Outline of corporate philosophy
Taking up challenges energetically and passionately as we change with the times.
Pioneering unknown territory over the next 100 years.
The Yokohama Rubber Co., Ltd., was established in 1917. In the more than 100 years since its establishment, Yokohama Rubber has faced countless challenges with a constant pioneering and challenging spirit that have enabled it to overcome many difficulties and raise the curtain on new and exciting times.
The passion exhibited in all we do stems from the unshakeable spirit of our founders that has become our corporate DNA. Our founders had a strong sense of pride as a Japanese manufacturer and a strong ambition to develop their own high-quality rubber products that would challenge those of the more technologically advanced forerunners in the US and Europe.
While the specific words may have changed, the basic philosophy guiding all that we do here at Yokohama Rubber has been a constant: "To enrich people’s lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to the creation of beneficial products." To that end, we will continue taking up the challenge of creating new value and constantly opening up new areas ahead of the times. That DNA has become the core of Yokohama Rubber-ism, while our thoughts result in products that we supply to the world.
Yokohama Rubber will continue to take up new challenges energetically and passionately as we change with the times and continue to pioneer unknown territory for the next 100 years.
- Production business is a social service. Its purpose is to make people’s lives more convenient and enjoyable. Its aim should be to offer good, useful products at moderate prices.
- There must be a basic commitment to delivering quality products unrivaled by those of competitors.
- Management should adhere to the principles of fairness and consideration. The mission of a fair, honest management is to ensure capital, share the fruits of endeavor with its workers and fulfill its responsibilities to consumers to act, in other words, rationally.
- A company should have as few employees as possible and make the best use of the productivity of machines. This is the great secret for improving efficiency.
- The success or failure of a business depends on how much one is willing to study, and with how much determination, to mutually improve and grow. Accordingly, one must make a great effort.