Shandong Yokohama Rubber Industrial Products Co., Ltd. (YRSC)

Business activities

Production and sales of conveyor belts

Total site area

50,000 m2

Number of employees

236 (as of June 2022)


Linquan County, Weifang City, Shandong Province

Contact for consultation and complaints

Tel: +86-536-334-3576 Fax: +86-536-334-3515

Message from the President

Eiji Kobayashi

My name is Kobayashi, and I assumed the position of President in April 2022. Together with employees, I will work hard to raise the profile of our business as a Yokohama Rubber’s second site for the manufacture of conveyor belts both domestically and internationally and to become a growing and vigorous company.

Shandong Yokohama Rubber Industrial Products Co., Ltd. was incorporated in April 2006 as a joint venture between Shandong Yuema Rubber Co., Ltd. and Yokohama Rubber (China) Co., Ltd.

Established in Shandong Province, an area within China where the manufacture of rubber industrial products thrives, we were set up as a manufacturer and seller of conveyor belts.
Our major customers are not limited just to domestic businesses within China, but also spread in overseas countries including Japan. At the worldwide market we offer high quality products to companies that are involved in the support of industries such as steel, coal, cement and electricity. So as to heighten our market value, with the basic philosophy of “We will contribute to a safe and affluent lifestyle through the manufacture of high quality conveyor belts,” we aim to become a company that contributes to local communities while concurrently recognizing the importance of safety, environment and compliance issues.

Domestic: Manufacturing large-sized conveyor belts

Overseas: Commencing the manufacture of racetrack packaging

Organizational Governance

As to managerial organization, under the President there are the vice-president and the division managers who occupy senior administrative positions.
Internally, I instruct division heads to be aware of internal departmental controls. In addition, we have department heads deal with cross-divisional negotiations among themselves to ensure vibrant organizational management.
There are monthly morning meetings for the whole company. There, under the slogan of "safety first," the greatest importance is placed upon having employees share the ideas that occupational accidents are not to be caused, and that each of them should feel happy to work. We have also established a whistle-blowing system to ensure our business operation based on compliance awareness.

Organization changes

On April 1st, 2019, organizational changes were carried out with two vice presidents in charge of sales and production were newly established.
By establishing a direct link between management, sales, and production, we aim to speed up decision-making, revitalize the business management system, and improve employee motivation.
In addition, to expand the market in China, we have established a new office for direct trading with the aim of strengthening sales and expanding sales channels.
From fiscal 2020, we will introduce management accounting to strengthen our management foundation.

Human Rights

We undertake to manage our human resources in accordance with the company’s employment regulations which stipulate that no one is subject to acts of gender discrimination, child labor or forced labor, etc. due to employment.

Revision of the salary system and the introduction of an evaluative system

On the topic of employment, this company is not solely reliant on the immediate surrounding area for its human resources. Rather we have broadened our recruitment activities to include Linqu County. As the only Japanese joint venture in the local area, the level of social welfare that we offer is greatly enhanced. In the second half of 2018, we also took steps to help eliminate regional disparities by undertaking to greatly revise our salary system (in terms of basic salaries, executive allowances, and qualification allowances). Additionally, by introducing a system of performance evaluations in fiscal 2020, we aim to further increase motivation levels among our employees.

Labor Practices

FY2021 Health and Safety Policy Basic policy

Safety first, always go home safely. Through safe facilities, safe operation and an easy-to-work environment, we will achieve zero work-related accidents, value the mental and physical health of our employees, and become a safe and healthy company.

Health and Safety Policy
  1. We will ensure the safety and health of all employees by complying with laws and regulations and strictly following company safety rules.
  2. Work on the normal operation of equipment safety equipment and wear work protective equipment as prescribed.
  3. We will establish appropriate safety measures for all products used.
  4. Regular safety training and emergency training will raise employee safety awareness and become a true safety person.
  5. We will continue to promote employee education to understand and implement our policy.
Safety target

No industrial accidents, No fires, No occupational health accidents

A Safe Environment Council meeting is held each month, and via the plant patrols that are conducted by division managers, surveillance takes place so as to confirm the situation in the workplace. Furthermore, in combination with open work observations, we are pushing forward with the development of safe workplaces and the general improvement of the work environment.

YOKOHAMA Forever Forest Activities

We implemented our eighth tree planting activity on November 6, 2019 as part of the YOKOHAMA Forever Forest Activities. In addition to an environmental initiative, the occasion was also an opportunity for communication between employees.
The area of the plantings was 135 m2 in which were placed 420 Buxus microphylla seedlings. To date, we have planted some 10,316 seedlings as part of the project. We will continue to conduct our plantings in accordance with an implementation plan.

YOKOHAMA Forever Forest Activities

Employment of people with disabilities

The company employs a disabled person who is assigned to the human resources and general affairs division.

Measures implemented in the workplace

Establishment of a pedestrian footpath

To improve employee and customer safety, a new footpath that links the plant buildings together has been put in place. Clearly separating pedestrians and vehicles from one another has benefited the promotion of 3S activities as well as preventing near misses from occurring.

Visitor management using biometric "face recognition"

A security gate was installed in August 2019 in order to advance the management of attendance and visitor accessibility. Automatic authentication is performed based on the information registered in the database at the time of passage (attendance management, fraud prevention). Visitors can enter the building after presenting their ID to the guard and registering their data.

Security gate

Creating an employee-friendly working environment

Our social welfare provisions include special payments to employees upon getting married and having children, and for helping with funeral expenses. There is also a maternity leave system in place.
From August 2018, for the purpose of further heightening the level of satisfaction that employees feel towards the company, at a whole company morning meeting once a month, for those employees who will celebrate a birthday during that month, there is the gift of a birthday cake voucher. Furthermore, based on the recommendation of division managers, there is also a bonus system that recognizes the efforts of excellent employees.

Presentation at a whole company morning meeting

Presenting a card and a birthday cake

Promotion of gender equality

Childcare Support: The company’s childcare center

Female employees at the company account for about 10% of the entire workforce. Meanwhile, we also have four female employees in management positions, who account for about 18% of all managers. There is no discrepancy between the genders when it comes to promotion.
For new hires as well, when assigning them, we take into consideration both their wishes and their skill sets.
In addition, in order to make effective use of company housing, one room is utilized as a day-care center to support the child-rearing needs of couples who work together.


The nine members of the Women's Task

With the aim of creating a more comfortable working environment, we have launched a women's task, "Creating a Workable Environment PJ," to enrich company life, increase employee satisfaction and improve morale. A number of improvement proposals have already been submitted, and we will continue to promote improvement activities by budgeting for them.

Commemorative Photo in Yishui, Snow Mountain and Rainbow Valley

In October 2019, all employees were invited for the first time since the joint venture in 2006 to attend a one-day get-together. The party was held in the nearby Yishui Snow Mountain Colored Rainbow Valley and Natural Underground Gallery.

Disaster response

A firefighting and relief drill

Our company carries out two firefighting and relief drills a year.
Additionally, we were the first in the region to introduce AED. We asked the Chinese Red Cross to teach us how to use CPR and AEDs at the People's Hospital.

A firefighting and relief drill

CPR training and AEDs (3 units)

The Environment

FY2021 Environmental Policy Basic Policy

Emphasize harmony between the company and the environment through eco-friendly management, and create a company that contributes to the environment in compliance with the law.

Environmental Policy
  1. Comply with the law and establish complete preventive measures according to the environmental pollution.
  2. Use ISO 14001 management system for continuous improvement.
  3. Thoroughly reduce industrial waste and achieve clean production.
  4. Promote energy-saving activities to reduce CO2 emissions and provide eco-friendly products to the market.
  5. Continuously promote "Forever Forest" to become a company that contributes to the local environment.
  6. Continuously promote education on this policy.
Environmental targets
  1. Reduce industrial waste by 1% from 2019.
  2. Reduce energy consumption by 1% from 2019.
  3. Continue to maintain emissions according to standards.
  • Based on 2019, when production was higher than in 2020.

Environmental management

We promote the operation and maintenance of the ISO 14001 environmental management system and work hard to observe the basic environmental policies of Yokohama Rubber.
Concerning the management of VOCs emissions that are subject to the guidance of the Environment Administration, through testing that was undertaken by an impartial third party, it was proven that we, the company, meet domestic emission standards.
However, we regretted that we received administrative guidance in 2019 due to deficiencies in equipment management. Based on the lessons learned, we have taken measures to prevent a recurrence, including reviewing the equipment management standard SOPs and conducting equipment management training, and investing in VOCs equipment by highly reliable manufacturers in fiscal 2019. Given the increasingly stringent environmental regulations in China, we will continue to make systematic environmental investments in fiscal 2020.

Environmental data

Move the screen to the left or right to see the table information

Category FY2017 FY2018 FY2019 FY2020 FY2021
Waste generated (t) 158 271 325 252 214
Proportion sent to landfill (%) 0.0 0.0 0.0 0.0 0.0
Landfill waste (t) 0.0 0.0 0.0 0.0 0.0
Energy use
(oil equivalent: kl)
Electric power 967 1,407 1,517 1,251 1,486
Fuel 1,313 602 838 712 724
Total 2,280 2,009 2,355 1,964 2,210
Greenhouse gas emissions (1,000t-CO2) 6.8 5.2 6.0 5.0 5.7
Water usage (1,000m3) 14.1 9.5 15.4 10.4 11.9

Gas boilers

VOCs processing equipment (updated in 2019)

Fair Operating Practices

Corruption prevention

In order to prevent fraudulent activities, the company's purchasing department has a system in which no competitive bidding, tendering, or ordering can be processed without the confirmatory signature of the president.


A Chinese language Code of Conduct has been prepared based upon Yokohama Rubber’s own Code of Conduct, and education was conducted among all employees upon their receipt of a YRSC version of the compliance card. Additionally, the consultative point-of-contact (via email and telephone, etc.) for compliance-related matters has been clarified, and we now respond to requests for consultations, etc., as is required.

Consumer Issues

Communication with users

An after-sales service division has been established to help heighten customer satisfaction. By engineer visits, and by regularly dispatching service staff to customer conveyor belt installations for servicing, we get close to customers and listen to them so that we can enhance customer satisfaction levels.

After-sales service division activities

Conveyor belt endless jointing

Community Involvement and Development

Relationship with local societies

The following contributive activities were carried out locally:

  1. May 2018: We participated in an event that was put on by the Linqu County Education Administration, to which we donated 1000 copies of a book of Chinese literary classics. In return, the company was awarded a certificate of distinction.