ATC Tires Private Ltd. Mumbai office

Business activities

Manufacturing and sales of Agricultural, Forestry, Industrial, TBR and OTR tires.

Total site area

36,278 square feet

Number of employees

325 (as of December 2021)


1001, Level 10, Tower A, Embassy 247,LBS Marg, Vikhroli (W), Mumbai 400083

Contact for consultation and complaints

Human Resources and Administration Dept.
Tel: +91-22-3957-9600 | Fax: +91-22-3957-9699

Message from the CEO

Nitin Mantri

When we look back at 2021, the world was still coming to terms with a new way of life due to the pandemic. Yet, amidst all the uncertainties, we at Yokohama Off-Highway Tires took a more ambitious and strategic approach towards CSR with the objective of empowering communities and creating long term financial, social, and environmental impacts.

During 2021, we continued to prioritize the safety and well-being of our employees and their families - from vaccination drives to more comprehensive medical insurance plans. Our teams rallied to support local communities through financial donations and also provided five hundred ration and hygiene kits. In Tirunelveli, we set up a 75- bed capacity Community Care Centre with emergency and pandemic management services to meet the needs of the nearby villages during the pandemic.

I am also happy to share that after the successful completion of Phase-I of the Rainwater Harvesting Project in Tirunelveli, where we created storage capacity for thirty-one million liters of water for the local communities and achieved a significant increase of 21.5 feet in ground water levels in the region, we have now moved to next phase. In Phase-II, we aim to further increase the ground water levels, and build village level committees that sustain the developed water resources and improve agricultural productivity.

We also launched a first of its kind Skill Development Centre (SDC) in Dahej in line with the “Skill India Mission.” The SDC aims to train around 240 youths annually in tire manufacturing skills and makes them job-ready for a career in the tire industry. Furthermore, combining the objectives of the SDC with our women empowerment initiatives, we have begun training ninety-four women candidates through a fully sponsored residential program at the SDC.
As a responsible tire manufacturer, we have initiated a Road Safety Project where we will install crash barriers made with end-of-life tires at accident-prone areas on identified highways. This will reduce our carbon footprint and save lives.
I strongly believe that as organizations grow, so should their positive impact on the society and environment. At Yokohama Off-Highway Tires, we have a deep-rooted commitment to run a responsible business and I would like to thank each one of you for your valuable support.

Organizational Governance

SOA(Schedule of Authority)

SOA (Schedule of Authority) was reviewed on 1st December 2021, gives clarity on authority schedule for various decisions in the organization.

Organizational structure and SOP’s (Standard Operating Procedures)

Organizational structure is updated on quarterly basis for better understanding of reporting structure in company.
Each department has SOP’s (Standard Operating Procedures) which help ensure consistent and quality output.

Code of Conduct

The Code of conduct Policy of the company states that “The Company is committed to good corporate governance while achieving its goals and to operating its business consistent with ATC’s Core Values. “.

This policy covers a number of areas like compliance to Applicable Laws and Regulations, Responsibility towards Shareholders etc.

Company’s Whistle Blower

Company’s Whistle Blower Policy states “The Vigil (Whistle Blower) Mechanism is intended to be implemented, for employees, not only as a safeguard to report unethical practices, but also to provide a mechanism for reporting genuine concerns or grievances and ensure that deviations from the Company’s business principles and practices are dealt with in a fair and unbiased manner as provided in Section 177 (9) and (10) of the Companies Act, 2013 and the Companies Rules, 2014.”

Human Rights

Preventing sexual harassment

We have a policy on Prevention of Sexual Harassment which states that “It is the endeavor of ATC India Pvt. Ltd. to provide a place of work free of sexual harassment, intimidation or exploitation.
The objective of this policy is to provide protection against sexual harassment for all employees at workplace (as defined in this policy) and for the prevention and redressal of complaints of sexual harassment and for matters connected therewith.
We conduct online training on prevention of Sexual Harassment at workplace for spreading awareness amongst all employees.
The Internal Complaints Committee is responsible for:

Our following company values ensure that the company follows the right approach in all of our business activities:


be fair to all our stakeholders and act with integrity at all times.


in all our actions and all what we are responsible for.

In the Company Code of Conduct policy, we have stated the following regarding prevention of discrimination and harassment.
“ One of the Company’s core objectives is to maintain a work environment in which each employee can achieve his or her full potential without being impeded by discrimination or harassment based on race, gender, national origin, age, religion, sexual orientation, genetic information, disability or any other status or characteristic that is protected by law.”

Labor Practices

Quality, Environment, Occupational Health and Safety (QEHS) Policy

We have Quality, Environment, Occupational Health and Safety Policy which states the following “We at ATC Tires Pvt Ltd. Involved in manufacturing of OTR (OFF THE ROAD TIRES) are responsible to create, maintain and ensure quality of our product, Health, safety and Environment for our people and business. It is an integral part of our planning and decision making.

  • Conduct our business with respect and care for our customer, people and environment.
  • Achieve the customer satisfaction by manufacturing and delivering the products as per the customer requirements.
  • Satisfy applicable requirements related to quality of the products.
  • Ensure occupational health and safety of all stake holders in the company.
  • Fulfill the statutory and regulatory compliance obligation related to environmental aspects and occupational health & safety hazards.

We will achieve this by

Social Security and medical/accident insurance benefits

We have Social security & medical/accident insurance benefits such as PF, ESIC, Children’s Health Insurance Program (CHIP), Workers’ Compensation, Medicare Insurance, and Group Personal Accident Insurance, etc.
We have Resource at senior level to oversee safety viz., Assistant Vice President Environment Health & Safety.

Festival Celebrations

We celebrate Women’s day and most of Indian festivals like Holi, Independence Day, Navratri, Diwali, and Christmas, etc.
All employees join the celebration, follow the dress code for the occasion and participate in some fun events like competitions etc which increases team building, motivation amongst employees and connect with organization.
For Women’s day we had session on Expressive Art therapy- use of creative art techniques to achieve predetermined with a theme being “Relaxation and Celebrating Self, for Holi we had fun activities followed by cake cutting.

Holi Celebration

Holi Celebration

For independence day we had caricature artist, had photo booth and candle making session for employees.

Independence Day Celebration

Independence Day Celebration

In Navratri and Daserra we followed 9 colors of the day, had best dressed Male and female awards and Dandiya evening for employees.

Diwali Celebration

Diwali Celebration

For Christmas celebration we had in-house games like housie, treasure hunt followed by Birthday celebration for the month of Decemnber.

Christmas Celebration

Christmas Celebration

Women's Day

Women's Day

Birthday Celebration:

To develop fellowship, increase motivation and enhance one YOHT culture, we celebrate Virtual monthly birthdays of employees on every 4th Friday of month. Where share virtual greeting card, conduct team building activities, quizzes, trivia games etc.

Birthday Celebration

Birthday Celebration

Long Service & Retirement reward:

To recognize work & long association with company employees who have completed 10 & 5 years of service/ Retirement in the organization is felicitated with a memento as a token of appreciation and motivation during monthly birthday celebration.

Health care and education

We at ATC focus on Employee Health and hence we had organized sessions on Staying Healthy during Covid 19 by our in-house doctor on MS Teams, Blood donation and Basic health check-up camp, Cancer awareness health talk, Musical Bingo, Yoga session. Motivational talks on reaching goals was arranged for employees.
In-House Doctor Facilities exists for our Employees for medical references at our office; we have also have First Aid room and engaged an organisation for Bio Medical waste management to dispose of the waste effectively.
Vaccination assistance program was managed for employees and their families to help get vaccinated.


Weekly Training Program – Seizing the opportunity of employees working from home last year, we had training programs conducted online by external facilitators every week on generic topics such as communication, presentation, excel, analytics, critical thinking, improving productivity and so on. These programs were well take up by the employees, and we received good feedback on the same. Some snapshots for these programs are attached here.

Functional Bespoke Programs - Bespoke programs for various departments such as sales, customer service etc were executed as per the needs and requirements of the teams.

Signature Programs – Focusing on the development of managers’ capability in the organization, last year we initiated two signature programs – ‘LEAD’ and ‘Perfect Recruits’. LEAD (Leading Teams Effectively) is three months’ long learning journey with the objective to support managers/ team leads in managing their teams more effectively. It starts with a competency based pre- assessment followed by three learning modules and a post assessment. Perfect Recruits is a two days’ in-person intervention on Interviewing Skills for all the hiring managers designed on the concept of behavioral event interviews.

New Joiner Course Curriculum – All the new joiners go through a well-designed curriculum as per their role/functions. The curriculum includes e-learning courses about the organization, tire basics, YOHT products and some behavioural/ generic courses.

Oktober Learning Fest - The Oktober Learning Fest was a contest held through the month of October last year, encouraging employees across India locations to take up courses on our Learning Management System on SuccessFactors. A total of 6729 courses were completed during the course of the contest, the lengths of the courses varying from 10 mins to an hour. More than 31% of India employees participated from across locations in the contest and maximum participation was seen from junior and middle level employees.

Great Place to Work

Last year we participated in an employee survey conducted by Great Place to Work Institute, India and received the Great Place to Work (GPTW) Certification endorsing us as an excellent place to work. This assessment helped us benchmark employee perceptions of our workplace environment with selected benchmarks from our industry and elsewhere and enabled us to identify our strengths and focus areas for improvement.

YOHT Graduate Development Program

Like the earlier years, in 2021 we on-boarded engineering and management graduates for the corporate functions, manufacturing and R&D from various reputed institutes in India. These Graduates were on boarded in two batches in June and September and went through a well-designed one week long induction program. They also went through a campus to corporate learning journey to equip them in settling well in their first jobs.
Last year we initiated our YOHT Summer Internship Program for management students where we hired summer interns who were assigned live projects to a period of two months. These interns were then evaluated on their performance and three of them received pre-placement offers to join us as full time employees post completion of their MBA course.

ATG Learning Management System.

Session on Tire manufacturing process, courses like Code of conduct, Whistle blower policy, Prevention of Sexual harassment policy is conducted on regular intervals for new Joinees as well as existing employees.

The Environment

At corporate office, recycling single side printed paper, segregation of wet waste & dry waste in cafeteria has been done.
We will be exploring further initiatives under environment conservation in the coming year.

Environmental data:
Energy use(Electric power) – 1,44,459 units
Water usage – NA( In new office it’s part of maintenance)

Fair Operating Practices

Competition and Fair Dealing:

Code of Conduct comprises od Competition & Fair dealing.
The tire business is a competitive industry; however, the Company is committed to conducting its operations with integrity.
Every employee is required to conduct himself or herself in an ethical manner and communicate honestly and deal fairly with colleagues, Company management, customers, suppliers, consultants as well as government agents and officials (both domestic and foreign)”.

Consumer Issues

Good marketing / Product communication practices

Through regular newsletters and communication covering topics like product related matters / new product introductions / latest happenings in the company etc. We also distribute product related leaflets, brochures, flyers etc.

Contractual compliance

Contractual compliance about DP (Delivery Performance), such as right quantity, right SKU, right time is measured by our OEM.
We will report to be available to measure our contractual compliance.
We comply with health & safety requirements while producing products. This is a part of our Organizational culture and flows from Top Management down to all levels.

Problem and Conflict Resolution

In the event of a problem or conflict with a customer, the respective Team Leader will handle it.

Community Involvement and Development

We focused on creating social impact for vulnerable communities near our plants, even during time of pandemic, all necessary support was provided to communities nearby both our plants.