High-performance sporty tires
We offer enjoyable handling and high driving performance on wet surfaces so that many people can enjoy comfort even at high speeds.

Acquired the highest grade of “a” for wet grip performance
This tire for minivans and crossover SUVs you use to drive around your precious family members and cargo achieves both fuel efficiency and safe driving during rainy weather.

The masterpiece of Yokohama’s studless tires
“iceGUARD 6” added good performance in wet conditions and superior noise reduction to the existing key strengths of the iceGUARD brand (first-class performance on icy roads, long-lasting high performance, and improved fuel economy) to achieve even further safety on winter roads.

Retread tires are tires that have been reused through re-adherence of tread rubber that has worn off to restore function as a tire. By reusing resources we contribute to the reduction of CO₂ emissions in tire production as well as a reduction in waste tires.

We have made an appeal for the excellent wet performance of Yokohama’s tires through this original short movie in an effort to improve recognition.

We have developed regional development bases near markets including Japan, North America, Thailand, and Europe as a structure capable of supporting the requirements of each region.

We are developing technologies for the generation of raw materials for synthetic rubber including butadiene and isoprene from biomass. We can reduce CO₂ emissions to one-fourth of previous levels through the development of these technologies.

This low air permeability liner that is applied inside tires significantly reduces tire air leaks and contributes to improved fuel efficiency for tires and resource conservation.

Super computers, numerical simulations, and data science are used to clarify the impact that the variety of design factors of tires and rubber can have on various characteristics to facilitate the development of next-generation tires.

In partnership with Tohoku University and Hitachi High-Technologies Corporation, we have developed technologies for the three-dimensional analysis of rubber and steel cord adhesion deterioration. These technologies are expected to be applied to the development of tires with high durability.

We promote and support various motor sports as opportunities to experience the joy of driving.
We will leverage the design, manufacturing, and assessment technology and know-how developed in these activities in the development of future projects.

We have expanded our business of tires for agricultural, forestry, and industrial applications through the acquisition of the Alliance Tire Group (ATG) and Aichi Tire Industry Co., Ltd. and partnerships.

We have entered a sponsorship agreement with a Premier League football club to help improve recognition of our company and our brand image. We also conduct social contribution activities, including a football school and tire safety awareness activities.