Tokyo – The Yokohama Rubber Co., Ltd., announced today that it will participate in the 45th Tokyo Motor Show 2017, to be held at Tokyo Big Sight from October 25 through November 5 (open to the general public from October 28). Commemorating the 100th anniversary of its founding this October, Yokohama Rubber will use this year’s Tokyo Motor Show to showcase its long history of tire products that have provided drivers with exciting performance. The YOKOHAMA booth also will feature some of the Company’s currently popular tire models and highlight YOKOHAMA’s technological prowess with informative displays about its rubber technologies and next-generation technologies that will shape the future of automotive tires.
The booth will feature a number of tires that have excited the senses of car aficionados over the years, including a reproduction of Japan’s first corded tire, the “Hama Town Cord” (produced in 1921); YOKOHAMA’s first radial tire, the “G.T. SPECIAL” (introduced in 1967), and the “ADVAN HF” (introduced in 1978), the launch of which marked the beginning of a new tire category, the sport radial tire. The “ADVAN HF Type D”, launched this autumn, and the “ADVAN 052”, a street sport tire that delivers superior driving performance will bring the historical display right up to the present. These tires illustrate the spirit of challenge that has driven the YOKOHAMA brand for 100 years and constantly led to the development of the most advanced, high-performance tires.
The booth’s display on rubber technologies will focus in particular on wet grip technology. The booth will display a number of YOKOHAMA tires that offer superior wet grip performance, including the “ADVAN dB V552”, which will be introduced to markets sequentially from this November as a premium comfort tire and the most silent-running tire ever developed by the Company; the “ADVAN Sport V105”, YOKOHAMA’s global flagship tire that comes factory-equipped on many premier car models; and the high-performance, highly fuel-efficient “BluEarth-A”. The YOKOHAMA brand now includes the industry’s first 200-plus tire sizes* to be awarded the ultimate “a” ranking for wet grip performance in Japan’s tire labeling system.
* 212 sizes (as of September 30, 2017)
The booth will also display two new tires featuring next-generation technologies. The first is a lightweight tire designed to be more eco-friendly by using less natural resources and being lighter than the conventional product. The second is an evolutionary aerodynamic tire that delivers superior fuel efficiency and safety by controlling the flow of air to the vehicle. In addition, from October 25 to October 29, visitors to the YOKOHAMA booth will be able to see the 2016-17 Premier League championship trophy won by the Chelsea Football Club, with which Yokohama Rubber has a partnership.
Yokohama Rubber plans to hold a press conference at the site from 10:00 a.m. on October 26.