Yokohama Rubber's Value Creation Story

Medium-range Management Plan Grand Design (GD100)

GD100 is the Yokohama Rubber Group's medium-range management plan that was started from 2006. With the vision of "we will evoke a distinctive global identity in building corporate value and in building a strong market presence" to mark the Yokohama Centennial in FY2017, net sales of 1 trillion yen, operating income of 100 billion yen, and an operating margin of 10% were set in FY2006 as the initial long-term financial targets for FY2017.

GD100 is separated into four phases of three years, and Phase III (nine years) was completed in FY2014. For Phase III from FY2012 to FY2014, while net sales of 1,800 billion yen, operating income of 150 billion yen, and an operating margin of 8.3% were set as the targets for three-year totals, the results were net sales of 1,786.6 billion yen, operating income of 165.4 billion yen, and an operating margin of 9.3%, meaning that while net sales fell short of the target, the target was exceeded for the other two benchmarks. Currently, we are working towards the targets for net sales of 770 billion yen, operating income of 80 billion yen, and an operating margin of 10.4% for Phase IV.

Phase IV: All for Growth

Phase IV (2015 to 2017) is the culmination of GD100 and is positioned as the phase for setting the stage for progress in our company’s second century and resolving issues that have arisen up until now based on the theme of "All for Growth—Open the way for the next 100 years by bring together the potential of Yokohama Rubber". We hope to bring together all forms of growth in our business activities, including the growth achieved each phase, growth of the Group overall, and individual growth. Net sales of 770 billion yen, operating income of 80 billion yen, and an operating margin of 10.4% were set as the quantitative targets for 2017.

We promise to create the value as we implement the GD100 strategy and provide value to society.

Value provided to stakeholders (Yokohama Rubber's Important Issues)

  • Customers
    We supply safe and secure products through manufacturing focused on our passion and technology.
  • Employees
    We value and develop our people, and create opportunities for people.
  • Shareholders and investors
    We improve our company value by growing business opportunities.
  • Local communities
    We build a trusted identity as a contributing member of the global community by making contributions to the development and prosperity of local communities.
  • The global environment
    We challenge to build a sustainable society in harmony with the environment, to protect our blue planet and human beings.
  • Business partners and suppliers
    We promote CSR activities throughout the value chain.