|Corporate Data||Corporate Philosophy||Business Spectrum||Grand Design 100||Links|
|Company Name||The Yokohama Rubber Co., Ltd.|
|Established||October 13, 1917|
|Paid-in Capital||¥38,909 million (As of December 31, 2015)|
|Net Sales||¥629,856million (Consolidated basis, year ended December 31, 2015)|
|Fiscal Year-end||December 31|
|Chairman and CEO and Representative Director||Tadanobu Nagumo|
|Head Office||36-11, Shimbashi 5-chome, Minato-ku, Tokyo 105-8685, Japan|
|Number of Employees||5,271 (Non-consolidated basis, as of the end of December 2015)
22,187 (Consolidated basis, as of the end of December 2015)
"To enrich people's lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to the creation of beneficial products."
Take on the challenge of new technologies to produce new value.
Develop proprietary business fields to expand the scope of business.
Create a workplace that values, improves and energizes people.
Deal fairly with society and value harmony with the environment.
Develop ourselves so that we may give our personal best.
Trust, challenge and improve one another.
Nurture a welcoming, open spirit.
Excellence by nature
Tire operations are the heart of our business. Those operations accounted for 500.6 billion yen-79.5%-of our 629.9 billion yen in net sales in the fiscal year ended December 31, 2015.
Polymer technology developed in our tire operations has spawned successful business in several other product sectors. Multiple Business accounted for 121.7 billion yen-19.3%-of our net sales in the fiscal year ended December 31, 2015. That segment consist mainly of high-pressure hoses, sealants and adhesives, electronic equipment coatings, conveyor belts, antiseismic products, marine hoses, pneumatic marine fenders, and aircraft fixtures and components.
Tires for passenger cars and light trucks, for trucks and buses, and for construction and mining equipment, industrial vehicles, and other applications; aluminum alloy wheels and other peripheral products.
Our marketing strategy in passenger car tires centers on four global brands: ADVAN, our flagship brand for high-performance products; BluEarth, our showcase line of fuel-efficient tires; iceGUARD,our winter-category tires; and GEOLANDAR, our tires for sport-utility vehicles. Through that strategy, we pursue sales growth while reinforcing the association of the YOKOHAMA name with high performance.
In truck and bus tires, our product line extends from tires for light trucks to tires for large truck trailers. Our strategy in this sector focuses on products that feature superior fuel economy and accommodate multiple retreadings and on high-value-added products, such as ultra wide base tires. We will open a new plant for truck and bus tires in Mississippi in the latter half of 2015.
We produce high-quality off-the-road tires at a dedicated plant in Japan. The addition of 49- and 51-inch radial tires has fortified our presence in the growing market for large off-the-road tires for mining and construction equipment, and we are developing 57-inch radial off-the-road tires. We have bolstered our supply capacity in off-the-road tires, meanwhile, through an “offtake” agreement with a Chinese tire manufacturer. Our Chinese partner supplies us with off-the-road tires to market under the YOKOHAMA brand, and we supply the partner with related technology.
Participating in motor sports heightens awareness of the YOKOHAMA name and strengthens our branding. We supply tires for international racing series, such as the FIA World Touring Car Championship series, and for local racing events in nations worldwide. In addition, we supplied tires in 2016 for all of the competitors in the Japanese SUPER FORMULA Championship Series.
High-pressure hoses; sealants, adhesives, and coatings; conveyor belts; antiseismic products; marine hoses; pneumatic marine fenders; Aircraft fixtures and components.
Our global manufacturing and marketing network for high-pressure hoses supplies hydraulic hoses for automobiles, construction equipment, and machine tools and metal joints for hydraulic systems. We are a leading supplier of high-pressure hoses for construction equipment in Japan. And our subsidiary YOKOHAMA Industries Americas Inc. is a US leader in hoses for automotive power steering systems.
The YOKOHAMA line of industrial materials encompasses marine hoses, pneumatic marine fenders, conveyor belts, antiseismic products, highway joints, and other products. In marine products, we are a global leader in pneumatic marine fenders and in marine hoses.
We deploy a broad range of sealants and adhesives under the Hamatite brand and a growing line of coatings for electronic equipment. In construction sealants and automotive window sealants, we are a leading supplier in Japan. We have also developed coatings for applications in growth markets in electronic equipment, and we are building a strong market position in coatings for smartphones, for light-emitting diode displays, and for other products.
Our business in aircraft fixtures and components centers on lavatory modules, drinking water tanks, and other components of lightweight materials. We supply those products to commercial aircraft manufacturers and to Japan’s Ministry of Defense.
Grand Design 100 Medium-Term Management Plan: Summary
Tackling Bold Goals
We launched Grand Design 100 in 2006 as a medium-term management plan for the 12 years to our corporate centennial in 2017. The plan sketches a vision for evoking “a distinctive global identity in building corporate value and in building a strong market presence by 2017.” Our original financial targets were to achieve annual net sales of ¥1 trillion and operating income of ¥100 billion by 2017 and thus achieve an operating profit margin of 10% by that year.
Grand Design 100 comprises four three-year phases, and we completed Phase III in 2014. Our aggregate, three-year targets in Phase III were ¥1,800.0 billion for net sales, ¥150.0 billion for operating income, and 8.3% for operating profit margin. We exceeded the latter two targets with operating income of ¥165.4 billion and an operating profit margin of 9.3%, though our net sales of ¥1,786.6 billion were slightly below our target. We are tackling Phase IV with an eye to achieving annual net sales of ¥770.0 billion, annual operating income of ¥80.0 billion, and an operating profit margin of 10.4% by 2017.
Grand Design 100 Growth Aspirations