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|Item||FY 2017 results||FY 2018 results|
|Total number of violations of regulations and voluntary standards concerning marketing communication||(Consolidated) 0||(Consolidated) 0|
|Sales of prohibited products or products under dispute||(Consolidated) 0||(Consolidated) 0|
- Each respective responsible department supports information concerning products and services from retailers, etc.
Why is “Marketing Communication” a critical issue to be addressed?
Explanation of the reason and background
Policies and stance relating to appropriate marketing communication
In addition, we promptly communicate the requests and opinions of customers and quality information to the relevant internal departments. We coordinate with the related departments to promptly resolve suggestions as we constantly strive to live up to the expectations of customers.
Vision (attainment goal) / target
In addition, we also aim to maintain a framework that incorporates the opinions and requests of customers in products and services in a timely and appropriate manner.
Measures for vision achievement
In addition, regular checks are conducted to ensure that the operational flow for providing feedback in relation to comments received from customers both in Japan and overseas shown in the flow chart below functions appropriately, and we create databases in order to collect all customer feedback throughout the Group.
Flow Chart showing our Customer Feedback and Notification
Collection of information on market trends
Because usage conditions for vehicle tires for construction and industrial use vary considerably depending on the customer, tires suitable for customers are selected and recommended after investigating the use environment of each respective customer.
Furthermore, in addition to the communication of information, we will make further improvements in how we communicate information, accumulate this information internally, and establish and manage relevant databases.
Our corporate website (https://www.y-yokohama.com/global/) features the latest information about Yokohama Rubber, and we also share information via our official accounts with social networking services.