Yokohama Rubber Industrial Products-Shanghai Co., Ltd. (YIPSH)

Business activities

Sales of Yokohama Rubber industrial products (imports and Chinese domestic products) within China

Total site area

141 m2

Number of employees

15 (as of December 2020; including employees concurrently working at group companies)


10F, Gubei International Fortune Center, 1452 Hongqiao Road, Shanghai, China

Contact for consultation and complaints

Tel: +86-21-6236-8811 Fax: +86-21-5206-7165

Message from the President

Kazuto Ichikawa

Yokohama Rubber Industrial Products-Shanghai Co., Ltd. is an industrial products sales company that was established in May 2011. In April 2017, we moved from offices near the Consulate-General of Japan in Shanghai to the same offices as Yokohama Rubber (China), which is our parent company, and CTSY, which is a tire sales company.
With respect to the industrial products production company that commenced operations before us, it mainly developed its business by having Japanese companies as users. However, the mission of this company is to expand sales among local Chinese businesses. Whenever possible, previously we responded to customers with domestic products that were produced in China. When such a response was not possible, we imported products from Japan.
Due to the relentless hard work of our employees, our market share has increased and our sales have steadily been going up. With our continuous courteous sales approach to our customers, we hope to achieve rapid dissemination of Yokohama Rubber’s excellent products within China.
In 2020, amidst COVID-19, we conducted timely sales activities in the Chinese market, which was one of the first in the world to recover in demand. As a result, we were able to achieve the largest sales ever since our establishment.
We will continue to aim to be a few elite sales companies with a strong presence in China, dealing with products other than tires.

Organizational Governance

We are aware of Chinese business practices that can lead to bribery and corruption, and we are committed to sound organizational operations.
The company’s corporate policy is clarified as follows.

“Compliance is a hard-and-fast rule (make absolutely sure to observe social rules!)”

Human Rights

China is a country composed of 56 ethnic groups, with the Han Chinese accounting for 92% of the population and minority ethnic groups accounting for the remaining 8%.
In addition to non-discrimination in the employment of men and women, there are also no restrictions on the employment of ethnic groups.

Labor Practices

Employee retention rates in China are low. Nevertheless, as previously stated, we do not engage in any discriminatory practices such as focusing upon the gender of applicants when conducting our recruiting. This includes when we want to supplement our workforce.
Indeed, although we are only a small company of less than 20 persons, as with our sister companies of the Yokohama Rubber Group, labor contracts in accordance with Chinese law are exchanged with candidates only after all the different articles have been settled.
After recruitment, new hires receive brief explanations during the course of a concentrated orientation program. However, for important themes such as compliance, seminars occur again and again through the holding of management meetings, etc.
Although we don’t have any factories and we are a small company, we cooperate with Yokohama Rubber (China) Co., Ltd., a holding company within this country. This cooperation is ongoing, and we share with them information regarding responding to disasters, etc.
Moreover, a communications network has been created that can be used to link together all group companies in China during times of disaster, and we have established systems that will allow quick communication with all employees in China if and when disasters occur.
Additionally, we always have a grasp of employees who travel to China on business trips, and we have a system for them like the one for China-based employees.
Along with the aforementioned holding company and a tire sales company in Shanghai, we conduct a number of common activities such as medical check-ups and employee education, etc.
Employee trips are held every year. In September 2019, a three-day, two-night trip to Dalian was held, and everyone enjoyed the sea and seafood in Dalian.

Company trip to Guizhou (China)

In November 2020, we went to Guiyang in Guizhou Province for four days and three nights to enjoy the splendid scenery.

Promoting staff activities

In that we are a small company, we do not have many new hires. However, when engaging in recruiting, we do not set gender as a condition of employment.
We also have female employees working in sales positions that involve them traveling around the country, and since the spring of 2014, one of our female employees has been working in the role of section chief.
Although we have, for some time now, been wanting to employ disabled persons, unfortunately we have yet to establish a track record in this area.

The Environment

We conduct environmental management practices in accordance with the Environmental Basic Policy of Yokohama Rubber.
However, we do encounter some environmental issues that are beyond our control in that we cannot obtain the necessary data because our premises are rented within an office building. Also, our lighting and heating expenditures are included in the rent. Furthermore, we are not required to segregate our garbage before disposing of it, etc.
At the three Shanghai-based companies, with the cooperation of a contractor who specializes in the recovery of old PCs, mobile phones, digital cameras and their associated parts, along with disused items that employees brought from their own homes, we collected together a bunch of such recyclables and then separated them out accordingly. Recently, collected items have been expanded to include clothing and paper, and collection activities for disused items are conducted throughout the year.
Furthermore, through our core business of “sales,” we are working to expand the market for the environmentally-friendly products recommended by Yokohama Rubber.

Fair Operating Practices

The company’s suppliers are all group companies, and there are no issues regarding fair trade.
The company believes that observing compliance is essential for conducting fair business, and observing compliance is also set forth in the company’s policies. In addition to making everybody thoroughly aware of this fact at monthly management meetings, Compliance Committee Meetings are held every month, with Yokohama Rubber (China) Co. Ltd. playing a central role.

Consumer Issues

Although much of the selling undertaken by this company takes the format of being conducted through agents and trading firms, we do take care to directly visit users who use our products.
Through such activities, we get to hear the voices of users, and we attempt to obtain information from them at an early stage.

Community Involvement and Development

In March 2020, due to COVID-19, YIP-SH actively participated in the "Global One Hour" lights-out agreement and "Environmental Protection Knowledge Contest" organized by YCH.

During the Mid-Autumn Festival in September, YIP-SH carried out volunteer activities at the Daytime Care Center for the Elderly.

In November 2020, YIP-SH held a "Trash Pickup" volunteer activity.

In 2020, due to COVID-19, the Laojunshan activity was cancelled.