Yokohama Tire Sales Philippines, Inc. (YTSP)

Business activities

Sales of automobile tires and motor sports tires

Number of employees

26 (as of April 2022)


3F, Kentek Building, 828 A. Araniz Ave, Barangay Legaspi, 1229 Makati City, Philippines

Contact for consultation and complaints

Administrator Tel: +63-2-817-5031 Fax: +63-2-817-5035

Message from the President

Ryuta Toma

The challenges brought about by the pandemic in 2020-2021 forced a lot of companies around the world to take extraordinary measures without any preparations or planning. A lot of things drastically changed on how to operate for most businesses leaving no industries unaffected.
YTSP faced these challenges head on even though the economy was uncertain. We will continue to persevere and be more motivated so we can help the economy recover as we look forward to a healthier, safer and better future.
As the new President of YTSP, I look forward to 2022 onwards with great expectations and I will continue to build stronger relationships with our sales network and to our community. I also want to thank the many outstanding, inspiring and tireless predecessors who kept this sales company running like a well-oiled machine throughout the years.
YTSP will keep on adapting to changes and recognizing the business environment surrounding us to be able to improve its position especially with the accelerating diversification of customer needs. We are thankful for everyone’s support and we wish everyone better health, greater peace and prosperity as we move forward to the new normal.

Organizational Governance

We act in accordance with our code of conduct and seek opinions regarding governance and compliance.

Human Rights

We employ both men and women without discrimination, and we always follow up on labor conditions to ensure that there are no forms of discrimination. Currently, we have a total of 26 employees which includes eight (8) female employees and eighteen (18) male employees. We are managed by 3 local Officers (VP: female, AVP- Fleet /Technical: male, GM- Sales & Marketing :male)

Labor Practices

We comply with all of the matters stipulated in labor laws, and the specifics are incorporated into our company rules. We work to improve the standards of living of employees economically, socially, and culturally while not falling below general working conditions. In addition, because cars are frequently used for business purposes, we pay special attention to compliance with traffic regulations and driving safely.

Diversity of human resources

Currently, we have not employed any people with disabilities nor practice any form of discrimination towards anybody.

The Environment

Environmental Policy
  1. We will work to understand the impact of our business on the environment and improve preservation of the environment.
  2. We will comply with laws and regulations related to the environment.
  3. We will work to sell tire products that aim to reduce our environmental load.
  4. We will work towards saving energy, saving resources, recycling, and reducing wastes.

Fair Operating Practices

Corruption prevention

It is prohibited to dine or exchange gifts with public officials, and there have been no cases of corruption violations up until now.

Communication with business partners

We regularly exchange opinions on trade with major business partners, and propose and implement solutions on mutual issues. In addition, we conduct mutual checks to confirm that there have been no illegal transactions or anti-social commercial behavior while working to build up relationships of trust.

Consumer Issues

Communication with customers

Customers are core to any business that is why Yokohama Tire Sales Philippines, Inc. constantly develops strong interpersonal skills to maintain good communication with its customers and build long lasting relationships. In this time of Covid-19 pandemic, YTSP engaged customers with empathy and genuinely addresses customer needs to further strengthen relationships.
YTSP also started reorienting its customer-experience efforts to meet its customers’ primary needs such as trust, safety, reliability, stability, convenience and ease of use. In year 2022, YTSP is continuously utilizing its social media channels to reach out to its customers and create more opportunities to promote the Yokohama brand in the market.
This year, YTSP has partnered with one of the leading restaurant brands in the country – Shakey’s, a pizza brand very close to the hearts of every Filipino. With the partnership, we are able to promote and provide Yokohama products to the market and at the same time treat our customers and their families with a special meal. The campaign is advertised through YTSP’s social media channels and other marketing platforms.

Community Involvement and Development

Relationship with local societies

The Philippine economy is confident that 2022 will be the year that we will return to normalcy. Despite the surge in positive cases due to the Omicron variant early in January, the country has succeeded in limiting severe infections and deaths due to the continuous efforts of the government to vaccinate and boosted everybody. As responsible individuals, all YTSP employees got continuously practicing health and safety measures even though the government eased up the restrictions and protocols implemented in the country. In this way, we were able to resume most of our activities in and out of the workplace with confidence and with safety in mind.

We also joined the latest CSR activity of Yokohama Tire Philippines, Inc. (YTPI) wherein at least 250 seedlings were planted at Sapang Bato, Angeles City Pampanga in order to increase the resilience of our ecosystem and raise awareness to the society the importance of planting and saving trees and its contribution to the reduction of unfavorable effects of climate change.