Introduction of sports marketing
YOKOHAMA supports your passion for sports
Yokohama Rubber has a sponsorship agreement with the Chelsea Football Club, which has many fans all over the world and, like Yokohama Rubber, is a team that always challenges its competition with an aggressive united stance. The Yokohama Rubber brand logo is distinctly displayed on the uniform worn by Chelsea players.
Yokohama Rubber supports the race activities of Team UKYO, a cycle road race team led by former F1 driver Ukyo Katayama. Over the years, Yokohama Rubber also has supported various Team UKYO activities targeted at seeking new challenges, promoting sports, and contributing to children's development.
As part of its effort to pursue the highest technological levels and contribute to revitalization of the automotive market, Yokohama Rubber has long been active in motor sports. Over the years, the Company has participated in a wide variety of races in Japan and overseas, including Formula races, GT touring car races, rally races, and Gymkhana races.Motorsports