News Release

Yokohama Rubber Launches “BluEarth*WINTER V905” New Winter Tire for Passenger Cars and SUVs in Europe

2017.March.07

  • Tire relation

Tokyo—The Yokohama Rubber Co., Ltd., announced today that it will launch sales in Europe of a new winter tire for passenger cars and SUVs from this autumn. The “BluEarth*WINTER V905” will be available in 119 sizes, ranging from 295/30R22 103V to 195/80R15 96T.

To meet Europe’s increasingly stringent environmental regulations, Yokohama Rubber developed the “BluEarth*WINTER V905” as the first YOKOHAMA-brand winter tire to use the advanced technologies for which the Company’s fuel-efficient “BluEarth” tires have become renowned. “BluEarth*WINTER V905” is based on YOKOHAMA’s existing “W*drive V905” winter tire, which has been highly evaluated by ADAC Motorwelt, the official publication of Germany’s Allgemeiner Deutscher Automobil-Club (ADAC, the General German Automobile Club). The application of the “BluEarth” series’ basic design and materials technology to the existing “W*drive V905” has resulted in a new winter tire with superior stability and performance on ice, snow, and in wet and dry conditions, while also delivering superb fuel efficiency.

“BluEarth" is one of Yokohama Rubber’s global tire brands. The Company also sells summer tires, such as the “BluEarth AE-01” and the “BluEarth-A”, in overseas markets, including Europe and Russia.

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