About us

YOKOHAMA Rubber was founded in 1917. Over the past century, we have accumulated the technologies that have led to the creation of high-performance tires for every vehicle category, from compact cars to sports cars, high-powered sedans, and large construction equipment. We also have developed original equipment tires for many of the world’s leading car makers. By participating in a wide variety of motor sports, we have accumulated know-how on tire performance in every car and racing category. We are particularly proud of our flagship brand, “ADVAN”.

We now do business in more than 120 countries and employ over 24,000 people around the globe. Applying our wide range of superior technologies to fields other than tire manufacturing, we also make a variety of other superior products, from golf clubs to aircraft equipment, industrial equipment, and construction materials.

YOKOHAMA recently entered into a partnership with the Chelsea Football Club of England’s Premier League. Through this partnership with another leading team with a strong competitive spirit and commitment to fair play, and by applying those same traits to its own endeavors in such areas as motor sports, YOKOHAMA hopes to strengthen its reputation as a leading global player in its many business domains.
Corporate Data Corporate Philosophy Business Spectrum GD2020 Links

Corporate Data

Company Name The Yokohama Rubber Co., Ltd.
Established October 13, 1917
Paid-in Capital ¥38,909 million (As of December 31, 2017)
Net Sales ¥668,049 million (Consolidated basis, year ended December 31, 2017)
Fiscal Year-end December 31
Chairman and Representative Member of the Board Tadanobu Nagumo
Head Office 36-11, Shimbashi 5-chome, Minato-ku, Tokyo 105-8685, Japan
Number of Employees 5,245 (Non-consolidated basis, as of the end of December 2017)
25,439 (Consolidated basis, as of the end of December 2017)

Corporate Philosophy

Basic Philosophy

"To enrich people's lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to the creation of beneficial products."

Management Policies

Take on the challenge of new technologies to produce new value.
Develop proprietary business fields to expand the scope of business.
Create a workplace that values, improves and energizes people.
Deal fairly with society and value harmony with the environment.

Action Guidelines

Develop ourselves so that we may give our personal best.
Trust, challenge and improve one another.
Nurture a welcoming, open spirit.

Corporate Slogan

Excellence by nature

Business Spectrum

Tire operations are the heart of our business. Those operations accounted for 481.6 billion yen-72.1%-of our 668.0 billion yen in net sales in the fiscal year ended December 31, 2017.

Polymer technology developed in our tire operations has spawned successful business in several other product sectors. Multiple Business accounted for 114.2 billion yen-17.1%-of our net sales in the fiscal year ended December 31, 2017. That segment consist mainly of high-pressure hoses, sealants and adhesives, electronic equipment coatings, conveyor belts, antiseismic products, marine hoses, pneumatic marine fenders, and aircraft fixtures and components.

Yokohama acquired Alliance Tire Group in July 2016. The ATG segment accounted for 63.4 billion yen-9.5%-of our net sales in the fiscal year ended December 31, 2017.

Tire Operations

Principal products

Tires for passenger cars and light trucks, for trucks and buses, and for construction and mining equipment, industrial vehicles, and other applications; aluminum alloy wheels and other peripheral products.

Passenger car tires

Our marketing strategy in passenger car tires centers on four global brands: ADVAN, our flagship brand for high-performance products; BluEarth, our showcase line of fuel-efficient tires; iceGUARD,our winter-category tires; and GEOLANDAR, our tires for sport-utility vehicles. Through that strategy, we pursue sales growth while reinforcing the association of the YOKOHAMA name with high performance.

Truck and bus tires

In truck and bus tires, our product line extends from tires for light trucks to tires for large truck trailers. Our strategy in this sector focuses on products that feature superior fuel economy and accommodate multiple retreadings and on high-value-added products, such as ultra wide base tires.

Off-the-road tires

We produce high-quality off-the-road tires at a dedicated plant in Japan. The addition of 49- and 51-inch radial tires has fortified our presence in the growing market for large off-the-road tires for mining and construction equipment, and we are developing 57-inch radial off-the-road tires. We have bolstered our supply capacity in off-the-road tires, meanwhile, through an “offtake” agreement with a Chinese tire manufacturer. Our Chinese partner supplies us with off-the-road tires to market under the YOKOHAMA brand, and we supply the partner with related technology.

Motor sports

Participating in motor sports heightens awareness of the YOKOHAMA name and strengthens our branding. We supply tires for international racing series, such as the FIA World Touring Car Championship series, and for local racing events in nations worldwide. In addition, we supplied tires in 2016 for all of the competitors in the Japanese SUPER FORMULA Championship Series.

Multiple Business

Principal products

High-pressure hoses; sealants, adhesives, and coatings; conveyor belts; antiseismic products; marine hoses; pneumatic marine fenders; Aircraft fixtures and components.

High-pressure hoses

Our global manufacturing and marketing network for high-pressure hoses supplies hydraulic hoses for automobiles, construction equipment, and machine tools and metal joints for hydraulic systems. We are a leading supplier of high-pressure hoses for construction equipment in Japan. And our subsidiary YOKOHAMA Industries Americas Inc. is a US leader in hoses for automotive power steering systems.

Industrial materials

The YOKOHAMA line of industrial materials encompasses marine hoses, pneumatic marine fenders, conveyor belts, antiseismic products, highway joints, and other products. In marine products, we are a global leader in pneumatic marine fenders and in marine hoses.

Sealants, adhesives, and coatings

We deploy a broad range of sealants and adhesives under the Hamatite brand and a growing line of coatings for electronic equipment. In construction sealants and automotive window sealants, we are a leading supplier in Japan. We have also developed coatings for applications in growth markets in electronic equipment, and we are building a strong market position in coatings for smartphones, for light-emitting diode displays, and for other products.

Aircraft fixtures and components

Our business in aircraft fixtures and components centers on lavatory modules, drinking water tanks, and other components of lightweight materials. We supply those products to commercial aircraft manufacturers and to Japan’s Ministry of Defense.