Yokohama Europe GmbH (YEU)

Business activities

Sales of tires in Europe (EOE, REP) and marketing activities, etc., in Europe

Number of employees

85 (as of December 2021)


Monschauer Str.12 40549 Dusseldorf, Germany

Contact for consultation and complaints

Tel: +49 (0) 211-53 74 05 13 Fax: +49 (0) 211-53 74 05 23

Message from the President

Hiroyuki Shioiri

Yokohama Europe GmbH is the European business management company of Yokohama Rubber Co., Ltd. based in Germany, with approximately 240 employees, including those at affiliated companies in European countries.
As you know, the European Union (EU) has been ahead of the rest of the world in launching specific initiatives and measures to achieve a sustainable society, and is leading the world in the field of ESG, especially in the use of fossil fuels, which is now a global issue, and GDPR (EU General Data Protection Regulation), which protects personal information.
In addition to aiming to become a company rooted in the local community, YOKOHAMA Europe GmbH will aim to contribute to raising the level of the entire group's CSR activities by quickly providing feedback to the Yokohama Rubber Group on the latest trends in Europe.

Organizational Governance

All employees have been issued with copies of the “Internal Business Regulations & Procedures” and the “Employment Handbook & Policy Manual”, and they are engaged in business based on the code of conduct described within. Every year, all employees submit their signatures certifying that they have read and understood these materials to the Personnel Division Manager.

Human Rights

The “Code of Ethics” has been established as a section within the “Employee Handbook & Policy Manual” retained by all employees. Within this it is clearly stated that gender discrimination, racial discrimination and acts of discrimination against the disabled are strictly prohibited. Time is taken to ensure the thorough enforcement of these regulations through individual interviews that are held with all employees every year.

Labor Practices

“Human Resources Development,” “Concluding Employment,” “Discipline” and “Promotion” sections have all been established within the “Employee Handbook & Policy Manual” retained by all employees. Furthermore, the company’s operation and control functions are conducted through detailed management practices.

The Environment

Fostering and improving environmental awareness

We have established an environmental member to continue our community-based activities. We also encourage paper conservation and continue to focus on promoting digitization.

The email signature header :
Consider your environmental responsibility. Before you print this email, ask yourself, "Is this really necessary?"

Fair Operating Practices

Policy on corruption and other irregularities

We strive to prevent corruption by ensuring that we do not provide benefits such as bribes. In order to enable Whistleblowers to report anonymously from inside and outside the company, we have made a contact point available on our website.

Consumer Issues

Personal Information Protection Policy

As well as complying with the law, we manage data in accordance with the EU General Data Protection Regulation (GDPR) and disclose our privacy policy on our European website.

Claim response training for agents

We aim to improve customer satisfaction by confirming complaints from customers received through agencies and improving the complaint judgment accuracy of agents (fair judgment).
We strive to improve knowledge and awareness of tires by holding basic training for new employees and agent staff that are working with tires for the first time. We also offer advanced training to those with technical responsibility to improve their expertise.
Within COVID-19, we are striving to further expand quality by offering online courses and e-learning tools.

Login screen of the E-learning tool

The tool is constantly evolving, including the expansion into multiple languages, not to mention the content.

Community Involvement and Development

Relationship with local societies

  1. Donation Support for Torrential Rain in Western Germany
    In fiscal year 2021, the western part of Germany was hit by unprecedented torrential rains, causing flood damage in a wide area. The most severely affected area was Ahrweiler in the state of Rhineland-Palatinate, which is close to the Nürburgring, where we have our test center. We hope that the children who bear the future and the people of the region will be able to return to their normal lives as soon as possible, and with this wish in mind, we made a financial donation to the children's division of a local soccer club with a 100-year history.
    For more details, please see the news release linked below. Yokohama Rubber to Provide Aid to Victims of Torrential Rain and Flooding in Western Germany ( only)

  2. Support for tree-planting activities in Germany (4,000 trees from 2018 to 2021)
  3. Distribution of tire eco-bags to European countries (made from bio-based materials)
  4. Providing tires free of charge to charitable organizations in Germany