has also designated Yokohama’s RY617™ steer and all-position tire as the benchmark casing to establish a SmartWay verification program for retreaded tires used on Class 8 line-haul trucks. This means all retread solutions will be measured against a target number for rolling resistance on our casing. This is an important and necessary initiative by the EPA to incorporate retreading into the SmartWay program. It has been instrumental in helping the trucking industry become more fuel-efficient and we are very glad to have our casing represent the benchmark.

YCNA and YTC have also been active in YRC’s long-term, global venture called Forever Forest, which is designed to create forests around factories to absorb carbon dioxide from the atmosphere. The forests created will also contribute to their local communities in various other respects including safety and disaster-preventive roles as evacuation sites at times of earthquakes and fires. YCNA has held several Forever Forest plantings at its U.S. plants in Mississippi and Virginia.

Fair Operating Practices

It is the policy of Yokohama to conduct its business in accordance with the highest ethical standards in order to merit and maintain the complete confidence and trust of its customers, and the public in general. Our employees must conduct and manage their business transactions in a manner that does not result adverse criticism from the public or in any way damage Yokohama’s reputation as a responsible tire manufacturer. Common sense and high moral standards are the best guide to avoiding any conflict of interest.

This Code of Ethics (“Code”) describes the standards of business conduct expected of all of us at Yokohama. This code applies to all officers and employees of Yokohama, except those covered by a collective bargaining agreement. Nothing in this Code, in any company policies and procedures, or in other related communications (verbal or written) creates or implies an employment contract or term of employment.

We are committed to continuously reviewing and updating our policies and procedures. Therefore, this Code is subject to modification. This version of the Code supersedes all other such versions, policies, procedures, instructions, practices, rules or written or verbal representations to the extent they are inconsistent.

The policies contained herein are not intended to interfere with employee protected rights under the National Labor Relations Act.

If an employee has knowledge of or a concern of illegal or dishonest fraudulent activity, the employee is to contact Human Resources. The employee must exercise sound judgment to avoid baseless allegations. An employee who intentionally files a false report of wrongdoing will be subject to discipline up to and including termination.

Yokohama’s Whistleblower Policy covers complaints related to:

  1. Bribery as it relates to the offering, giving, soliciting, or receiving of any item of value as a means of influencing the actions of an individual
  2. Accounting Fraud/Theft as it relates to questionable accounting or financial reporting, including
  3. misrepresentation or deliberate error of employer
  4. Anti-Trust as related to unlawful business practices

All reports of illegal and dishonest activities as applicable to the four areas of this policy will be promptly submitted to the Human Resources representative who is responsible for investigating and coordinating corrective action.

Employees with any of these concerns are encouraged to submit a report using our confidential third-party reporting system as follows:

Website:www.lighthouse-services.com/yokohamatire


Anonymous Reporting App: Keyword: yokohamatire
Toll-Free Numbers:
English speaking USA: 855-222-3717
Spanish speaking US: 800-216-1288
E-mail: reports@lighthouse-services.com (must include company name with report)
Fax: 215-689-3885 (must include company name with report)
Mail: Attention: Yokohama Corporate Human Resources
Address: 1 MacArthur Pl., Suite 800, Santa Ana, CA 92707

Consumer Issues

INTRODUCTION

Yokohama Tire Corporation (“Yokohama”) is committed to protecting your privacy and the information you share with us. This Privacy Policy describes Yokohama’s policies and practices regarding its collection and use of your personal data along with sharing information regarding your privacy rights.

HOW WE COLLECT AND USE THE PERSONAL INFORMATION YOU SHARE WITH US

Yokohama collects the information you provide with us in order to provide you with additional information regarding our products or to perform services you request.

We do not sell your personal information. We may, as necessary for our business purposes, share or disclose some of your personal information for our operational purposes with our business vendors. For example, we may have to share some of your personal information with our payment vendor in order to process or fulfill your order through our merchandise store. Our business vendors do not sell your personal information and only utilize it in order to support the services we provide to you.

Learn more about the information we collect and how we use the information you share with us

1. CATEGORIES OF PERSONAL INFORMATION YOU MAY SHARE WITH US
A. SIGNING UP FOR OUR MAILING LISTS, PROMOTIONS, OR FILLING A FILLABLE FORM

When you sign up for our mailing lists or to participate in a Yokohama promotion, we collect the information you share about yourself including your name, address, email address, and phone number. Similarly, if you sign up with a Yokohama Tire Dealer for a promotion, they may share information about you with us including your name, address, email address, and phone number.

We process this personal information to inform you of Yokohama products and offerings. Yokohama may also use this information to help us understand our customer’s needs and to better tailor our online services to meet your needs.

You may manage your Yokohama email subscriptions by subscribing or unsubscribing at any time. If you have difficulties managing your communications with us, please contact us at info@yokohamatire.com or at 800.772.9888.

Yokohama uses certain analytical tools to track how often people gain access to or read our content. We use this information in the aggregate to understand what content our customers find useful or interesting, so that we can continue to provide information that helps our customers.

Yokohama may rely on the fulfillment of contract as its lawful basis or business purpose for processing your information under certain laws.

B. WARRANTIES AND TIRE REGISTRATION

You may also provide us with certain information when registering your tires that is used to assist us with the administration of any tire warranty that may be applicable to your purchase. This information may also be utilized to contact you in the event of a recall of tires.

When you register your tires with us that you have purchased from an authorized Yokohama dealer we may ask you for your name, address, email address, along with the name and address of the dealer from whom you purchased the products, date of purchase, and identifying information about the products. We use this information to register your product and to provide you with important information such as warranty information.

Yokohama may rely on the fulfillment of contract as its lawful basis or business purpose for processing your information under certain laws.

C. YOUR COMMUNICATIONS WITH YOKOHAMA GENERALLY

If you correspond with us via email, text message, or by telephone, we may retain such communications and information contained in them to respond to your inquiry, to notify you of Yokohama products or offerings, to keep a record of your complaint and other similar reasons.

Yokohama has a legitimate interest and business purpose in maintaining the personal information of those who communicate voluntarily with Yokohama.

D. PAYMENT INFORMATION

You may also purchase products from Yokohama’s online merchandise store. When you purchase products and merchandise from Yokohama, we may ask you to provide your name, company name, address, email address, and phone number. For ease of future purchases, we may ask if you would like to create an account with us. We may also ask for you to enter a payment card in order to complete your purchase.

Yokohama does not retain this payment information and instead utilizes a third party payment processing service to process your request.

Yokohama may rely on the fulfillment of contract as its lawful basis or business purpose for processing your information under certain laws.

E. USE OF THE YOKOHAMATIRE.COM WEBSITE

Like most websites, Yokohama’s website collects certain information, also known as cookies, automatically about your visit. The information may include internet protocol addresses (IP addresses), the general location where your device is accessing the website, the browser type you use or similar system information, and some other information regarding the history of the pages you may view. We may also use your IP address to help diagnose problems with our server or to administer our website.

Generally, we use, or may use in the future, cookies to:

By modifying your browser preferences you can choose to accept all cookies, be notified when a cookie is set, or to reject all cookies. The 'help' portion of the toolbar on most browsers will tell you how to do this. If you choose to reject all cookies, however, you will be unable to use those Site services that require submission of information by you in order to participate.

Yokohama has a legitimate interest and business purpose in understanding how customers and potential customers use its website. This information helps Yokohama with providing relevant content and products.

F. SOCIAL MEDIA

If you interact with us on social media, we may retain such communications and information contained in them as part of our social media presence.

Yokohama has a legitimate interest and business purpose in understanding how customers and potential customers use its social media. This information helps Yokohama with providing relevant content and products.

G. YOKOHAMA DEALERS

If you interact with Yokohama as a dealer, we may request certain information from you in order to provide you with additional materials regarding Yokohama’s products. In particular, you may be asked for your name, email address, physical address, and telephone number.

Yokohama may rely on the fulfillment of contract as its lawful basis or business purpose for processing your information under certain laws.

H. APPLYING FOR A JOB WITH YOKOHAMA

If you apply for a job with Yokohama online, we may request your name, email address, physical address, and telephone number. We may also request employment application information such as your resume. We may also request information that is legally required for the processing of your application.

Yokohama has a legitimate interest and business purpose in processing applications for employment.

I. ADVERTISING

At Yokohama, like many other companies, we use contextual customization of advertisements to enhance your visit to our website. We do not build a profile of your user experience but instead use this information to share advertisements with you after you have exited our website.

J. REBATES

Yokohama periodically runs rebates for its products. In order to participate in the rebate promotion, you may be asked to share information about yourself and your purchase.

If you fill out the form online, we may ask that you share your invoice/sales receipt showing complete payment and purchase date, the tire tread name and tire size, your vehicle information (make, year, and model), the location where you purchased your tires, and your email address. We utilize this information, specifically your email address, to provide you claim updates.

If you fill out a form online and submit it via the mail, we may ask you to also provide your name, address, email, vehicle information (make, year, and model) along with the dealer from whom you purchased your Yokohama products.

Yokohama may rely on the fulfillment of contract as its lawful basis or business purpose for processing your information under certain laws.

2.PROCESSING YOUR INFORMATION

Yokohama processes the data you share with us to provide you with the products or services you have requested or purchased from us. We use this information to refine our services and to communicate with you about Yokohama and Yokohama products.

Often Yokohama needs to process your personal data to fulfill your order or request for information. Yokohama may also have a legitimate interest in processing data to better understand the needs, concerns, and interests of its customers so it can operate optimally as a business. Yokohama may also rely upon your consent, in which case we will keep a record of it and honor your choices regarding the information you share with us.

3.THE CATEGORIES OF VENDORS WITH WHOM WE SHARE YOUR INFORMATION FOR OUR OPERATIONAL PURPOSES

Yokohama has disclosed the following categories of personal information for business purposes with our vendors in the last twelve months:

YOUR DATA PRIVACY RIGHTS

Certain countries and states’ privacy laws provide certain rights for individual consumers. Under California law, for instance, a California resident has the right to request that the business disclose what personal information it collects, uses, discloses, and sells. Yokohama has endeavored to do that with this privacy policy.

While Yokohama does not sell your personal information to any third party, you have the right to opt out of the sale of personal information. In addition, you have the right to request information regarding the information Yokohama may have collected about you through your interactions with Yokohama. You may also request that we modify, update, change or remove information that you have previously provided.

Under California law, we cannot discriminate against you because you exercise your rights under the California Consumer Privacy Act. It is also important to note that you can enjoy Yokohama’s website without providing personal data to us.

If you wish to submit a verifiable consumer request to us, or to exercise your California privacy rights with regard to the information you may have shared with us, please contact us at info@yokohamatire.com or on the phone by calling us at 800.722.9888. In order to verify your request, you may need to provide us with proof of your identity including for example, providing us with a copy of your drivers’ license. Under California law a consumer may also designate an authorized agent to make a request under the California Consumer Privacy Act. If you utilize an authorized agent, we may require you to submit proof that the agent acts on your behalf.

CHILDREN’S PRIVACY

We do not knowingly collect any information from children under the age of 16. If we learn that a child under the age of 16 has provided us with personal information, we will delete it in accordance with applicable law.

CONTACTING US

You may reach us via email at info@yokohamatire.com or at toll free at 800.722.9888.

This Privacy Policy was last updated November 1, 2019.

Community Involvement and Development

YCNA and YTC have a long commitment of giving back to our community and supporting crisis relief efforts. This commitment and giving back to those in need is aligned with our parent company, Yokohama Rubber (YRC) in Japan, which recently set up an employee-backed YOKOHAMA Magokoro Fund to donate a total of ¥50 million to support Ukrainian refugees. To do its part, YCNA has partnered with the American Red Cross who, in collaboration with the Red Crescent partners, is providing assistance with the humanitarian crisis in Ukraine. We’re encouraged by all the employees who have helped support this effort, providing much needed services for all who have been impacted.

Also, during the height of the pandemic, YTC partnered with the St. Christopher Truckers Development and Relief Fund to help truckers and their families who had experienced an illness or injury that took them off the road.

Additionally, YTC helped thousands of local kids live healthier lives by building four new, eco-friendly KaBOOM! playgrounds across the U.S. YTC also became a major sponsor of US Youth Soccer, encouraging youths to hone their soccer skills via the Yokohama Skills Challenge.

Community safety is paramount with YCNA and YTC. That’s why YTC Yokohama supports the U.S. Tire Manufacturers Association’s annual Tire Safety Week through the production of videos which help inform consumers as to various safety and maintenance measures that they should take.